Yin Yuxin, deputy general manager of Oriental Homeland
Reporter: Hello, Mr. Yin, thank you for accepting our interview! Everyone knows that the entire market of the home furnishing industry this year is relatively cold. What do you think of this year's home market?
Market cold oriental homes grow against the trend
Yin Yuxin: This year, the home furnishing industry has indeed fallen back from the past, mainly affected by the upstream industry. In March and September 2010, the state has made corresponding adjustments, and this year’s bank credit will inevitably produce some relatives to our industry. Negative effects. But this is nothing terrible. The state regulates real estate on the one hand to regulate the so-called "rich people's consumption". On the other hand, the state is still supporting the affordable housing, which is what we usually call double-restricted housing and affordable housing. Very large, once released, it will give us an increment, but this will take time to wait. This is our view on this matter. We must look at this issue in two. It is not terrible to decline. We have to wait for opportunities.
Reporter: Do you think there is any difference in the situation of the home industry in first-tier cities and second-tier cities?
Yin Yuxin: First-tier cities are relatively more affected by policies, which is inevitable. The strength of the implementation of the first-tier city government and the affirmation of the big, plus most of the real estate business headquarters in the first-tier cities, the implementation is relatively strict, for the first-tier cities home stores will certainly be affected. Relatively speaking, the conductivity of second-tier cities will be slower, this is inevitable. The rate of decline in second-tier cities should be the same, and the rate of decline in the home industry is not as strong as that in second-tier cities.
Reporter: Under the circumstance of the downturn in the whole industry, what kind of situation is there in the Oriental Home?
Yin Yuxin: In the first quarter of this year, the performance of the Oriental Home, especially the Yuquanying Head Office, was almost the same in the first quarter, and it was neither up nor down. In the second quarter, there was a small peak in May and June, and the sales of the entire store in June were higher than the entire May. This time may also be affected by the plate. After all, we have Daxing plate, Fangshan Changyang plate and Gu'an in the southwest, and Fengtai's local contribution rate is very high. It performed better in June. In July and August, the performance was more outstanding, and it was better than June. This is also an uncharacteristic thing. If you simply take the five-seven-seven-seven month, it is better in July than in June, and June is better than May. This is the context of the entire Yuquan camp.
Steady and steady to see the new model with an inclusive attitude
Reporter: The Internet is developing very fast now, and e-commerce is also very hot. Many home stores have begun to get involved in this field. What do you think of this phenomenon?
Yin Yuxin: I am more in favor of this way. If any thing develops to a certain stage, there must be new means and strategies to promote the development of this industry. I don't reject new things. If others do well, we may also carry out, but we will first look at the market's reflection.
Reporter: The reason why the market is relatively cold this year, many stores have some new models, such as the direct sales model of Ouhua Shangmei, the model of Xiangjiang Global Home CBD, why do you think there is such a new model? What do you think of this new model?
Yin Yuxin: There must be strong competition in the development of the industry from scratch to intensive development. Under the competition, there are many forms of business and various forms of management. I look at these new models with an inclusive mindset. Each company has its own development goals and directions. We will continue to follow the existing path and steadily. But I don't object to the so-called new model. We must learn and learn from good things!
Doing a good job is the most long-term plan for Oriental Homes
Reporter: Please tell us about the planning of the Oriental Home, the recent or long-term planning.
Yin Yuxin: Planning can't talk about it. To be a company is to make the company develop stably and stably. You can stabilize your long-term development and explain your basic skills. At the same time, it has strong adsorption capacity. The first is to attract the majority of buyers, second. To have a high exhibitor, there is no such thing as a development. We must do a good job to win the favor of all consumers. After all, we are doing services. This service covers more, and the management must be more popular and more pro-people, including sales must be straightforward. Straightforward, we are resolutely opposed to some behaviors in the industry that both deceive consumers and fool businesses. We want to put our consumers in the real position of God, even if we don't buy now is our future God, we look at this issue. To say that we have a long-term plan, this is our plan, do a good job, always work hard, and stabilize the market to stabilize everything.
Reporter: Thank you!
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