[China Packaging Network News] First, the core interests
Consumers have different interest points for different products. For example, for cosmetic products, consumers’ physiological needs are concerned with products that can solve a certain skin problem. The psychological needs are concerned with visual aesthetics, so they must be integrated on the packaging. The "beauty" element creates a beautiful dream for consumers.
The same product has different core interests on different occasions. If the same is a cosmetic product, the consumers are more concerned about the benefits and effectiveness of their use, and the packaging must have the characteristics of real stock, and the gift box is more concerned with the face of consumers. "" Therefore, the packaging specifications must be atmospheric, and the printing must be exquisite. Otherwise, it would not reflect the generosity of the gift giver. It would not allow the gifts and gifts recipients to have glory on their faces.
Second, unique feelings
Consumers' attention to a product is generally changed from unintentional to intentional. If consumers can be the first to be noticed in a large number of products and have a favorable impression, consumers will have a much greater chance of buying, creating a difference. The perception of chemistry has always been the result of the dreams of companies and brands. For example, brightening the original liquid, created gradient graphic elements on the packaging, the use of color technology silver, giving a delicate, pure, high-end feeling, at the same time, in a pure background based cosmetics packaging is unique, it is easy to A lot of competing products jumped out.
Third, profound memory
Packaging will leave a deep memory of people, this point can be deeply branded in the minds of consumers, will not easily disappear, these are powerful means of product differentiation from other brands, allowing consumers to quickly generate memory and help Generate continuous purchases.
Fourth, absolute trust
To allow consumers to eliminate doubts and trust products, so that product packaging can often be silent and win sound effects. One strategy is to allow consumers to “see through,†using transparent packaging materials or shooting objects to allow consumers to see what's inside the product, rest assured bold consumption, there is a strategy that is marked on the packaging or authoritative scientific research institutions , by a certain insurance company bear quality insurance, followed by the production date, shelf life, etc., of course, bar code, national unified retail price, etc., to enhance consumer confidence and achieve sales.
Fifth, the right image
The motivation for consumers to purchase products is often determined by their own identity or image. When products can reflect their own image or identity, consumers will have the impulse to purchase. For example, “Bright Skin Liquid Cosmetics†is for white-collar women who are eager to be beautiful and are over 25 years old.
Good packaging can be the best promotional staff, even if there is little or no advertising can trigger consumer crazy desire to buy, set fire to the market.
Like the purple sand pot, the bonsai pot is made of a kind of high-quality pottery clay that is a specialty of Yixing (hidden deep under the rock and mixed in the mud, so it is called "rock in the rock" or "mud in mud". The texture is delicate and flexible. Strong plasticity), after being selected, refined and refined, it is fired at a high temperature of 1000-1250 degrees. It has no glaze on the inside and outside, and has fine texture, toughness, good physical properties, and drainage and air permeability are very suitable for the growth of trees and flowers. Its color is ancient and quiet, its shape is generous and diverse and complements the potted flowers and trees. It is simple, rich and rich in ethnic characteristics. In addition, it is meticulous and exquisite. It can be said that it has both artistic value and practical value, which is unmatched by other types of pots.
The beauty of the large bonsai pots lies in its unique decorative means. Skilled craftsmen of the past dynasties, through their own exquisite skills, integrated the pot color, shape, style recognition, inscription, calligraphy and sculpture, etc., so that the purple sand flowerpots can be beautiful in the simplicity and give people a visual enjoyment.
The colors of the small bonsai pots are colorful. Among them, the three colors of vermilion, purple and beige are the main colors; during the firing process, as the temperature after entering the kiln is different, the depth and intensity of the color changes more and more; coupled with the accumulation of long-term practical experience of the artists, they use different proportions of mud With the preparation of materials, there are dozens of colors after firing. For example, the colors are named iron blue, sky blue, maroon, begonia red, cinnabar purple, water green, agarwood, sunflower yellow, cold golden color, pear skin, blue gray, dark green, patina, brown black, durian skin and other colors. If you observe carefully, there is a little bit of white sand in the mud, with silver light flashing, and some of the mud is mixed with coarse mud sand or steel sand, and the particles are looming and extremely eye-catching. Although the color changes in the purple sand are many, the tones are very calm. If you plant ancient piles of pine and cypress, it will be more simple and simple.
The shapes of the clay bonsai pots range from very deep thousand-tube basins to very shallow basins, from round basins with a diameter of about one meter to finger-sized miniature basins. There are all kinds of specifications, various forms of basin mouth, basin surface, basin hole The changes in the feet of the basin are even more varied, which is even better than the shape of the purple clay pot. It can be described as a masterpiece of the shape of the vessel.
Bonsai Pot, Large Bonsai Pots, Small Bonsai Pots, Clay Bonsai Pots, Best Bonsai Pots
Wuxi Shute Ceramic Products Co., Ltd. , https://www.stflowerpot.com