The new season NBA regular season war has ignited, the passion of the fans was detonated again. Because Yao Ming may have missed the entire season due to injury, many people think that Chinese fans will be interested in their Rockets. Unexpectedly, the latest survey results show that the enthusiasm of the fans unabated, the Rockets have become the Chinese team's subconscious home fans. "No Yao" Rockets is still a big hit stadium marketing. This subtle psychology of fans has also been captured early by keen Chinese companies. Recently, Peak once again signed two NBA stars - Houston Rockets Carl Landry and Minnesota Timberwolves Kevin Love. At this point, Peak global players in the NBA have signed nine players, including Shane Battier, Kidd, Artest, Mutombo, Vujacic, Sonny and Darnell, as well as two newly joined players Star, marking the cooperation between Chinese enterprises and the NBA more closely, deepening the emotional ties between NBA and Chinese fans. The industry believes that Peak has always been based on the basketball professional sports brand, spare no effort to promote the public basketball culture in China, there is no lack of generous masterpiece. And based on the NBA, and its intensive work, marking the Chinese sports brand in the course of going to the world to achieve a great leap forward, but also the Chinese and foreign basketball culture and exchange of historical witness, embarked on the Chinese business culture on the world stage provides a good Opportunity. Signing up for NBA stars and marketing on the NBA floor is by no means a blind one, as previous attempts have already made the sponsors savvy. The personage inside course of study thinks, Peak passed the twists and turns many years ago re-enter the consumer's vision, largely rely on its deep cooperation with the NBA and focus on basketball, significantly enhance brand awareness and product sales. In fact, Chinese enterprises in recent years through the large-scale preemption of the resources of the NBA events, is making the NBA a carnival of domestic brands. According to statistics, a total of 19 companies signed a contract for the official Chinese NBA partners. Which local enterprises are: Lenovo, Haier, Mengniu, Li Ning, Western camels, Pick, China Mobile, macro resistant wood, Tsinghua Tongfang, Sohu, NBA sports space, dunk magazine. Foreign companies are: Amway, Budweiser, Nokia, Coca-Cola, McDonald's, Red Bull, DHL Express. In the summer just past, the "Star Wars" launched by the relevant sports brand really made NBA players naughty under the noses of Chinese fans. Nike signed players Bryant, Pick's contract players Artest, Kidd, Mutombo, Darnell, Li Ning signed players O'Neal, Davis, Calderon, etc., set off in the planner's field of vision An NBA boom, and thus make their own brand has greatly enhanced the exposure in front of fans.