China's mink fur garment industry plays a decisive role in the world fur garments market. However, due to the low quality of domestic mink fur and the scattered industrial structure, many mills importers choose to import mink, which is a guarantee of quality but to a certain extent Business profit margins narrowed, affecting the development of enterprises, in today's world economic environment, a number of small Qiu service enterprises more embarrassed day. Therefore, how to improve the overall competitiveness of China's mink skin apparel industry is something people in the industry should consider. Use fur culture to lead the consumer trend It is a well-known fact that the longing for and pursuit of the good things are the nature of mankind and are embodied in all aspects of human life. In the consumer demand, people's aesthetic needs of the consumer, the pursuit is also a lasting, ubiquitous psychological needs. No society's consumption does not carry the imprint of the times. People's consumption needs always reflect the characteristics of the times consciously or unconsciously. As a fashion consumer goods, fur, has always been a representative of luxury and dignity, so its consumer demand points to the spiritual level, people buy fur is to meet the needs of psychological and spiritual activities. Compared with the material consumption needs, this is a higher level of demand. What kind of consumer culture will have what kind of consumer attitudes, the unique cultural connotation of fur products, people are the direct motivation for consumer demand. The consumption of modern society is a kind of psychological consumption and service consumption. To be exact, it is a kind of cultural consumption. In addition to the practicality of commodities, people pay more attention to its external influence. In the era of development, the social structure is changing, people's consumption philosophy and the pursuit of life have undergone profound changes, how to use a new fur culture to guide the trend of consumption, fur products to give a particular cultural significance and social symbol, making the purchase , The consumers who have the fur products get some kind of psychological satisfaction, how to distinguish the high-class, the ordinary, the luxury and the general public in the consumer behavior of the social symbolic demand for fur clothing, and to meet the symbolic needs of different consumers in the same class for fur society Psychological requirements. Is placed in front of all fur companies a serious issue. "Tsinghua Academy of Fine Arts - Copenhagen fur lab" to create, the fur competition rose to the understanding of the fur culture level, which can not but let domestic enterprises feel tremendous pressure. Therefore, China's fur enterprises should speed up the construction of fur culture and the cultivation of professionals. Promote industrial development with professional market China is not lack of professional mink fur clothes market, started in October 2007 Yuyao China Fur City is currently the largest professional mink fur clothing market. Its construction and operation to Langxia this town has more than 30 years history of fur production has brought tremendous business opportunities and vitality, sales of fur garments in the last year, Langxia fur clothes processing enterprises have all earned a bowl. Recently there are still many merchants come to Merchants Center to ask the shops. At present, the added value of China's fur production is low, coupled with the increasingly obstructed exports. The increasing emphasis on domestic demand by processing export enterprises has provided a golden opportunity for the development of Fur City in China. Yuyao Langxia is the largest mink clothing processing capacity in China, the most productive areas of history, Langxia street as the center of the region there are fur apparel companies and related supporting more than 300 enterprises, employing more than 5,000 people. Every year a quarter of the country's mink skin is processed and produced here. In recent years, well-known enterprises and trade associations in the fur industry all over the world have come to visit Yuyao and asked for strategic cooperation with Yuyao-related enterprises. Now, well-known fur companies from Germany, France, Finland and other countries in China and Hong Kong and Taiwan have set up offices in Yuyao, or have shifted their production bases. The imported nitrocellulose enterprises from Hong Kong have now started production. The completion of China Fur City not only solved the problem of local mink clothing takeout, but also made it possible for both parties to grasp the initiative of development in their own hands. It also enabled the mink industry in Yuyao and Zhejiang to have a qualitative flight over the pattern , Thus attracting more funds and processing enterprises to join. Grasp the trend of development segments consumer groups World Luxury Association data show that in 2007 China's luxury market reached 80 billion yuan, accounting for 18% of the global market share. In recent years, many luxury goods companies in the world have realized the great potential of the Chinese market. In addition to Beijing, Shanghai and other major cities, many luxury enterprises are still in second and third tier cities to increase investment, opening stores. These measures not only make luxury brands recognized by more and more domestic consumers, but also stimulate the development of the luxury consumer market. In addition to the people's spending power, business development efforts to increase, there are important consumer behavior level . The expansion of the wealthy class, the narrowing of the gap between rich and poor, making mink clothing tend to the public. Mink clothing industry must pay attention to this phenomenon. Behind this phenomenon may be buried tremendous potential for mink product demand, mink consumption in China is at a crossroads, one has many potential consumer groups waiting for development, requires a lot of ordinary mink clothing; Second, China's top consumer To expand personality to be respected. Finally, we should say that the Chinese fur economy must have positive interactions with consumers and closely follow the development trend of the times, taking into account the level of consumption of civilians. Luxury, noble, fashion is the fur of the new period of development requirements, in this regard, mink products do my part. Unique unique advantages of China Fur City is now actively studying and developing suitable for China's mink skin apparel products business development model will be piloted in the region high-quality mink clothing promotion activities to speed up the formation of China's mink clothing brand of the process jobs.