Packaging predictions for 2022

A New Year often brings fresh opportunities, and for the Network Packaging team, it's a time to reflect on what lies ahead in the world of packaging for 2022. With so much happening in the industry, what can we expect to see? Looking back at 2021, it was another challenging year filled with disruptions. Prices increased frequently, and supply chains struggled to keep up, leading to extended lead times. These conditions might continue into 2022 until manufacturing catches up. One major highlight from last year was the growing emphasis on sustainability. Our parent company’s sixth annual unboxing survey revealed that sustainable packaging is now a priority for both businesses and consumers. Nearly 20% of respondents indicated they’d stop shopping with retailers not using eco-friendly packaging materials. The year also saw significant global events like COP26 and the Environmental Packaging Summit, which underscored the urgency of reducing carbon footprints and adopting sustainable practices. With these developments in mind, here are some predictions for packaging trends in 2022: 1. **Businesses Taking Stronger Action on Sustainability**: Climate change remains a pressing issue, and packaging plays a key role in addressing it. Starting April 2022, the UK will enforce the Climate-related Financial Disclosures (TCFD), requiring over 1,300 businesses to disclose their efforts to combat climate change. This move aims to eliminate greenwashing and push companies toward aligning their strategies with the UK’s net-zero goals. Expect businesses to take concrete steps, such as evaluating the carbon footprint of their packaging, reviewing material sustainability, promoting clear recycling instructions, and investing in reusable packaging to foster a circular economy. 2. **Increased Adoption of Recycled Content Packaging**: Another trend we foresee is a surge in packaging made from higher recycled content. The introduction of the UK Plastic Packaging Tax will likely drive manufacturers and brands to launch more products using recycled plastics. Additionally, many businesses may completely shift away from plastic, opting instead for paper-based alternatives like gummed paper tape. 3. **Blending Physical and Digital Customer Experiences**: Connected packaging is set to revolutionize the way brands interact with customers. By integrating QR codes, barcodes, or other scannable elements into packaging, businesses can bridge the gap between physical and digital experiences. For example, scanning a code could direct customers to a webpage, offer personalized content, or even enable augmented reality events. This approach not only enhances the unboxing experience but also strengthens brand identity while minimizing environmental impact. As we navigate these changes, it's clear that packaging is evolving beyond just functionality—it’s becoming a strategic tool for engaging customers and contributing to a greener future. What do you think will shape the future of packaging in 2022? If you're looking to refine your packaging strategy this year, consider reaching out to our team for guidance. Fill out our contact form or send us an email—we'd love to assist! --- *Note: This piece reflects ongoing discussions within the packaging industry and personal insights gathered from various sources.*

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