Original title: Baidu released a child safety report: "How to use the safety seat" less than 1%
On May 22, six children died in the village of Shantouji, Shantou Town, Taierzhuang District. On May 23, the 8-year-old boy from Jianghe Ruji Community of Hankou Yanhe Avenue fell from the house alone; on May 25, Hebei Police Two typical cases of child abduction and disappearance were issued... The frequent child safety incidents cast a shadow over the “June 1st†festival, which belongs to children.
According to relevant data, 55,000 children die each year from accidental injuries in China, which is equivalent to an average of 150 children per day and 6 children per hour who have suffered accidental injuries and passed away. In addition, the incidence of non-fatal injuries is 35 times that of accidental deaths.
Child safety protection is inseparable from the eyes and concerns of adults. However, how many people's eyes are on them? On June 1st, based on the Baidu Marketing Research Institute data, Baidu released the "Child Safety Index Report" (hereinafter referred to as the report), telling us that people are concerned about child safety. What to see, what to think and what to do.
Pay attention to the child safety seat over 90%, the usage method is less than 1%
The report shows that people pay attention to safety seats as much as 90.5% in terms of traffic. It can be said that it is a gratifying number. After all, a large number of safety measures in the car, the safety seat is the best for children.
However, don't worry so optimistic.
In another set of attention data display, people are more concerned about the protection concept behind the safety seat, and the demand for purchase is less than 7%. What's even more amazing is that in the two years from 2014 to 2015, people's attention to "how to use the safety seat correctly" has been below 1%!
Here are two tips for using science: (1) The safety seat should not be placed in the front row, the airbag is not safe for children; (2) Under the premise of ensuring the installation is secure, the safety seat should be installed in reverse, when braking It can bring more protection to the cervical spine of infants and young children.
In the summer, it enters the peak period of children's indoor safety concern, and the daily average search index breaks 5000.
After the June 1st, what the children are most looking forward to may be the upcoming summer life. During the long two-month holiday, since the children spend most of their time alone at home, the summer has become a period of special concern for children's safety.
According to the report, in the summer of 2015, the daily average search volume for child safety reached 5,876 times. From the graph, we can see that this search volume has more than doubled compared with the same period of 2014, and the overall annual growth rate is as high as 94%. .
At the same time, compared with people's concentrated attention to safety seats in the field of transportation, people's concerns are relatively scattered in indoor safety, from fences, anti-smashing to home decoration safety, indoor ingestion, kitchen fires, etc. And enough. Among them, due to the frequent incidents of high-altitude accidents in children in recent years, the protective fence has become the primary concern of everyone.
Both men and women focus on each other: men are more concerned about traffic safety, and women are more inclined to outdoor safety.
As the saying goes, the child is the meat that falls from the mother. Compared with men, mothers' motherhood takes care of children and is generally more elaborate than fathers. Even "Don't let Dad bring children" has become a "consensus" for social ridicule.
In the report, we can see that due to the fact that the number of males and females in the country is small, the proportion of males and females in the three most concerned children's safety issues has always maintained a male law. However, it is worth noting that the number of men who are concerned about child traffic safety is twice that of women, which may be due to the large number of male drivers. While women are concerned about outdoor safety issues, the proportion of attention is rising, and the proportion of men is equally divided. This shows that compared with other issues, mothers are more concerned about whether their children will be trafficked, whether they will be lost, and whether they will encounter drowning. An accident such as a fall.
After 80, 90, the only child cares more than 60%
The report shows that the average age of child safety concerns is 27.4 years old and the age is between 20-29 years old. It can be seen that the generation of people who are entering the marriage hall after 80 and 90, the child safety awareness is still "to force". This generation is the only child who grew up in the era of “family planningâ€.
This concern over child safety issues beyond other ages not only illustrates the extra care of younger parents in their own children, but also reflects their lack of knowledge and education about children's safety. Recalling his childhood, many 80s and 90s may find that they are either “stocked†or raised under the pressure of their parents' learning. Child safety has become a blank area in their growth. When I became a parent, I had to use the Internet to give myself the first lesson in safety education for myself and my children.
The "Children's Safety Index Report" released by Baidu, through the analysis and interpretation of the big data of Internet users' behaviors, objectively presented the domestic child safety concerns, and pointed out the suggested direction for the children's safety education. Although there are various kinds of summaries and knowledge about how to protect children's safe growth in the network, people's attention to child safety issues has continued to rise in recent years, but it is still deeply rooted in the hearts of parents and children. The safety awareness starts from prevention.
The data itself does not have temperature, but the attention to child safety issues conveyed through the data puts a layer of warmth on the data. Let search have temperature, which is Baidu's goal as the world's largest Chinese search engine. It is reported that in order to better care for children's safety, Baidu will team up with Yili and Mango V funds in the near future to gather multi-party resources to open Baidu's charity + project, arouse more attention from the society to children, and use technology to support children's safe growth.
Grateful, understand the baby's safety seat! Create safety seat products, care for your baby's safety, and ensure your baby's worry-free travel. Pay attention to the Thanksgiving Ganen safety seat official WeChat ( search micro-signal ganen61 ), learn more about child safety, welcome to visit the grateful child safety seat official website:
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