Packaging predictions for 2022

A New Year brings fresh opportunities, and the Network Packaging team is already diving into what lies ahead in 2022. With so much happening in the packaging world, what can we anticipate in terms of trends this year? Reflecting on 2021, it was another challenging year for the packaging industry. Prices soared, and delivery times stretched, suggesting these might become the new normal until production catches up. Our parent company's sixth annual unboxing survey revealed just how vital sustainable packaging has become to both businesses and consumers. Nearly 20% of participants said they'd stop shopping with retailers not using eco-friendly packaging. Meanwhile, global events like COP26 and the Environmental Packaging Summit emphasized the urgency of reducing carbon footprints, further cementing sustainability as a key focus. As we look ahead, here are some packaging predictions for 2022: 1. **Environmental Action Gains Momentum**: The fight against climate change is intensifying, and packaging plays a pivotal role. Starting in April 2022, the UK will enforce Climate-related Financial Disclosures (TCFD), requiring over 1,300 businesses to disclose their efforts to combat climate change. This move aims to combat greenwashing while encouraging alignment with the UK’s net-zero goals. Consequently, businesses will likely take tangible steps toward sustainability by: - Assessing the full lifecycle carbon impact of their packaging. - Evaluating the recyclability of their materials. - Providing clear recycling instructions and labels. - Exploring reusable packaging solutions to foster a circular economy. 2. **Recycled Content Goes Mainstream**: Expect a surge in packaging made from high recycled content. The UK Plastic Packaging Tax is set to drive innovation, leading to more eco-friendly plastic products. Many companies may even phase out traditional plastics altogether, opting instead for sustainable alternatives like paper-based packaging, including gummed paper tape. 3. **Blending Physical and Digital Customer Experiences**: Connected packaging is emerging as a powerful marketing tool, bridging the gap between the physical and digital realms. By incorporating QR codes, barcodes, or scannable images, brands can link customers to engaging digital content. For instance, scanning a code could open a webpage, or even trigger an immersive augmented reality experience. This not only enriches the unboxing moment but also strengthens brand loyalty while staying environmentally friendly. What do you think about these trends? If your business needs support navigating packaging challenges this year, consider booking a consultation with our team. Reach out via our contact form or send us an email. --- As always, the packaging landscape evolves rapidly, and staying informed is essential. Let us know what you think about these trends—are there other shifts you're watching closely?

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