What are the characteristics of the wardrobe market trend in the second half of this year? Industry experts have predicted the consumption trend of the wardrobe market.
The characteristics of the wardrobe market trend in the second half of the year will be presented
Comprehensive price/performance ratio is the focus
In the face of increasing consumer demand for product cost performance, companies began to consider the perfect combination of price, service and quality. This series of measures is essential for enterprises to reduce costs, reasonably price, innovate products, pay attention to details, and improve services. After all, no matter how the objective environment and consumer psychology change, the cultivation of internal strength and accumulation of thin hair is always the "two ways" for enterprises to win.
Increasing individual needs
As the 80s gradually became the main force of home improvement, their consumer psychology also became an important factor affecting the consumption trend of the entire market. The 80s is a generation that pursues a personalized life. In the face of decoration, the mix and match style, fashion style, and alternative decoration are all indispensable. This large increase in market capacity reflects the needs of consumers from the side, so in the wardrobe market in 2011, personalized demand must be one of the indispensable keywords.
Brand awareness is getting stronger
With the continuous improvement of people's living standards, the factors that consumers in the wardrobe market consider when purchasing wardrobe products are not only limited to price and quality, but also more value added by product brands. In other words, the brand awareness of consumers is increasing day by day. A piece of furniture and a bathtub are not only a daily necessities, but also a manifestation of one's life taste and connotation. Faced with the growing awareness of consumer brands, branding has become a magic weapon for all wardrobe companies to attract more passengers.
Green environmental protection will become the main theme
In recent years, environmental protection has always been one of the hot topics in the field of decoration. In the second half of this year, the word will still be a major protagonist in the wardrobe market. It is understood that consumers in the wardrobe market are now demanding more environmental protection when purchasing products: not only will they know the formaldehyde content of the products in detail, but they will also give priority to those products that are certified by the ten rings. “Healthy Living†is the eternal theme of the consumer trend in the wardrobe market. With the continuous improvement of people's consumption level, for those products with high environmental protection coefficient, everyone not only has the willingness to purchase, but also has the economic strength to purchase.
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