The future of the wallpaper industry is the transformation of the industry

In fact, the wallpaper is not a new thing, it was quite popular as early as the 1990s. With the entry of various international paint brands and the strengthening of environmental awareness, great changes have taken place, coupled with the inaction of wallpaper companies in solving technological problems in technological innovation, which directly caused the market to slide down until the real estate in 2004. Under the craze, it began to heat up gradually.

The wallpaper industry is picking up bright prospects

With the technological innovation and environmental protection concept of the wallpaper industry, there are now a variety of wallpaper types such as pvc plastic wallpaper, pure paper wallpaper, non-woven wallpaper, wood fiber wallpaper, stone wallpaper, etc., so that the wallpaper industry has warmed up and developed. The role of the wave of help. In particular, the Earth Guardian wallpaper, which has received much attention in the market in the past two years, is very popular among consumers. This kind of low-carbon new environmentally friendly material using non-paper products, using environmentally-friendly stone paper is a new type of material between paper and plastic. It is mainly made of calcium carbonate in limestone. It is safe, environmentally friendly, non-toxic and waterproof. The antibacterial, anti-mildew, tear-resistant and many other advantages, the entire production process is described as no need to use water, and will not produce "three wastes", its low-carbon environmental protection concept can be seen.

According to official data, the total amount of wallpaper consumption in China has increased year by year in recent years, with an annual increase of more than 20%. The wallpaper industry is facing huge market opportunities.

Developing the Damocles sword on the head of the right wallpaper industry

Although the wallpaper industry has bright prospects and become one of the emerging industries, according to the international wallpaper organization IGI statistics, China's usage rate stays at a low level of 4%-6%, and most of them are mainly commercial tooling, targeting the home improvement market. Consumption power is still far from being formed. Why is the market promising, but development has deviated from the track, and the wallpaper industry is not doing much?

When the quality of the product no longer becomes a major bottleneck hindering the development of the industry, the price is high and the quality of sales and service is uneven. It becomes the Damocles sword on the head of the national wallpaper industry. If it is not solved, the future of the wallpaper industry is really hard to say. .

The sales service of wallpaper is also one of the shortcomings of development. Individual brands reduce costs by increasing the amount of plasticizers used, cutting corners, etc., and seize the market by volume. This is a “Da Vinci Home” fraud incident that has been closely watched by the home industry. The high price and no The quality of qualified raw materials and finished products is not the same. It is obviously quite difficult to achieve a long-term, sustained and healthy development in the light of the low-carbon and environmentally-friendly health concept and consumption concept of home use that is closely related to life. The sales service of wallpapers should include pre-sales consultation, after-sales construction, post-cleaning and maintenance, maintenance, and even customized product services. The service will make consumers feel more value and also promote the development of wallpaper. .

Where is the future of the wallpaper industry?

The wallpaper is not only related to the national energy conservation and environmental protection, low-carbon economy, but also an important new material for resource-saving and environment-friendly society construction. At the same time, the price and quality and after-sales service are in front of the wallpaper market. Only when these three balance are good can the market be expanded. . However, in the face of the demand of the wallpaper market, from the perspective of the entire industry, in order to seek common development of the industry, not only the joint efforts of brand owners, distributors and the government, but also the majority of brand wallpaper companies need to abide by the industry self-discipline to constantly regulate the wallpaper. market.