Original title: price war continues to deepen to buy custom furniture do not look at the unit price
The whole house customization package offered by each brand is different.
At this year's Guangzhou Custom Furniture Fair, the new debut of the whole house custom brand.
Industry insiders reminded that the customized pre-design and post-installation and service are very important.
"19800 Package" "Smart Enjoy Package 518" "799 yuan with door cabinet package" ... From the beginning of March to March, a number of companies launched a variety of full house custom package, custom home industry set off a price war. In the traditional promotion season "May 1", this price war continues to deepen. From April 23 to May 6, Sofia upgraded the 799 yuan / square meter door with cabinet classic wardrobe program, and reduced the price again based on the original discount. According to industry insiders, the whole house customization is integrating the whole industry chain. The industry is in rapid development and will inevitably survive the inferior. The price war started by the leading enterprises in the industry will accelerate the reshuffle of the industry. For consumers, it is necessary to wipe Bright and savvy eyes, find the most affordable solution, while paying attention to the price, the material and service can not be ignored.
The price of the game is different depending on the material and the total price.
It can be seen that the discount packages of different brands are different. The earliest launch of the 19,800 yuan 22 square meter package of the European party, with a total price of less than 20,000 yuan can purchase a projected area of ​​22 square meters of cabinets. Shangpin Home and Weiyi are based on the construction area accounting package, 518 yuan / square meter. Sophia is based on the projected area, and launched three series of products: 799 yuan / square meter, 1111 yuan / square meter, 1599 yuan / square meter. From April 23 to May 6, Sophia upgraded again to 799 yuan / square meter, with a classic wardrobe solution. After the upgrade, the projected area (799+100) yuan/square meter can be used to customize the seven-space cabinet products in the whole house, including balcony cabinets, wardrobes, bookcases, wine cabinets and shoe cabinets. There are three types of door types, such as the door type, the door type or the top cover. The full color can be released, and the color can be selected as needed.
According to industry insiders, it is not only from the price point of view that it is more affordable. For example, the way of pricing the house's building area is an emerging quotation model in the industry. For a flat with a higher pool area, it is obviously less cost-effective than a small pool area. Some packages have an area of ​​consumption threshold, usually in the dozens of square meters. If it is a small apartment, the area does not meet the package standard, and the offer is difficult to enjoy. In addition, it should be noted that some accessories and accessories are included in the quotation, such as whether the handle, reinforcing plate, backing plate, closing, sealing plate, etc. are to be separately priced. In addition, if the same price is different, you need to pay attention. Therefore, when choosing, comparing materials and total prices, it is easier to see which brand is more affordable.
It is worth reminding that the customized pre-design and post-installation and service are very important. In the choice, it is especially necessary to ask for the situation and ensure the installation time.
Customized industry shuffling scale effect appears
As for the price war, many companies at the beginning of the year were more evasive, and with the enduring and deepening of the price war, the majority acknowledged the increasing price war. Sophia related people said that the more favorable scheme based on the original said that Sofia is not afraid of price wars. For enterprises, larger orders mean lower costs, and the scale has already appeared to the present stage. The layout of the production base can increase the production capacity while also making the cost lower, so the low price does not mean low quality. In fact, it is a good thing for consumers to use a better material at the same price in the industry. For example, in Sofia's “May 1st†super-private house-wide customization plan, an increase of 300 yuan per square meter, that is, 1199 yuan/square meter, can be upgraded to the full-scale custom-made plan of Kangchun board. And Bai Desheng put forward the concept of "youth wood", you can also enjoy the preferential price when using solid wood.
It can be seen that the price war started from the leading enterprises in the industry. According to industry insiders, it is no exaggeration to say that 70% of furniture companies are doing whole house customization. In addition to the traditional custom home business, custom home is becoming the biggest outlet in the current home building industry, which has attracted the attention of many cross-border squads. Not only the furniture of Qumei, Dynasty, Federation, Red Apple entered the whole house customization, but also many brands such as cabinets, mattresses and sanitary wares also entered the whole house, and this cross-border craze continued to be staged. At the Furniture Fair, the new debut of the whole house has more custom brands. At the new product launch conference, Mr. Tang Bin, Chairman of Marg, said that the customization industry has developed rapidly in the past few years, and the competition will become more intense in the future. The industry leaders must obtain greater competitive advantages and drive consumption to promote industry reshuffle. It is a competition promoter in the new situation. So will this price war continue? According to industry insiders, the leading brands in the industry have their own advantages. The scale effect makes their cost lower than the industry average and can maintain a surplus. However, for some new brands, the price war is risky, so many brands May not follow up. It is expected that the reshuffle of the custom industry will come faster. The future competition in the custom home industry is not only the price, but also the product itself and the all-round competition in design, production and service.
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