Wenchuan earthquake, shocked China. From that moment on, all the eyes of concern have not left the disaster area. Every tremor of hearts has tried its own way to express its support and greetings to the people in the disaster areas. No matter the size of the enterprise, caring without distinction, with bold and generous northeast unique, numerous businesses in Harbin to join the earthquake relief unprecedented: after another batch of donations, a full version of the Public service ads, after another disaster relief charity ... ... across thousands of miles in the love pass, a distinctive Bingcheng corporate character demonstrated in the sun. Since the earthquake in Wenchuan on the 12th, every ice-cream city has experienced the heavy taste of a day longer than a hundred years. In the streets of Harbin, everywhere you can see banners printed by businesses that pray for the disaster areas and find donation boxes for donated materials for the affected areas. Night production of food businesses, shopping malls hotel money to contribute ... ... Kazakhstan all the businesses emergency action together to spare no effort to aid the disaster area --- Business disaster relief mobilization Sichuan disaster food emergency! Wandashan Dairy Organization employees to give up their rest time, work overtime, the organization produced a million milk powder worthless. On the 16th, only the fourth day after the earthquake, led by Chen Lisheng, the general manager of marketing, the first aid supplies donated as Wandashan arrived in Chengdu. Harbin Hongbo Shopping Plaza will become the disaster relief indoor broadcasting line. On the 19th, in the fourth large-scale donation activity of Hongbo Commercial "Earthquake Relief and Relief", it donated a total of 78,500 garments worth 12.6 million yuan to the disaster areas in Sichuan. In order to facilitate the management of donated funds, so that every penny can be spent on the knife, Harbin Trade City chose peer-to-peer donations. On the morning of the 19th, only two hours, households and employees donated 580,118 yuan for the disaster area. One common aspiration of all of us is: to rebuild a quake-proof Hope Primary School for Wenchuan-hit areas. According to past experience and lessons, people in disaster-hit areas after the quake could cause outbreaks due to contamination of food and water sources. Harbin Long-term High-tech Industrial Co., Ltd. donated 600,000 yuan worth of "green food bowls" and "green cups" Hope can help people in disaster areas to provide food hygiene. No hard-line apportionment, no compulsory standards. In Harbin, many large-scale business enterprises take the initiative at the same time, the City Federation of Industry and the general membership and industry associations are not far behind. Some of the operators who are usually competitors to each other are unanimously unite in the earthquake relief activities and spontaneously carry out a series of donations in a systematic and orderly manner --- Spontaneous donations of "organized" Heilongjiang Leather Association Fur Professional Committee members only a total of only a dozen, however, in the afternoon of 18 for the people in disaster-stricken areas in Sichuan donation ceremony held, but there are more than two dozen units to attend and donations. Some non-member units also heard the news, more than 20 fur managers donated more than 100,000 yuan. Municipal Federation of Industry and earthquake relief donations, attracting dozens of companies to actively participate. At the launching ceremony of the event, leaders and private entrepreneurs from chambers of commerce in Harbin unanimously indicated: "It is the traditional virtue of the Chinese nation to help the poor, be entertained, be rich in resources and reward the society as an inevitable choice for the development of the enterprise. Bingcheng Shangqi earthquake disaster relief bans. " According to incomplete statistics, only two days before the activity started, the members of the City Federation of Industry and Commerce, the federation of federations of various districts, the chambers of commerce of various industries and the cadres of all the organs mobilized the first donations of more than 1.2 million yuan. This includes both collective donations from businesses and individual donations from well-known entrepreneurs. All funds raised from these donations will be forwarded to the quake-hit areas in Sichuan for reconstruction and disaster relief through such channels as the Municipal Charity Federation and the Red Cross Society. Each year in May, it is the booming business advertising season Harbin. However, after reviewing the Bingcheng Newspaper after the earthquake, public service advertisements with the theme of "One Mass, One Heart, Earthquake Relief" replaced 100% of commercial advertisements in the past. All businesses and the media linkage, not only spontaneously donate their own efforts, but also called on all readers, citizens, with the enterprise's wealth and conscience, to Sichuan Province is facing the test of life and death compatriots lend a helping hand --- Media advertising all public welfare On May 22 a Bingcheng newspaper, a full page of public service announcements filled with thousands of people list. In the past, only relevant leaders and outstanding representatives of the industry appeared in the newspapers. They all came from the foreign trade city operators, and were ordinary and ordinary Harbin citizens, ordinary business owners, carrying personnel, health workers, and management personnel ...... Behind the name there are more than a few thousand dollars, ranging from donations record of a few hundred dollars. Each donation is a manifestation of love. They dedicate their love to the disaster areas and public service announcements will share their honor with them. On the 22nd, a version of public service advertisements with "great love" was unusually eye-catching. "Sichuan Wenchuan earthquake affects all the people's heart .As a business we have the obligation to have an obligation to dedicate their love, to participate in the ranks of the earthquake relief." Referring to the public relief earthquake relief public planning, Huahong Group Zhang Hongshan chairman seemed a bit excited. The second day after the quake, Huahong Group set up a "donation contact group" and contacted the top ten suppliers of the Golden Rhine Project, the construction party and other relevant departments, and held a brief mourning and donation ceremony in half an hour. But in the face of tens of thousands of dead compatriots and millions of people who have lost their homes, the power of a business is too insignificant. In order to make more people in society and enterprises can dedicate their love, Huahong Group launched in the newspaper "love without bound" public service ads, which is the first time in the history of their group set up. Zhang Hongshan told reporters that the launch of public service announcements has played a very good response. "At the group meeting, everyone agreed that our aid to the disaster-stricken areas will continue and that we will participate more in public welfare undertakings in the future. Love activities, our corporate philosophy, social responsibility have improved. " Enthusiasm, generous, generous, Harbin is the most prominent personality traits, which also became the most deeply inherited Bingcheng business enterprise culture. In the face of the disaster of compatriots in Sichuan, all employees and employees of Bingcheng Shangqi, who participate in donations and donations, collectively expressed their actions in giving back to the community and we are duty-bound to act in the earthquake relief work --- Ice City businesses have "character" Ice City business money money, effective, enthusiastic participation, orderly organization of earthquake relief. In this regard, Wang A-cheng, a famous cultural figure in Heilongjiang Province, said: On the one hand, this is related to the helpful character traits of Ice City people. On the one hand, it is also related to the healthy development of the economic environment and the gradual maturity of the corporate culture. Generous northerners, heroic, this geographical character will inevitably penetrate the marrow of the northern business. In the face of the snowstorm in the south, the train collision, the Wenchuan earthquake, and the disaster of a country and a nation, almost all of them can see the city of Ice City and Ice City. It is imperative that people in urgent need, charity, and giving back to the community are enough to make an Ice City proud. It is also an inevitable choice in the process of enterprise development. "Forever grateful heart serve the community, forever grateful heart of the people's livelihood, when the disaster comes, we are willing to stand with the victims, full of care, hard to pay," Hong-Bo Wang, general manager of business not only say all the Red Bo voice of the people, but also out of all the ice city outstanding business managers aspirations. It is this full of cultural concern for the construction of corporate culture, so many businesses in Harbin to grow into economic and social excellent corporate citizens. In front of the test of the Wenchuan earthquake, let us see that the commercial enterprises in the Northland ice city have learned to be strong in the disaster and have taken up a social responsibility of their own with the construction of the corporate culture.