A British high-end furniture standard that has been circulated on the Internet has once again stirred up the market that has been ravaged by everyone. It is worth noting that this standard comes from the industry's advantage over more than a dozen domestic and foreign brands such as FOOKYIK. combination.
Prior to this, there was no relatively complete standard for British high-end furniture. The discussion about it focused on industrial research and market trends, occasionally involving the brand's competitive landscape, adopted processes or environmental standards.
In the eyes of a very senior industry person, this is actually an evolutionary process of high-end furniture, indicating that the market is striving to be healthy and orderly and systematically perfect.
Behind the standard
Exploring British high-end furniture standards is inseparable from the entire consumer group on which it depends. A few years ago, in the eyes of most Chinese consumers, high-end furniture can show its wealth and taste, display and improve social status. Some people may not care very much about the high-end inner brand culture.
"Windsor" series on the FOOKYIK British Wind Exhibition
With the pace of economic development, the influx of global fashion into China, and the broadening of consumer vision, the improvement of taste and cultivation, the selection of products, the originality and uniqueness of product design, and the cultural connotation and grade of the brand have evolved. Become the mainstream standard for measuring whether a product is high-end.
The trend toward rational consumption habits has witnessed the improvement and maturity of the high-end furniture market. In the field of British furniture, Fukui Home FOOKYIK, DAVID SALMON, KINGCOME SOFAS, TROWBRIDGE GALLERY, Savoir Beds, DG, Christopher, Arthur Brett, William Town, Essien Manor, Canaan Olive Tree have appeared in the domestic market. International high-end brands such as Manhattan and Yinghuazhuang, and according to the "English Furniture China Report" released by Huoyun Consulting, more than 30% of high-income consumers in first- and second-tier cities in China will consider buying British furniture.
"High-end standards appear at such a time, it is very suitable. According to my judgment, the pyramid part of the high-end British furniture market will only have less than three brands in the future, and they will firmly occupy the largest market share. People are picking English. When it comes to furniture, it is like purchasing Mercedes-Benz, BMW, Chanel, LV, PRADA and other products, directly specify FOOKYIK Fu Yi home." A market analyst said.
Unveil the standard veil
A long-term but lacking normative market is undoubtedly a market that requires strict standards. The release of this high-end English furniture standard has attracted many people to inquire about its background and content. In fact, this standard basically comes from the collation and summary of several senior people.
According to a well-informed person, the above team invested a long time to research a number of domestic and foreign first-class brands such as FOOKYIK before finishing the high-end British furniture brand, and finally adopted the advantages of these brands to form the current The most comprehensive folk standard in the industry.
"Yi Ge Li Classic" series at Fu Yi Home FOOKYIK British Special Exhibition
At present, the reporter has not yet obtained all the contents of British high-end furniture standards, but comprehensive information can be drawn. The standard of this British style high-end furniture will involve more than ten indicators, such as brand positioning, brand culture, materials, Design, craft, service, environmental protection, collection, comfort, equipment, quality inspection, management, etc.
According to previous media reports, in this British high-end furniture standard, the materials used provide a general range, including mahogany, aspen, fir, safflower, sunny, rosewood, chestnut, rubber High-quality wood such as wood, as well as solid wood veneers such as mahogany, rosewood, and cherry wood.
In terms of craftsmanship, high-end English furniture requires hand-painted, hand-carved, gold-plated, hand-stitched, etc., and requires the integration of Chinese and Western culture and art elements, at least one or two traditional classic techniques, with unique selling points and collection value.
Even in the management and service of enterprises, this set of standards has put forward some requirements, including environmental management, quality management, occupational health and safety management, pre-sales shopping guide consultation, after-sales satisfaction, personalized customization and overall home style matching programs. .
In fact, we can fully understand the meaning of the brands used in this standard. It is understood that FOOKYIK, the most talked-about in the high-end furniture market, is the sample of their most valued and trusted. The materials used are listed in the industry's high standard model. The traditional crafts such as hand-painting, carving and digging are Not only that, but its reputation for technology and hardware facilities has always been the subject of learning. It has a laboratory that is synchronized with the high-end furniture industry in the United States, and has established a very strict quality control system and quality policy.
On the whole, as a high-end British style furniture, in addition to superior materials, expensive prices, classic design, traditional handicrafts, high-end is a kind of creation and persistence of value quality, cultural style and unique connotation. Domestic and foreign famous brands such as FOOKYIK let us see it all.
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