Muzzle with self-supporting bag to help differentiate the juice

Taihuzi 100% grape juice produced by Dahu (Tianjin) Fresh Foods & Juice Co., Ltd. has been used as an outer packaging in the form of flexible packaging with a mouth-mounted stand-up pouch. It is sold in four-packs and is very eye-catching on the juice racks of many PET packages.

At present, the homogenization of packaging in the beverage market is very serious. PET has now become the mainstream packaging form for beverage products. Bottles and appearances are similar to each other. The packaging of fast moving consumer goods will become an important weapon for promotion. Therefore, the marketing department at the beginning of the packaging design of the product took into account the use of some novel elements to avoid "similarity" with the packaging of similar products. In this case, it is very difficult to find new breakthroughs by continuing to use PET materials for packaging. Therefore, designers have taken into consideration the form of self-supporting pouches with mouths.

According to reports, there are not many cases in which this type of packaging has been applied to the beverage industry. Huiyuan once used a self-supporting packaging format for certain products. However, at the time, the packaging of the product did not use self-supporting pouches with mouths. With straw. According to the company's understanding, Dahu is the first domestic company to use a self-supporting pouch on a beverage package! Prior to this, only Zhilang applied similar packaging to jelly products.

Compared with PET packaging, this type of packaging not only avoids the homogenization of beverage packaging, but also significantly reduces the cost of packaging materials.

Source: Packaging Materials and Containers