On February 26th, the 40th Wuhan Home Improvement Building Materials Exhibition closed for three days. Exhibitors said that although the exhibition volume is the largest, the gap with the previous year is still very large.
At the end of the exhibition, some merchants began to “sell goodsâ€. Many exhibitors believe that the home improvement building materials exhibition should change the "trade fair" model and develop into a platform for merchants to promote their brands.
A person in charge of the decoration company said that the volume of the last day was the sum of the first two days. Some merchants also said that although the popularity is quite high, the purchasing power is not strong. Many exhibitors launched ultra-low-cost on the afternoon of the 25th, some bathrooms and cabinets sold for 4-5 fold, and merchants began to distribute a large number of gifts such as cooking oil and coupons.
“The effect of this exhibition is much worse than before.†A person in charge of the bathroom exhibition area said that the turnover of the previous exhibition reached 70,000-80,000 yuan. “This time, at most 30,000-30,000 yuan, some customers. Will return the order later."
“In addition to increasing sales, the first exhibition was the 'wind vane' of the market this year.†A person in charge of the floor company said that due to the “restriction order†of the property market, there was some concern about the market this year.
The launch of the conference and the promotion of sales have basically become the "old path" of the home improvement building materials exhibition. The Wuhan Home Improvement Building Materials Exhibition has been in operation for 40 sessions, but the model of measuring the success of the exhibition by sales seems to have never changed. “Now it is the consumers who are tired of listening and the business is too busy.†An exhibitor said this.
“In fact, the merchants don’t know the real needs of consumers. They just gather the consumers together through publicity and promotion, let them blindly watch the exhibition.†The person in charge believes that the exhibition should attract consumers’ views through some novel ways. Exhibition, not just discounts.
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