In the past six months, the wearable device market has been shrouded in thick fog, one by one company to stop operating, or stopped upgrading the product. A few days ago, a bad news came from the foreign media. In the past, the American Jawbone Company, the two major sports bracelets, will completely withdraw from the market of ordinary bracelets and shift to the production of medical supplies. Before Jawbone has been in serious trouble, due to the external search for the transfer of assets failed, the company can only find another way to survive the financial restructuring. There are already some market rumors that Jawbone will withdraw from the bracelet market. Citing sources close to the U.S. technology media Friday, Jawbone confirmed that it will withdraw from the consumer bracelet market and is currently targeting sportswear products with higher profit margins, primarily for sales to physicians and healthcare facilities where devices are available to patients. Bracelet market collapse: the former giant Jawbone completely withdrawn from the market to survive In the past, Jawbone has long been the UP brand sports bracelet sales in the early market prices are still quite high. According to sources, Jawbone will abandon these products. In the future, Jawbone will roll out a bundle of hardware and long-term services for professional healthcare organizations, in other words, Jawbone will enter the professional market. Jawbone is still looking for capital infusions for this transformational plan, including some in the healthcare industry. From birth to the present, Jawbone received a total of nearly a billion dollars in venture capital investment, including investors Anderson Horowitz, Kleiner Perkins, JP Morgan Chase, etc., but most of the funds have been wasted in the development prospects of the gloomy hand. Before there is news that Microsoft has also given up the sports bracelet project. However, the bracelet market, sales of Microsoft's bracelet is not large, the influence is very weak. Wear equipment market mainly has two plates, namely sports bracelet and smart watch. However, more and more data and information prove that the future of this market is not as big as imagined in the past. IDC data show that sales of Apple Watch Qicheng plummeted in the third quarter, but in the fourth quarter, the sales stabilized stabilized. Motorola Mobility has announced that it will stop the refresh of smart watch product line. In addition, many large enterprises last year did not launch new smart watches. Even more shocking is that Pebble, a pioneer in smartwatches, suddenly ceased operations. Earlier media pointed out that the basic death of wearing equipment market in the future there may be a few large companies continue to survive, mainly Apple Watch and Fitbit. Fitbit and Jawbone used to be two major competitors in the bracelet market, but Jawbone declined gradually and Fitbit went public. The company also acquired Pebble's software assets in preparation for an extension to the smart watch market in the future. However, this week, Fitbit released its fourth-quarter earnings last year with sales below Wall Street expectations and a loss. Executives say the business has seen a temporary downturn. Fitbit said more resources will be put into smartwatches in the future, and they also announced plans to lay off 6% of its workforce. Sports bracelet and smart watch market decline, in fact, not unexpected. Many polls show that consumers appear for five minutes on wearable devices, but these devices do not provide the value of long-term wear and use. Smartwatches are thought to duplicate too many smartwatches, and in the context of a cellphone worn by everyone, watches become cumbersome devices that manufacturers wishfully bring to the market. The biggest problem of sports bracelet is too monotonous function (bracelet does not have the operating system), long-term playability is not strong, the same in the fresh heat after the consumer was abandoned. Last year, the authoritative U.S. Consumer Reports carried out a follow-up poll and found that 90% of buyers of sport bracelets have disabled bracelets after wearing for one year. Comparative tracking also shows that people wearing a bracelet in the weight loss effect, not as good as no purchase of bracelets groups. This article is reproduced, does not represent the world position of million table.