Chinese furniture forces marched into Milan to showcase original designs. On April 17th, the Milan International Furniture Fair and Milan Design Week , which are known as the “Olympic†of the global furniture decoration industry, will be opened in the design capital.
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Different from the previous viewers who watched the trend and captured the wind, the Chinese furniture industry debuted as an exhibitor. The 80 chairs of more than 50 Chinese designers will sit down and gather at the 'China Contemporary Seat Design Exhibition'. Debut.
This is the first time in the 51-year history of the Milan International Furniture Fair. Chinese furniture companies have attacked the show for the first time. At that time, the Chongqing Morning News reporter will record this crucial moment on the spot.
The cutting edge of furniture in Milan
Known as one of the world's three major furniture exhibitions, Milan International Furniture Fair, since its inception in 1961, has formed Milan International Furniture Fair, Milan International Kitchenware Fair, International Bathroom Furniture Fair, Milan International Lighting Fair, Milan International Furniture Semi-finished Products and Accessories Exhibition. Series exhibitions such as the Satellite Salon Exhibition. With the perfection of this truly "exhibition system", Italy has been the world's largest exporter of furniture and decorative products for many years. Last year, the audience reached 329,563, with 5,791 media reporters from all over the world.
The slogan of the 2012 Milan Furniture Fair is: “What else is there besides Milan?†It is worth mentioning that 2012, as an even-numbered year, has a cutting-edge international kitchen and bathroom show that will once again lead the way in global design. Integrate technology and innovation.
Chinese designers "sit down" in Milan
Different from previous exhibitions, this year, Chinese furniture companies will make their debut as exhibitors.
From April 17th to 22nd, in the 'China Contemporary Seat Design Exhibition', there will be more than 50 Chinese designers' 80 chairs in the Milan Design Week Outreach area in the Tortona area of ​​Ansa The Erdo Center debuted. The exhibition was organized by the Beijing International Design Week Organizing Committee and Red Star Macalline. The famous designer Zhu Xiaojie was the curator. Qumei, the Federation, Ronglin Shijia, Dickson and other Chinese furniture brands respectively A number of works were exhibited.
Sun Qun, deputy director of the Beijing International Design Week Preparation Office, told reporters: This is the highest-profile and largest exchange activity between the Chinese and Italian design circles in recent years, and a collective appearance of Chinese contemporary design on the international stage. The reason why I chose to sit on this theme is because it is closely related to home life. Besides sleeping, eating, entertainment, friends, work... almost all behaviors are related to "sitting", thinking about "sitting" It is an eternal theme of world furniture design.
The transformation of Chinese furniture
Change the impression of low cost of Chinese furniture, lack of original design power, and low added value. From design and business, exchange and cooperate with the world's top exhibitions; use "sit down" to show the inheritance and understanding of oriental culture. This is also the opportunity for Chinese furniture to achieve the goal and grasp of the Milan Design Week.
“We finally had the opportunity to appear on the stand in Milan with our original design.†Kirin, the president of Ronglin Shijia, was very impressed with the exhibition.
Hao Zhengwei, a spokesperson for the Federal Furniture Group, said: "Going into Milan is a great opportunity to showcase the original design strength of Chinese furniture."
The person in charge of Qumei Furniture told the reporter: “The Milan Furniture Fair in Italy attracts people from all over the world every year. There, you can take out your best design and buy and sell, and turn Chinese manufacturing into Chinese design, China. create."
The R&D team of more than 10 people from Chongqing Brothers will also leave for Milan this weekend. Its general manager Tang Weisheng said: “The home has long been sublimated into a culture. Chinese furniture is exhibiting for the first time in Milan, indicating that culture can be exported. Chinese home is expected to be in the world. The popularity is within the scope."
In addition, the exhibition team of the Woodland mattress not only hopes to touch the popular trend of today's home in Milan, but also explore how the brand itself goes abroad.
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