The old-for-new policy that has been implemented in the home appliance industry for many years will be extended to the furniture industry. Recently, Beijing’s July 1st news, which is expected to officially introduce the furniture replacement policy, has once again become the focus of the furniture industry. The Ministry of Commerce said that it will actively support local pilots of furniture trade-in. For example, the pilot effect is obvious and can be promoted nationwide. How does the Huizhou furniture market react to the upcoming launch of this new deal?
Phenomenon: multiple stores have tested water for trade-in
Industry traders have long been ahead of the policy. Before the furniture trade-in policy was not officially introduced, the city had tried many old-fashioned furniture stores at the end of last year.
On November 19 last year, Huatai Shunde Furniture Wholesale Plaza held this event when it was re-opened. Consumers who change furniture can participate in the “trade-in†activity as long as they shop in Huatai Shunde, while disposing of old furniture. To obtain the recycling subsidy given by the mall, the maximum subsidy is 400 yuan. On the opening day, more than 10 people received subsidies for “trade-inâ€.
Jane Eyre has also held an old-for-new event. During the event, consumers can purchase a designated brand or a designated style sofa and mattress to participate in the “old-for-new†business, and the merchant can give a subsidy of 1,000 yuan.
Consumer: It is a good deal to replace the furniture with the old ones.
In the furniture industry, the first to implement the old-for-new is Beijing's home, but it also faces the problem of recycling old furniture that is piled up in the mountains without good disposal methods. The old-for-new solution solves the practical problems of consumers, and the series of environmental protection problems brought about by the recycling of old furniture is obviously not a thing that the store can bear.
Despite this, this does not stop consumers from expecting a trade-in policy. What should I do with the so-called old furniture when the sofa at home is broken and the glass coffee table has cracks? At present, most of the old furniture in the public's homes is handled by discarding, selling to the second-hand furniture market or giving away relatives. In addition, many people in the family still have some years of use and are not too long to complete the "age". Old furniture.
Ms. Chen, who lives in Jiangbei, stayed in the new house for less than 5 years: “The son always uses the sofa as a trampoline, and some places have cracked.†She wants to change a new sofa at home, but she is late because she doesn’t know how to dispose of the old sofa. Late, there is no action. She believes that it is too uneconomical to lose the old sofa and sell it to the second-hand market. It is very hopeful that some merchants can trade in the old ones, which not only solves the problem of the old sofa, but also exchanges certain subsidies.
Problem: The recycling process is not mature
In fact, this move is indeed loved by consumers. "In any case, it is scrapped. It can be used for waste. Why not?" Mr. Chen, who has been looking forward to having the right opportunity to handle several pieces of old furniture at home, is very Representative. However, for manufacturers, trade-in is a “heavy burden†and has not become a “popular†marketing method in the home industry.
Yang Xiaobo, the head of Shengjia Home Marketing Center, believes that the old-for-new replacement of furniture and the old-fashioned trade in the home appliance industry are very different. The reuse rate of old furniture is low, especially the chances of reuse of some old furniture with high wear and tear are even smaller. After all, the current trade-offs in furniture stores are mostly a way of making profits and promotions.
The person in charge of the furniture store also said that the implementation of the trade-in policy will cause some manufacturers to fall into a dilemma, on the one hand, the needs of customers, and on the other hand, the reuse of old furniture with low value. How to deal with old furniture will become a big problem for manufacturers. Most of the used furniture has no value of secondary use after dismantling, which is a test for the cost of the enterprise.
The problem of the way out of old furniture is an inevitable problem facing the trade-in of furniture. This is the problem of the "old-for-new" of furniture. The recycling of furniture must involve three major problems of logistics, inventory and disposal. Some people in the industry believe that in the face of the upcoming trade-in policy, whether it is capable of establishing a furniture recycling processing center and effectively classifying and decomposing recycled furniture will be an important threshold for enterprises to participate in the trade-in.
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