Under the development of the new economic situation in the market, major cabinet companies are gradually beginning to change. In response to the impact of channel sinking, the category of cabinet products is gradually showing a diversified development trend.
Enterprises need to strengthen their response measures
When cabinet companies have accumulated rich experience in the product field, the next step is to focus on the channel system, to improve service efficiency and enhance service awareness.
With the introduction of the urbanization policy, there will be a considerable degree of county-level cities in the future. Small and medium-sized prefecture-level cities will carry out the renovation of the new urban area and the relocation of the old city. The market for the cabinet industry will be quite objective, so it will inevitably require sales channels. In the past, from the primary and secondary markets, it sank to the third and fourth grades. However, things have two sides. Urbanization brings great opportunities. It also requires the cabinet industry to adjust and adapt to product positioning, brand positioning, price positioning and service positioning.
The first- and second-line cabinet market pays more attention to product characteristics, selling points, and brands. As the pace of urbanization accelerates, the third- and fourth-line markets will be developed, and cabinet consumers will gradually pursue high cost performance and perfect supporting services. It puts higher demands on cabinet companies.
Control the trend of consumption
The cabinet industry is constantly changing, the products are high-end, and the single products are integrated, green, and intelligent. New product trends are constantly emerging. Some cabinet companies have seized these new trends and have drawn their own sky. Some enterprises also have some enterprises. Without the grasp of the consumption trend, it was eliminated by the market.
Seizing the terminal and seizing the consumer is an important part of the future development of cabinet companies. The key work of many cabinet companies in the future is to shift the company's strategy from the product field to the consumer field. Jiuzheng Building Materials Network believes that the most important thing is to focus on the channel. Enterprises serve the channels and channels serve the consumers. This is the core of the strategic transformation of cabinet companies. The improvement of channel and service awareness will definitely help cabinet companies gain market recognition.
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