In general, today's kitchen electricity consumption is an era of diversification and individuality, focusing on basic functions and focusing on high-end experience, a one-click implementation of online shopping and a comparison of performance and price. The same consumer will also see significant differences when choosing different products. For such complexity and diversity, we can't pretend that we can't see such a reality while improving our intelligence, providing intelligence and personalization.
The change in consumer demand is the most fundamental and core driving force for market development. Although at home, this law has been suppressed by a special historical era (planned economy), the special feature of the law is that it cannot be violated. Breaking through the blockade of the planned economy, and through the cultivation of the market economy, especially the equality, openness and transparency brought by the Internet era today, consumers' opinions and consumer opinions are more evident. What we must know is that this is an irreversible era. From the current situation of consumption, diversification and individuality coexist. From the perspective of consumption level, high-end consumption and low-end consumption have both. From the perspective of consumption trends, focusing on experience and paying attention to quality have become the most distinctive features of the Internet era.
You can't pretend that the market is full of high-end consumption.
What is high-end? A market person who has researched home appliances for many years said that the so-called high-end is the use of new technology, good quality and full-featured products. Of course, there is also an extremely important feature that is "selling expensive."
If we use the Internet and age as reference coordinates, we are currently in the era of Internet survivors, Internet immigrants, and Internet aborigines.
Generally speaking, most of the Internet "survivors" lived in the era of planned economic shortages, and have now entered a leap year. At the same time, young and middle-aged people who have experienced the planned economy and have grown up in the market economy are immigrating to the Internet. The younger generation received the baptism of the Internet economy since birth.
Similarly, from the perspective of regional imbalances in economic development and the occupation of social resources, the domestic situation is very different. Although the urban-rural differences are shrinking, the hierarchy still exists. In economically developed cities, there are also people at the top and bottom of the pyramid.
Such a difference leads to the diversification of kitchen electricity consumption.
As far as the kitchen appliance industry is concerned, although we have relished the increase in the proportion of 6,000 yuan or more hoods and the increase in the proportion of 3,000 yuan or more water heaters , we can never ignore the so-called low-end market below the high-end line. . What needs to be known is that according to the statistics of the market third party in June 2015, the hood of more than 4,000 yuan accounts for 10% of the market. Who can turn a blind eye to another 90% of the market?
After years of use, gas stoves , range hoods , microwave ovens and other products that have been widely used in the 1990s have been on the verge of renewal. The focus of home appliance purchases for urban residents has shifted from the living room to the kitchen. For this part of the consumer, the purchase will be based on upgrades.
On the other hand, the new urbanization construction and the “Belt and Road†have provided new opportunities for the kitchen and electric industry to expand in the rural market. According to research by the Academy of Social Sciences, by 2020, China's entire urbanization will reach 60%. Urbanization construction is definitely not just a simple peasant entering the city, but a large number of rural residents to use modern household appliances. At present, the demand for rural household appliances market is showing a trend of increasing growth, especially for kitchen appliances, which is still in the early stage of development. Rural consumers gradually began to buy a microwave, electric oven, hood, etc. just began to spread in rural areas products. What we must recognize is that the rural tyrants are, after all, a few, practical, durable, and satisfying basic functions, which is what these consumers really need. Young consumers are growing into consumer power
As mentioned earlier, this is an era in which Internet remnants, Internet immigrants, and Internet aborigines coexist. The survivors are aging, and the basic purchase of immigrants has gradually been released. After the young 80, 90, or even 00, it has become or will soon become the main force of consumption.
What characteristics do these young consumers have and how do they ask for changes in the suppliers of food and beverage products?
Various researches on the younger generation have been innumerable, and various data are also vast. To sum up, the younger generation is nothing more than advocating personal value, accepting new things, being sensitive to quality of life, paying attention to experience in consumption, emphasizing participation and so on.
In response to kitchen electricity consumption, first of all for young people, products must meet basic functional needs. This is almost nonsense, and it is true for consumers of all ages. However, for the younger generation of consumers who grew up in material and informative, their consumption is rational and extremely picky. For example, the hood stoves may not be used very frequently, but if they are basic functional defects (the smoking effect is not good), they will be abandoned mercilessly.
The younger generation is particularly reluctant to pay for what they like. What you really like, maybe the price will be higher. This generation of young people will no longer be as careful as their parents, "buy, buy, buy" and "see it and buy", it is precisely the consumption of young people. Chic. Sometimes, they will pay for a related product just because of a movie, a favorite TV series. During the double 11 period, the sales of the electric water heater company Weibo launched the Doraemon on the Internet, which just confirmed this truth.
This part of consumption is more focused on the quality of life.
Since childhood, I have been used to the life of my parents. This part of consumers' pursuit of quality of life is beyond the reach of their predecessors. In other words, this part of the consumer is sometimes even "lazy." They don't want to waste time and energy to go to a family to choose and compare the price of a certain product, and tend to do everything with a click of the mouse, and then wait for the courier to come. They don't want to spend time in the kitchen to make a dinner (or not at all) - unless you let them have enough sense of participation or let them have fun.
In fact, our current research and development of kitchen appliances is already in the direction that these consumers are pursuing. Such as the boss's ROKI intelligent smoke machine with recipes, Fangtai's automatic dishwasher introduced this year, Vantage Vantage's magic mirror series with voice dialogue function, the beautiful high-temperature automatic cleaning of the sky series, etc., all improve the product Easy to use and fun to use.
In particular, it is worthy of integration. In recent years, the integration of kitchen appliances, which is in the limelight, has been catering to this consumption trend. Statistics show that although the consumers who buy kitchen appliances separately still occupy the majority, it is undeniable that as consumers' demands for kitchens move from functional to aesthetic, the demand for kitchens is on the rise. In the future, the ratio of the whole set of purchases will be higher and higher.
At present, the proportion of Chinese households in living room furniture and kitchen furniture is 9:1, while the ratio of European and American countries is 5:5. The existence of kitchen-electricity integration has its own significance: First, integrated kitchen appliances can be customized in a variety of styles, providing consumers with the style design they need, while at the same time, the style, color and material can be within a certain range. Selected by the consumer. From this perspective, the consumer has turned from a spectator to a real decision-maker, and the consumer experience will be in line with the current consumer's desire for complete autonomy;
Secondly, the integrated kitchen design can often be divided and laid out according to the consumer's kitchen environment. This is also very popular in the environment where the current housing price is very expensive and the housing area is generally small. Electrical products may save space for consumers than single products. Third, one-stop shopping and installation of integrated kitchen appliances is suitable for current consumers. Most of the consumers at the moment are busy with work, and there is not much time to choose and match various kitchen appliances. The integrated kitchen appliances provide convenience. As long as you choose the style you need according to your own situation, you can have a set of optimal matching products, which not only saves the selection time, but also saves the effort. In addition, in the after-sales problem, since the overall kitchen power is mostly the same brand, one-stop after-sales service can be realized.
In addition, consumers' consumption view of the “whole kitchen†tends to be rational. The smoke stove is replaced with a new kitchen solution such as a steamer oven or a smoke cooker with a dishwasher instead of the original “smoke stove†combination. In terms of brand selection, consumers will also be free to choose and combine among their superior products in their own judgments. According to the survey, most families have a budget of about 20,000 yuan for the purchase of kitchen appliances in the kitchen.
Although online shopping is fierce, it does not occupy the main body.
The double 11 wars were just scattered, and the double 12 battles came again. In terms of purchase methods, online shopping has become a content that every manufacturing industry has to pay attention to in recent years.
However, opening up the shipping records of each company, in addition to several Internet brands, I am afraid that no home appliance company's sales volume is occupied by e-commerce. Taking Fangtai in the double 11 period of 2015 as an example, although the e-commerce platform Fangtai achieved sales of 250 million yuan on the double 11 day, the staged and sudden e-commerce sales cannot represent the whole year. The main force of sales is still the offline channel. Another boss, although the growth of the e-commerce platform is extremely fast, but in its entire sales ratio, it still does not exceed 10%.
According to a survey conducted by market research institutions, consumers have the following characteristics when purchasing kitchen appliances online:
1. Although in the traditional Chinese society, the kitchen is a woman's world, the study found that the number of consumers who buy kitchen appliances is more than that of women, and married men are the mainstays.
2. The age of kitchen grid purchase consumers is mainly concentrated at 18 to 35 years old; the education is mainly college or above; in terms of living conditions, there are more people living with the family.
3, online shopping online consumer online shopping is usually a long time, most consumers online shopping time of more than 3 years.
4, the study found that consumers have been online shopping Taobao's channels are mainly Taobao and Tmall, Taobao has a large advantage. Qualitative research also found that, as a consumer of kitchen appliances, there is a difference in the behavior of the purchase channels between low-star consumers and high-star consumers: low-star consumers will either first or later go offline to see the entity Want to buy the brand and model of the goods, and then come to Taobao to buy; high-star users are direct online shopping.
5, the study found that consumers value the brand of online shopping kitchen appliances, and the so-called brand must have been tried before or have a brand impression, rather than a brand that has not heard of. The main reasons for consumers to pay attention to the brand are that the quality of the products is better and the after-sales service is more secure.
It can be seen that the online shopping behavior of consumers may not necessarily be the “local tyrants†that enterprises love. At the same time, in terms of sales, e-commerce may not be able to occupy the main channel of shipment for a long period of time in the future. Therefore, it must be highly valued and at the same time more rational.
What issues do consumers consider when paying?
The rich and transparent information receiving channels have cultivated consumers' rational and critical purchase options.
When consumers buy kitchen appliances, they are not only paying attention to price factors, but also more about product performance, environmental protection and the overall style of the kitchen. Kitchen appliances frequently have quality check-ups on black lists, consumers have gas leaks in their homes, smells in disinfection cabinets , water heaters and other safety hazards, so kitchen safety has become the most worrying issue for consumers when purchasing kitchen appliances.
According to the survey results, 51.5% of netizens are most concerned about the quality of products when purchasing kitchen appliances. 17.4% of netizens value the brand factor when purchasing kitchen appliances. It seems that consumers should pay for kitchen appliances, the quality must be good first, but also the brand. In addition, the functions, prices, after-sales service, and design of kitchen appliances are also factors that consumers will consider when purchasing kitchen appliances.
It is understood that the general kitchen appliances in ordinary households include hoods , gas stoves , water heaters, microwave ovens , rice cookers , and induction cookers . 86.6% of netizens have budgets for purchasing these kitchen appliances within 10,000 yuan, and 13.4% of netizens have budgets of over 10,000 yuan. According to Jingdong current offer the lowest point of view, a smoke hood stove package price of 4000 yuan, 1000 yuan water heaters, microwave ovens around 400 yuan, the total price gas stove hood + + + water heater + electric cooker + microwave cooker At around 6,000 yuan, it is true that the budget is 5,000-100,000 yuan. You can buy the electrical appliances necessary for kitchen life. Of course, this does not include kitchen appliances such as dishwashers, water purifiers, and garbage processors.
In general, today's kitchen electricity consumption is an era of diversification and individuality, focusing on basic functions and focusing on high-end experience, a one-click implementation of online shopping and a comparison of performance and price. The same consumer will also see significant differences when choosing different products. For such complexity and diversity, we can't pretend that we can't see such a reality while improving our intelligence, providing intelligence and personalization.
Elevator Traction Motor
This series of gearless traction machines has unique small and long design. The traction sheaves are cantilever-mounted. Unique design allows easy installation and removal of traction sheaves.
The stator core is unique laminated core design without a seat, so the machine weight and cost are reduced.
The traction machine has shaft brake with spline fit. So the machine is exquisite, compact and small, and has better performance. This type of traction machines can fully meet small machine room and non machine room elevators and effectively save the space.
Accessories made by well-known international manufacturers and imported sealed bearings are used in the traction machine, which avoids grease change and maintenance, so perfect quality is ensured.
Gearless Elevator Motor
Elevator Traction Motor, Elevator Motor, Traction Electric Motor, Gearless Elevator Motor
Ningbo Xinda Elevator Traction Technology Co., Ltd. , https://www.xinda-elevator.com