Electronic publishing is in the ascendant and is considered as a new economic growth point and speed driver for the publishing industry. Many eager publishing comrades are always anxious to ask me how much capital and technology can do well in electronic publishing? A few years ago I would tell him an approximate number. Today, I tell you the truth: Without electronic funds and technology, electronic publishing can be done well. The key is whether or not there is an editor who really understands electronic publishing and is good at planning operations.
Because electricity is behind the busy surface of the publishing industry, it is a real state of liveliness, not selling, and applauding. Especially in 1998, electronic publishing had a hard time. Even domestic first-rate e-publishing companies had to resort to all solutions to get out of the woods. Some of the bold assets were reorganized, some cut production carefully, some laid off staff, and some started a learning revolution. Everyone finally saw clearly from the crisis of survival. The operation of pure capital and technology cannot balance the contradiction in the domestic electronics publishing industry where the risk is small and profits are small. Electronic publishing is obviously not a good deal for making big money.
At present, the domestic electronic publication market is very weak and extremely irregular with respect to the book market. There are not many computer users and the awareness of buying genuine electronic publications is weak. Many people accept the concept of buying hardware but do not accept the concept of buying software. The demand for e-distribution is so demanding that both the product quality is like a large production product overseas and the price of the product is like pirated parallels on the roadside. Therefore, the piracy of the electronic publication market is so good that it is difficult to sell genuine copies. As a result, e-publishing has been hampered by both the backlash of overseas "multinational forces" and the sneak attack behind the domestic piracy guerrillas.
Electronic publishing faces difficulties, but it is full of hope. Multimedia has changed the face of computer indifference, making it a tool for expressing spirituality. Computers have become a kind of cultural fashion for families. The development of computer consumption is dominated by software consumption. Hardware consumption is a one-time investment that requires a relatively large amount of money. There are certain stages in the upgrading process, while software consumption is an investment that is less costly and has no time and quantity restrictions. Therefore, the market has great potential.
With the popularization of computers and multimedia, software functions are full and technical operations are becoming more and more “stupidâ€. On the contrary, the requirements for editorial production of electronic publications are getting higher and higher. Electronic publishing has changed from being a leading producer to a director of programming. The conversion of the protagonists marks the maturity of electronic publishing. Exploring the technical laws of multimedia and the artistic techniques of practicing multimedia are becoming a modern discipline with a high degree of integration of technology and art.
It is in the environment where electronic publishing is not booming. There are also a number of products and a number of companies that have won the favor of computer users, creating a good two benefits. It emphasizes resource sharing and comprehensive utilization more than traditional publishing, emphasizing technical content and artistic quality, emphasizing positive response to the market, emphasizing management and scale effects, and emphasizing overcoming traditional media, single media, overly detailed division of labor, and monopoly operations. The negative effect of market inaction.
The essence of an electronic publication is a spiritual product. The success of a spiritual product depends on profound content and superb planning. Funds and technology are merely means. It is entirely up to the people. Therefore, the key to the current development of electronic publishing lies in actively cultivating composite director talents. For the training of high-level electronic publishing directors and the practical experience of typical products and successful companies, provide the following reference opinions.
It is necessary to establish an electronic publishing concept that conforms to my solid national conditions. Write articles on the combination of two benefits, rely on product quality and characteristics to hit the market. With systematic and advanced professional knowledge, it analyzes and screens large amounts of social information and captures market opportunities at any time.
It is necessary to master the information industry tactics of boldly compatible cooperation. Make full use of various publishing resources and be good at seizing the market commanding heights. Rely on their own advantages, learn from each other through collaboration, in order to reduce costs and improve quality.
It is necessary to clarify the technical features of multimedia art performance. Comparing CDs with editors, it is not a matter of processing without reference to materials processing. It is more concerned with the art of choreography than with film and television, emphasizing novelty and uniqueness in creativity, and avoiding duplication of audio-visual materials, and even making copies of books and audio-visual products. Good at using the comprehensive and interactive features of multimedia to serve content.
We must pay attention to the comprehensive planning of information product system planning. It is necessary to fully consider the possibility of multiple varieties, serialization and information updating of electronic publications. It is necessary to make full use of the role of the media in multimedia CD-ROMs and operate in accordance with the mode of operation of modern information media so as to increase economic efficiency and expand social influence.
Because electricity is behind the busy surface of the publishing industry, it is a real state of liveliness, not selling, and applauding. Especially in 1998, electronic publishing had a hard time. Even domestic first-rate e-publishing companies had to resort to all solutions to get out of the woods. Some of the bold assets were reorganized, some cut production carefully, some laid off staff, and some started a learning revolution. Everyone finally saw clearly from the crisis of survival. The operation of pure capital and technology cannot balance the contradiction in the domestic electronics publishing industry where the risk is small and profits are small. Electronic publishing is obviously not a good deal for making big money.
At present, the domestic electronic publication market is very weak and extremely irregular with respect to the book market. There are not many computer users and the awareness of buying genuine electronic publications is weak. Many people accept the concept of buying hardware but do not accept the concept of buying software. The demand for e-distribution is so demanding that both the product quality is like a large production product overseas and the price of the product is like pirated parallels on the roadside. Therefore, the piracy of the electronic publication market is so good that it is difficult to sell genuine copies. As a result, e-publishing has been hampered by both the backlash of overseas "multinational forces" and the sneak attack behind the domestic piracy guerrillas.
Electronic publishing faces difficulties, but it is full of hope. Multimedia has changed the face of computer indifference, making it a tool for expressing spirituality. Computers have become a kind of cultural fashion for families. The development of computer consumption is dominated by software consumption. Hardware consumption is a one-time investment that requires a relatively large amount of money. There are certain stages in the upgrading process, while software consumption is an investment that is less costly and has no time and quantity restrictions. Therefore, the market has great potential.
With the popularization of computers and multimedia, software functions are full and technical operations are becoming more and more “stupidâ€. On the contrary, the requirements for editorial production of electronic publications are getting higher and higher. Electronic publishing has changed from being a leading producer to a director of programming. The conversion of the protagonists marks the maturity of electronic publishing. Exploring the technical laws of multimedia and the artistic techniques of practicing multimedia are becoming a modern discipline with a high degree of integration of technology and art.
It is in the environment where electronic publishing is not booming. There are also a number of products and a number of companies that have won the favor of computer users, creating a good two benefits. It emphasizes resource sharing and comprehensive utilization more than traditional publishing, emphasizing technical content and artistic quality, emphasizing positive response to the market, emphasizing management and scale effects, and emphasizing overcoming traditional media, single media, overly detailed division of labor, and monopoly operations. The negative effect of market inaction.
The essence of an electronic publication is a spiritual product. The success of a spiritual product depends on profound content and superb planning. Funds and technology are merely means. It is entirely up to the people. Therefore, the key to the current development of electronic publishing lies in actively cultivating composite director talents. For the training of high-level electronic publishing directors and the practical experience of typical products and successful companies, provide the following reference opinions.
It is necessary to establish an electronic publishing concept that conforms to my solid national conditions. Write articles on the combination of two benefits, rely on product quality and characteristics to hit the market. With systematic and advanced professional knowledge, it analyzes and screens large amounts of social information and captures market opportunities at any time.
It is necessary to master the information industry tactics of boldly compatible cooperation. Make full use of various publishing resources and be good at seizing the market commanding heights. Rely on their own advantages, learn from each other through collaboration, in order to reduce costs and improve quality.
It is necessary to clarify the technical features of multimedia art performance. Comparing CDs with editors, it is not a matter of processing without reference to materials processing. It is more concerned with the art of choreography than with film and television, emphasizing novelty and uniqueness in creativity, and avoiding duplication of audio-visual materials, and even making copies of books and audio-visual products. Good at using the comprehensive and interactive features of multimedia to serve content.
We must pay attention to the comprehensive planning of information product system planning. It is necessary to fully consider the possibility of multiple varieties, serialization and information updating of electronic publications. It is necessary to make full use of the role of the media in multimedia CD-ROMs and operate in accordance with the mode of operation of modern information media so as to increase economic efficiency and expand social influence.
Ldpe Wicket Bag, Wicket BagS, Sandwich Bag
Zhongbao Color Plastic Industrial Co., Ltd. , http://www.gz-packing.com