Choosing a comfortable piece of furniture for the elderly is something that many young people are willing to do for their parents. However, although major supermarkets can find some new products such as massage chairs and elderly chairs for the elderly, it is difficult for the elderly to sell. A series of furniture, furniture designed for the elderly can be described as impossible.
Initial prospects
Since July 1 this year, the newly revised Law on the Protection of the Rights and Interests of the Elderly has been officially implemented. Among the highlights are the state's emphasis on “effectively promoting the construction of a livable environment for the elderlyâ€. How to make the elderly live more quality has become a topic of domestic concern.
The design of furniture for the elderly is highly valued in developed countries. Canada produces a bed equipped with an automatic massage device for the elderly. When using the bed switch, the massage device will make regular massage on the back and waist of the person. A functional sofa in the United States has the function of assisting, can be tilted, reclining, self-stretching, and help, the elderly can easily stand freely, and can help the elderly to sit comfortably from the standing position.
At the Guangzhou International Furniture Fair held in September this year, similar functions of the "senior chair" were also found. For example, the single-person sofa "elderly chair" specially launched for the elderly market, the biggest feature is that it can be intelligently adjusted, not only the backrest can be adjusted backwards. Can lie down, can also move forward, the specifications are relatively small, electric control, bring convenience to the elderly. Recently, some domestic home furnishing enterprises have developed customized smart coffee tables and dining table series for middle-aged and elderly people.
Market monotony
I have visited a number of large home stores and found that the series of furniture developed for the elderly are still rare. Some young people who send furniture to their elderly parents can only choose in the mass market, from the color, shape and material. The product. The heads of many furniture brands are quite indifferent to the “elderly furnitureâ€, and think that “the requirements for the elderly to buy furniture are not much different from those of young peopleâ€.
In a brand sofa shop, the clerk said, “Whether there is furniture for the elderly?†said: “This set of sofas is not suitable for the elderly and young people. The color is very suitable for the elderly.†In other furniture brands, the color is also "The mistake is taken as the direction of purchasing aged furniture.
The sales staff of most furniture stores only pay attention to the preferences of young consumers, ignoring the needs of the elderly for the market, and the elderly household products can not quickly produce economic benefits, so that today's "furniture designed for the elderly" can not meet begging. According to industry insiders, only in mahogany furniture, the elderly have the opportunity to choose when they choose the furniture that suits them.
Pending development
The author interviewed a number of well-known furniture brand leaders, found that the furniture market has begun to pay attention to the segment of the elderly market, a few brands also launched a product that focuses on the elderly market, but was asked if it is like children's furniture already on the market Like the brand, there is no timetable for major furniture companies to launch furniture brands specifically for the elderly market.
The store manager of a furniture brand in Foshan believes that the price of furniture is not cheap now. A set of solid wood furniture costs tens of thousands of yuan. The elderly are not willing to spend so much money. In contrast, many young parents are reluctant to grieve their children, but they are willing to spend one or two thousand yuan to buy a set of children's furniture for their children.
In fact, many types of products in the furniture store, such as French court style, English pastoral style, American country style and other products, are aimed at young and middle-aged customers. Although American country style furniture, mostly solid wood design, environmentally friendly and durable, but for the elderly in China, the design is too tall and not convenient for the elderly. The French court and the English pastoral style have not been specially designed for the elderly market in terms of furniture specifications and sizes.
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