Driven by the common interests, Adidas and fans, the national football team "together" to enhance the brand image. In preparation for the 2010 World Cup Asia, South Africa qualifier, Adidas, through mobile sites, Internet sites and shops within the digital signboard, release multimedia information, the brand image and the popular football team more closely linked. Adidas launched a new program "show your determination" ads, aimed at "in the battle for the ultimate victory of the World Cup, the players and fans united." Adidas advertising fans access the mobile phone network and the Internet, submitted to the site randomly generated school code and e-mail address, you can comment to support and encourage your favorite team, and may get the phone wallpaper - a ball Team logo and a three-legged bird. Fans' comments or "resolve" will be displayed in a dynamic loop on the webpage and may be sent to the player. After registering the site fans will receive regular "resolution" animation images, is said to be sent by team members. From the end of May, fans who register on the website and receive mobile wallpaper can visit the adidas store and experience the second half of this project through the "motion monitor" or digital signage display. By touching the three-legged bird logo displayed on the phone, visitors can display the words and animations posted by the fans on the big screen. This event will continue until the end of the 2010 World Cup qualifier in Asia - June 17.