May 9th news, Lei Jun is laying out the mobile Internet with a whole industry chain thinking. In addition to Xiaomi Technology, another Android application platform "Good News Unlimited" invested by Lei Jun surfaced; in addition, according to internal channels, it has been learned that a real mobile phone that provides terminal channels for mobile applications has also been developed.
Founded in April 2010, Xiaomi Technology received a US $ 5 million round of financing in May 2010, with a valuation of US $ 30 million after financing; in December of the same year, Xiaomi Technology received another US $ 30 million of B funding, with a valuation of 1.5 after financing. 100 million US dollars (the industry also has a valuation of 200 million US dollars).
As an important part of the deployment of mobile Internet, Lei Jun personally headed the chairman of Xiaomi Technology, and former vice president of Google Engineering Academy Lin Bin served as CEO. Lin Bin introduced the original development director of Microsoft China Engineering Academy Huang Jiangji and the former senior product manager of Google China Hong Feng respectively Vice President of Technology and Products. In addition, the core personnel of traditional IT giants such as Motorola and Lenovo have also joined.
It is reported that another Android application platform "Good News Unlimited" was also invested by Lei Jun. The platform was established in early 2010 and was created by Liu Peng, the former head of Jinshan Game Blaze Studio and others. As of now, in addition to Lei Jun, Good News Infinite has also introduced a VC investment, which is also "not a small amount" in the industry.
It is understood that Xixin Unlimited mainly develops applications around the Android system. At present, the products include AR "Butterfly", schedule management application "Xi Tiantian", stand-alone game "Gold Miner" and so on. According to insiders, the focus of good news unlimited future development is "AR + LBS" entertainment applications. These happen to complement the existing product line of Xiaomi Technology.
Although Xiaomi Technology is not obsessed with its product line, some people familiar with the matter said that in addition to basic applications such as the communication products Mi Chat, Xiaomi Reading, Xiaomi Sharing, Xiaomi Notes, and Xiaomi Driver, Xiaomi Technology has 8 undisclosed projects and 2 transplants. The platform, which includes the operating system MIUI based on Android and a charming browser, has no plans to develop large-scale AR applications.
As such, mobile Internet product lines such as operating systems, browsers, basic applications, mobile phone communications, LBS, and AR are all under Lei Jun's control. And Lei Jun ’s investment in PCs in e-commerce, security, gaming, travel and other fields will include the corresponding mobile applications it will develop into Lei Jun ’s mobile Internet application system.
In the future, Lei Jun still has two possibilities in the strategic direction of mobile Internet. One is MIUI system + charming browser + own Market, to create a closed android industry chain, to drive the sales of hardware with software (iPhone is the hardware to drive software sales).
The other is based on Mi Chat, which is based on the mobile phone address book and is oriented to the entire network, further enhancing its stickiness, diluting Kik attributes, creating a full network strategy of Mi Chat + Apps + UCWeb (similar to the QQService model), and copying it on the mobile Internet QQ Empire on the PC side.
There is a detail, Lei Jun said in Mi Chat on May 8, "Mi Chat's main role is to chat, just like SMS." Can this be interpreted as an IM-style development direction of the mobile Internet at some level ?
No matter which direction you choose, the most important thing is "landing". According to internal channels, the mobile phone terminal based on the above products has been developed, and the specific details are not yet clear. In the closed-loop industrial ecology, use its own channel advantages to attract more developers to join, so as to better promote the recycling effect of the industrial ecology. Will this be the next step of Xiaomi Technology?
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