Since 2011, there have been media reports, such as Midea, Haier, Vanke and other companies have tested the water industry across industries . In addition, home appliances brands such as Kangbao, Wanjiale, Shuaikang, and Rongshida have also entered the home market in different forms. In the fierce competition, the home furnishing industry still has a blank market that can be opened up. It can attract many brands to switch to the home industry across industries. Through interviews with reporters, it is learned that in the home furnishing industry, the brand advantage is not obvious, especially the furniture industry, the brand. The advantage is still blank.
Many home appliance industries have also seen such development space and have taken action. However, the home appliance giant test the water home industry, how is the consumer's acceptance? Hualong network two rivers forum called "Mountain of the Mountain" netizens recently published a book called "Haier, the United States and other home appliances industry into the home industry, everyone can Accepted? The post caused a strong concern.
In April 2011, there were reports that: "The United States will enter the whole bathroom and wardrobe, bookcases, shoe cabinets and other interior products in 2012, and it is expected that the sales of household products will reach 1.8 billion to 200 million yuan by 2015." What potentials have attracted the United States and formulated such a considerable strategic plan? “The brand advantage of the home furnishing industry presents a rare gap to some extent. There are many brands in the market but it is messy, making it difficult for consumers to choose when purchasing.†Special Assistant Director Pan Wenfang said that the influence of the brand in the home furnishing industry is not obvious. It is more necessary to join the new force to promote the development of the home furnishing industry. Haier and Midea have achieved good results in the field of home appliances and have a very high brand impact. Force, they are involved in the home industry to show the brand's comprehensive competitiveness. In addition, they have a more complete pre-sales and after-sales system, which is more acceptable to consumers. At the same time, due to the incident of Dafa Vinci's forgery of production, the home business has lost the trust of consumers, which inevitably increases the workload of consumers when purchasing household items, which makes consumers look forward to the strength and brand. Home business appears.
According to relevant information, Haier Kitchen currently has an annual production capacity of 140,000 sets in the Qingdao production base, 800 in the country, and 400,000 sets in the production base of the Siemens family in Guangzhou. These data show that home appliances account for a large part of the market share after entering the home industry across industries. "Other industries cross-industry involved in the home furnishing industry is a very normal phenomenon." Zhang Qiaoli, general manager of Chongqing Qingtian Furniture, said that the current brand advantage of the home furnishing industry needs to be strengthened, and there is still a lot of room for development. In addition, the industry itself needs a process to precipitate, need to have new brands to join, through the continuous shuffling, in order to make the home industry mature.
"The home furnishing industry basically does not have a brand that we have trusted. If they do home, they will try to use their products. After all, their brand is still quite trustworthy. After-sales is more secure..." In "Haier, the United States and other home appliances industry into the home furnishing industry, can everyone accept?" in a post published his own views.
At the same time, the reporters visited several major stores to interview several consumers and learned that at present, consumers' brand awareness of the home furnishing industry is not very high. In the home furnishing industry, in addition to certain brand advantages such as stores and floors, ceramic tiles The advantages of furniture brands, such as cabinets, are not obvious, resulting in a blank situation in the home brand market. Ms. Liu, who is currently buying furniture, said that she has already visited several stores. Because there is no brand that she trusts, she is prepared to make a comprehensive comparison of price, quality and popularity to determine which product to buy. When the reporter asked if it was the same choice when purchasing home appliances, Ms. Liu said frankly that “it is good to go straight to Haier, Midea and other big brands. They have big brands and are guaranteed after sale. I am very relieved.â€
Regarding the brand advantage of the home industry, Zhang Qiaoli, general manager of Chongqing Qingtian Furniture, also said in the interview: "Because of the lack of brand advantage in the home industry, there is still a lot of room for development in the industry. Other industries are involved in the home market. Brand image, occupying market share in the home market."
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