Shenzhen Newspaper Group introduces variable digital printing technology

Want a girlfriend who has a birthday tomorrow to make newspaper headlines? Now, through the variable digital printing technology of Shenzhen Newspaper Group Printing Co., Ltd., each newspaper can be partially different, in other words, let the reader get a "private order" "The newspaper has no technical problems at all. During the May Day of this year, Shenzhen Newspaper Group Printing Co., Ltd., one of the largest and most modern enterprises in the domestic print media printing industry and the first to introduce embedded variable digital printing technology in the Asian market, was awarded "Shenzhen May Day" "Certificate of Labor".

It is reported that Shenzhen Newspaper Group Co., Ltd. was the first to introduce embedded variable digital printing technology in the Asian market in 2012, and it has been successfully applied in Shenzhen local newspapers such as Shenzhen Evening News and Jing Bao. On July 1, 2013, the company was approved by the Shenzhen Municipal Development and Reform Commission to establish the "Shenzhen Print Media Variable Content Design, Production and Printing Engineering Laboratory", which is the country's first newspaper variable printing technology research and development application unit. The main research direction of the laboratory is to deeply explore the embedded fusion technology of traditional high-speed rotary printing equipment and digital printing equipment, realize the integration of digital printing system and traditional high-speed rotary offset printing equipment, and take the lead in establishing a digital workflow in the whole industry.

Ji Shulong, director of the Shenzhen New Technology Group Media New Technology R & D Center, introduced that the digital nozzle part of this technology was imported from the US Kodak Company. The R & D center has independent intellectual property rights for related mechanical and electrical equipment and control systems. At present, this technology has attracted the attention of Shenzhen Science and Technology Innovation Commission.

It is understood that in recent years, the company has been rated as one of the top 100 printing companies in China, one of the top 100 printing companies in Guangdong Province, one of the top 100 cultural and creative industries in Shenzhen, and a star printing company in Shenzhen. The products have been rated as "quality newspapers" in the quality evaluation of the National Newspaper Association for 14 consecutive years. In 2012, it was recognized by the State Administration of Press and Publication as the first batch of "National Printing Demonstration Enterprises" (the only newspaper company in Guangdong Province), and won two awards of "Green Enterprise" and "Green Print" in the "Green Printing in China" activity . It is a demonstration project unit for the integration of informatization and industrialization in Guangdong Province. A number of scientific and technological achievements have won the national "Wangxuan News Technology Award" and the Shenzhen Science and Technology Progress Award.

At present, Shenzhen Press Group Printing Company has achieved operating income of more than 300 million yuan for many consecutive years, and profits and taxes have been steadily increasing. At present, its newspaper printing business accounts for more than 90% of the Shenzhen newspaper printing market, is in an absolute industry leading position, and has obvious industry competitive advantages.

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