When you buy something in the supermarket, just brush the barcode of the product in front of the machine and you can leave the account on the spot. Last weekend, the newly opened Century Lianhua West Lake Cultural Square store saw a self-checkout cash register, which attracted the attention of many young customers.
As early as 8 years ago, this "golden plot" of the West Lake Cultural Square has made many merchants covet. At that time, retail giants including Wal-Mart, Carrefour, and Wumart participated in the battle and were eventually included in the Century Lianhua. After seven years of exploration, Century Lianhua West Lake Cultural Square store debuted on Saturday. The store manager Chen Xiaoying revealed that the plan has been adjusted again and again, according to the business circle and customers.
The results of the group market research and consumer trends, the company finally decided to focus on young people under the age of 35 and a family of three, to be more intelligent, professional, and experienced "smart stores."
This month's West Lake Cultural Plaza store "cash recharge rebate"
On Saturday, Century Lianhua West Lake Cultural Square Store debuted. Many of the surrounding citizens flocked to the wind and came from all directions. Chile's cherries sold for 38 yuan / kg, bulk chilled yellow croaker only 14.9 yuan / kg, the recent increase in the high-altitude winter bamboo shoots as long as 9.8 yuan / kg.
What excites consumers the most is that as long as a single purchase of 188 yuan, you can participate in the activities of member customers to recharge 100 yuan to send 20 yuan cash coupons. A single member can be recharged at a maximum of 500 yuan. The coupon collection activity lasted until January 31, and the total amount was limited to 120,000 yuan.
In addition, there are various promotional activities for mobile phone counters, toy zones, and AA networks.
This new store of Century Lianhua is located on the northwest side of the West Lake Cultural Square. It consists of two floors. The basement is a department store, and the second base is a food and fresh area. The total area is about 17,000 square meters.
Self-service cash register can get a single business in ten seconds
This is the first store in Hangzhou to be a "smart store". There are many new things to appear on the debut. For example, the expensive German self-service cash register.
The two self-service cash registers are located on the far side of the cashier and look a bit like a bank ATM. On the opening day, many customers were strangers to this big guy.
How to use the self-service cash register? it's actually really easy. On the left side of the cash register is the POS machine and the Lianhua membership card machine, with the screen in the middle and the shopping bag and packing place on the right. There is a scanning area and a small ticket exit under the machine. After scanning the barcode of the product, click on the checkout and choose the payment method. The machine will print the small ticket and complete the shopping.
Some young guests are rushing to try it out, and it feels convenient to pay for it. If you buy a lot of things, you can get it in ten seconds.
Lianhua micro-member card will be online or will open online and offline services
West Lake Culture Square store not only has a self-service cash register, but also free WIFI in the whole game.
In addition, the store has many personalized services. For example, in the baby center in the basement, children can not only compete with their friends in the first Lego toy experience hall in Hangzhou, but also experience various somatosensory games that adults are easily fascinated with; traditional bicycle sales When the area arrives here, it will become a DIY modification workshop. No matter what kind of personalized bicycle you want to have, you can assemble and modify it with the help of the staff.
Chen Xiaoying said that such a layout allows young mothers to have a good place to play with their children. Young people who like personality also have DIY space.
It is reported that with the opening of the new store, Century Lianhua is now actively recommending the online micro-member card. Consumers can join micro-members by scanning the QR code or using WeChat to find the Lianhua Huashang Group public account. The relevant person in charge said that the platform can now query the consumption records, card points in real time, and also give online Chinese currency (the Chinese currency can be used to redeem gifts). In the future, it is possible to open a lot of ports, perhaps to recharge the stored value card on the mobile phone, pay for the phone to pay the bill, online redemption gifts and other functions.
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