As we all know, the technical threshold of the cabinet industry is not high, which has added a lot of water testers in the cabinet industry, in an attempt to gain a share in the ever-expanding cabinet market. However, the cabinet market is facing an intensification of competition, rising costs, and the end consumers are more difficult to "serve" than ever before, and the profit margin can no longer be compared with the initial stage of development.
Competition has intensified profit margins, and the cabinet brand "shows its powers"
The strength of independent brands can not be underestimated
At present, China's cabinet market has formed a trend of big brand leadership and small and medium-sized brands. The large brands of cabinets have expanded their territory in the form of “opening big stores and opening more stores†due to their strong capital and profitability. The small and medium-sized cabinet brands use the advantages of low cost and low price to make profits and profits in the regional market.
It is gratifying to note that at present, in the complex competition of the cabinet market, China's own brands are gradually emerging. Some small and medium-sized enterprises that have worked hard in the Chinese cabinet market for many years and are familiar with the laws of the market have matured in research and development, and the quality of cabinets is comparable to foreign brands. At the same time, due to the cost control of localized production and the corresponding support of local governments, their strength in the cabinet market should not be underestimated.
Adopt a diversified marketing approach
At the same time, the cabinet industry has entered the 21st century era of network economy. With the development and promotion of information, cabinet companies rely on the traditional fixed mode to play the world's marketing methods more difficult to achieve results. Diversified marketing methods can promote brand awareness and gain recognition and support from the market and consumers. For the cabinet industry, it is not only a simple target for customers or products or services, but also uses the old-fashioned way to publicize. Instead, it should divide the target market in the production plan of the enterprise, delineate the target group, and aim at product quality and Pre-sale and after-sales service.
Traditional offline operations have been difficult to establish in the ever-changing competitive market. Cabinet companies must make their brand marketing more diversified, more three-dimensional, more in line with customer needs, and inject new vitality into the information industry for their own traditional operations.
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