When the goods and fashion line, the leather industry in Haining played a "chemical reaction", Haining Leather representative of Haining has more than just leather, she has gone far beyond the definition of leather, its existence and development has become a Haining characteristic economy A banner, on behalf of the Chinese fashion trend of a trend. "If you do not have the power of fashion, we all feel that there is nothing to do with leather jackets. Leather is much larger than the cost of fashion production, a piece of skin to a small piece of cropped, from the price, a leather may not be sold An ordinary fashion, but the cost is much higher than ordinary fashion. "Haining China Leather City Co., Ltd. Chairman Ren Yifa said in an interview," is fashion to Haining Leather, to the development of China's leather garments brought vitality In recent years, the healthy development of Haining leather industry, Haining people continue to pursue consumer fashion, the pursuit of innovation, the pursuit of taste, the pursuit of the brand, shoulder to shoulder as an international manifestation of today's Haining is not only the capital of leather, but also the fashion capital, shopping heaven." From the leather capital to fashion capital Haining modern leather industry rose in 1994 Haining China Leather City opened. For more than 10 years, Haining rely on the industrial market, do a good job in the market for the industry, firmly grasp the Haining China Leather City Construction and Cultivation, promote the development of leather industry cluster, a national industrial cluster model and quickly established Haining Leather Industry In the country and the world's position. In 2001 China Light Industry Federation, China Leather Association awarded Haining "China Leather Capital" title. October 2005 Haining China Leather City was rated as Zhejiang Province "five-star civilized normative market", February 2007 Haining a national AAAA-class tourist attractions. Today, Haining is China's leather and fur the most famous production base and distribution center, leather industry is also Haining's pillar industries. Haining has developed into China's largest and most influential professional leather market, China's leather industry leading market, the Chinese leather clothing, fur clothing, fur clothing, leather goods, fur, leather, footwear, jeans distribution center, but also leather Price information, market conditions, the trend of the release center. Haining China Leather City blend of world-class leather, fur, luggage, footwear, jeans brand, the market total construction area of ​​450,000 square meters, with leather clothing trading area, fur clothing trading area, leather goods trading zone, raw materials Market, Footwear Plaza, Fur Clothing · Rodeo City and Leather Capital Marriott Hotel, Commercial Complex, Food Street, Amusement Happy Carnival, Leisure and Culture Plaza. "Haining China Leather City attracts tens of thousands of merchants every day since its launch in 2005. In 2007, the market's traffic volume hit 3.13 million, an increase of 26% over the same period of last year; the number of trolleys was 536,253, An increase of 33% over the same period, tourist bus 14,638, an increase of 20% over the same period the previous year, setting a record high for the leather city. "Haining China Leather City Co., Ltd. Deputy General Manager Charles Garrin said in an interview with this reporter , "The main reason why the Metro can set off the consumer boom is the accurate grasp of fashion leather city.Haining China Leather City in the past two years to actively create 'fashion' concept, through the 'leather flag cup' China Fashion Fur and Leather Design Grand Prix , Designer corridor, China Fashion Design Innovation Forum, 'Beijing-Hangzhou Grand Canal Haining fashion style' and other activities to guide enterprises to strengthen the design strength and enhance the added value of products. Haining Leather City fully demonstrated the Haining leather fashion guide. Any law said: "Haining from the leather capital to the fashion capital is not accomplished overnight.Haining's past corporate conventions, the lack of innovation, lack of vitality leather city through the government guidance and market promotion, so that enterprises see the power of innovation, and now Many companies have their own design strength to look at the Leather City to know, regardless of product or store, did not copy each other in the past, we are lower than the price, who sold more than large, and now, the same ratio, but the ratio Who is the fashion, who is higher than the price down to change than on the ratio up to a bright, down than a dark one crowded in the crowd can not see the light, he can see Just someone else's head; and if higher than someone else's head, looking out is a space; if the same as others, you can only see the heads of others. Enterprises are now trying to be higher, while the top of the business are got a good result." Any law places great emphasis on quality products and well-known brands on the leading role in the professional market. As the market expanded and rebuilt, Leather City left the best place for those with promising businesses to bring innovative and fashion-conscious businesses closest to their customers. He believes that: "Haining China Leather City, on the one hand to guide businesses to do fashion, on the other hand to guide consumers in fashion consumption, only the two groups linked to have more room for development." Not only the leather city of fashion to the goods, Talking about the brand, Leather City itself must also shape the brand. In the construction of a new mall, any law for the facade chose black and white with the "black and white is the classic color, very atmospheric, but also very personal.We have to make the building into a work of art, at least for a considerable period Time can not be outdated, we hope this building contains the cultural elements of Haining, implying the cultural elements of the industry. " In the pursuit of fashion on the road, Haining China Leather City conducted a lot of exploration, held in succession 14th Haining China Leather Fair, the annual National Leather Design Competition and leather clothing fashion press conference Haining gradually become leather Clothing distribution center of the trend, providing a lot of information for the enterprise. In addition, Haining China Leather Apparel, Jeans Design Grand Prix, Zhejiang Leather Research Center Launching Ceremony, the release of a well-known brand of leather enterprises and a series of activities, not only attracted a large number of well-known designers, but also expanded the visibility of Leather City, laid Its status in the fashion industry. Haining leather boost the five engines Chagalling told reporters that Haining Leather Industry over the years to achieve such a result, thanks to the joint efforts of the five main forces. The first is the power of the market. Haining China Leather City Haining leather industry plays a decisive role in the development. Leather City is the most sensitive place for information, is a platform for business and consumer exchanges, not only for Haining gathered popularity, laid the foundation for the market, but also led the development of the industry, led the business innovation and brand building. The second is the power of innovation. Haining's leather is mainly in the domestic trade, retail, fashion-based, domestic market changes rapidly, so demanding on the ability of innovation of enterprises in Haining, there is no innovative ability of enterprises no living space, all these years, Haining Leather Significantly enhance the innovative capacity of enterprises, emerged with Zhang Sifeng represented a large number of well-known designers and women and men as the Saini represented a large number of fashion leather brand. The third is the power of the brand. Chagallin said that Haining's enterprises to promote the development of China Leather City in Haining, Haining promote the continuous innovation of the leather industry, Haining countless corporate brand convergence Haining leather piece of the flagship. Haining always attaches great importance to brand development, through various means to encourage enterprises to enhance brand competitiveness, on the other hand, Haining also pays special attention to the leather city brand and Haining leather brand in this area through the organization of exhibitions, various activities to enhance Haining Leather Brand awareness and influence in the country as well as the world. To further nurture the brand, Haining China Leather City plans to build a brand development base, Leather City III is a brand incubator, 100 small buildings form a fashion brand block. The fourth is the power of government guidance. Chagall told reporters that both the overall overall leather industry planning or leather city development planning, are guided by the government to complete the guidance and services of the government of Haining leather industry has played a crucial role. Haining government is an innovative, service-oriented government, which in promoting industrial development, to promote bigger and stronger enterprises have been walking in the front, as a caring business steward. The fifth force is the international development. Haining internationalization is not export, but to make Haining leather clothing into a bridgehead for foreign brands to enter China, the introduction of foreign brands, as a chain center, the introduction of foreign brands and Haining enterprises and market cooperation. This internationalization is based on the principle of complementarity. There are two pieces: first, high-grade processing and trade, and high value-added OEM processing; second, refers to the establishment of an office for a large leather-consuming consumer country to provide international cooperation for enterprises Take a platform. Do the third step after maturity, build Haining brand in foreign markets. Any law told reporters: "Although there is no vacant Leather City shop, but as long as there are well-known international brands stationed in the mall, we are willing to do their utmost to help them, or even provide free shop, because Haining value is the big brand in upgrading the leather city grade And popularity of the role. "According to any legal introduction, and now China Leather City, almost all of the domestic leather industry to accommodate all well-known brand names. Leading the world leather fashion long way to go I see the world, the fashion look at me, in the industry view, Haining is already the undisputed "fashion barometer" of the Chinese leather industry, but for Haining speaking, in the Chinese market with international standards increasingly close today, as a leather power Leading market, Haining China Leather City's ultimate goal is to lead the world fashion leather. This is Haining is a larger and more ambitious goal, but also for the development of China Leather City in Haining put forward higher and greater requirements. "Although China is a big leather country, it is not yet a leather powerhouse, and there is still a long way to go in internationalizing Haining Leather." Any law believes that in the fierce competition, we not only need to be refined but also bigger. To become the leading professional leather market, there must be a scale. Now, the total area of ​​China Leather City amounts to 450,000 square meters, and the third phase of next year will reach 660,000 square meters. Different from the general professional market, Haining China Leather City built its own five-star hotel, making full use of geographical advantages and building a national 4A-class tourist attractions. 2008 is an important opportunity for the world to recognize China. It is also a rare opportunity for the world to know Haining Leather. We will take this once-in-a-lifetime opportunity to do a good job of Haining Leather. Although the development of leather industry in Haining is still facing a series of problems such as land resource constraints, rising raw material prices and labor costs, these factors can not stop the pace of Haining Leather's healthy and sustainable development. We believe that with the strength of China's leather industry Constantly improve, Haining leather in the world arena promising.