Baselworld's Halls 2 and 3 are jewelry pavilions, many of which are well-known brands. Much like the European and American women's pearl jewelry, this year presents more face style and appearance. In Hall 2, the jewelry made from alien pearl breaks the traditional, mellow, gentle perception of pearls in the hearts of many people, making it more personal and young. Another obvious trend is this year, color gems, especially red and blue sapphires, opal is widely used, a variety of cutting methods of large particles of colored gemstones with full color and rare uniqueness, much for the lead diamond momentum. And watch different, a lot of high-quality jewelry clear code, you can sell on the scene. MIKIMOTO, Japan's top pearl brand in Hall 2, this year introduced 7 pieces of high-quality jewelery for sale, and sold a set on the first day of its opening. And before the global flagship store opened in Milan and announced this year, large-scale entry into the Chinese market, Italian jewelry brand DAMIANI suddenly sought after by the Chinese media, which is located in the Hall 3 Hall has been repeatedly blocked situation. The brand's high-level jewelry, with unique design and bold colors, so that everyone praise, can not help but appreciate the trial wear. Industry trends Brand history is the biggest selling point For a brand, its creation time is not only a number, but also a symbol of tradition and spirit. On March 9, Longines held a 180-year historical retrospective exhibition in Hall 1 of the Hall of Fame. Through some precious materials and antique watches, Longines displayed Longines' adherence to its own watchmaking tradition and innovation. When answering a reporter's question, "What is the win in the Chinese market with a large number of watch brands ?," Hamilton CEOSylvain Dolla responds confidently: "Based on our history of Hamilton and the distinctive brand culture " Reporters at the Swatch Group's exhibition hall coincidence led orders came Hengdeli Group Co., Ltd. Vice President Liu Shiguo said: affected by the European debt, people are very expensive to buy expensive watch will have hesitation, this year's hot market Definitely those who have a distinctive personality, clear positioning, cost-effective and historic sense of the brand. In addition, the Swatch Group's brand CK watches, in particular, invited Taiwan star Ariel Lin to help out, Ariel wearing CK new jewelry and watches appear, it triggered crowd turmoil and onlookers, but also to the audience the brand young fashion qualities Have a more intuitive understanding.