China International Clothing & Accessories Fair on March 15, 2017 a grand opening, when ushered in a large number of exhibitors and major sites, media, professional visitors, the exhibition of natural products ultimately stand out of the brand, the following with Xiao Bian To recognize and understand tide bag this brand it. Tide bag China famous original handmade handbag brand, domestic professional handmade knit cotton design manufacturers, natural pure style, the perfect blend of tranquility and tranquility of the city's hustle and bustle, is the representative of individual freedom, the following will take you to know Tide Dai bags, let Chai Dai, general manager Ms. Wang Juan to answer for us. Reporter: Wang Hello! Please give a brief introduction of your own brand? General Manager Wang: During the tide Dai, I felt that the concept of niche brand, the package is a color effect, and Chinese culture and history they are enough for you to dig, and then make these national characteristics in the package But tide Dai is not a national wind, but a cultural show, like how Chinese ink painting can be displayed on the package, tide bag is to give the bag a little culture, tide Dai also pay more attention to hand, Woven, crocheted to do the package is also my childhood favorite craft, like a small we wear sweaters are very beautiful, but now things are mechanized, those little sweaters can only be memories, that I It! I hope these processes can be reflected in the package, through tide bag handbags, handicrafts to reflect the fine Chinese culture. Reporter: What are the highlights of our tide Dai products, what are the recommended places in the design and materials? Wang: The highlight of tide Dai we have to say is the environmental protection, and now everyone advocates environmental protection, environmental protection is naturally from the side, tide to environmental protection, cotton-based crocheting, the hardware is very small, in a Handbags are available on hand bags all the manual interpretation, and even the handbag part of the bag is to use bamboo instead. Reporter: In the past two years, many brands and enterprises are making innovations and changes. This year's CHIC2017 Spring Show takes the theme of "innovation" as the main theme and shows many innovative highlights and products. How do you think about innovation? Your company in technology, only, design, channels, what are the highlights of innovation? Wang: Design comes from life, I do not want to tidal into a commercial brand, just want to follow the heart, can show what they want, but also hope tide Dai can be more Chinese cultural heritage, People love, but also to go out, so that everyone in China still remember a handbag is very content. Tide Dai in the design of innovation is derived from life, some of the natural landscape of life are tide bag innovative highlights, such as the storm of nature, a variety of colors outlined, sunset, fireworks, stars and so on, can be a A presentation, a sense of fashion derived from life, an inheritance of the old craftsmanship, rather than blindly to imitate others, China is actually a lot of things worth learning, to develop, to show is also worth our pursuit. Reporter: In the past two years, fashion circles have become more and more popular in cross-border fashion circles. There are also more and more cases of cooperation between luggage and apparel brands . How do you look at this situation, do you also look for a suitable apparel brand or brand collection shop for cooperation, To create fashion cross it? Wang: Yes, we are responsible for the design. The exhibitions on display are all our own, and some apparel brands design elements according to their brand style. We are responsible for making changes to them. For the cross-border alliance of bags and apparel, we have very early. Reporter: Our business exhibitors CHIC2017 Spring Show, what kind of business effect hope to achieve it? Wang Wang: I hope more people can understand Chai Dai, not stereotyped because Chai Dai is good enough, but also hope that more and more people know to recognize it, and then spread it! Reporter: The interview is here, thank you for sharing Wang, Chao hope to go abroad, so that more people know.