This is not only an era of global competition, but also an era of building cooperative partnerships. We can see from the fact that many foreign multinational corporations have set up processing bases in China but still purchase the products of the original packaging suppliers. , The user chooses the supplier to exclude the price factor, what is more fancy is the partnership that has formed on the service. As a result, foreign packaging companies that serve large foreign customers have also accelerated their progress in setting up operations in China. What should China's packaging companies realize when they feel the crisis? Where are the opportunities for development?
Actively improving the content of customer service, increasing the mutual support relationship with customers, and changing passive services to active services will become the mainstream trend of the development of the packaging industry in the future. Standards will further catalyze the development of this trend. Packaging companies who can best understand the meaning of industrial standards, learn to master industrial standards, and grasp the opportunities provided by industry standards, will be able to win the initiative and gain competitive advantage in the market.
When customers gathered in Beijing and Tianjin, on March 29th, 2002, the Transport Packaging Technology Seminar was held in Tianjin Ocean Hotel. Most of the participants came from well-known domestic and foreign enterprises like GE, Motorola, Midea, Shenzhen Huawei, Qingdao Haier, etc. , director of the National Packaging Product Quality Supervision and Inspection Center Li Hua made a keynote speech on the international packaging standards, methods of packaging testing, and problems encountered in the actual transportation of the company's products, and expressed that it would provide strong support for the protection of corporate products. Delegates at the meeting affirmed the relevance, timeliness and practicality of the meeting.
On April 7, a seminar on relevant issues in the implementation of the National Standard for Packaging, Storage, Transportation and Logos (GB191-2000), organized by the China Standardization Association, was held in Beijing. More than 40 representatives of well-known domestic and foreign companies from Dell, Panasonic, Procter & Gamble, Hewlett-Packard, Nippon Paint, Shanghai Ricoh, Tianjin Samsung, Haier Group, Dongfeng Motor, Lukang Pharmaceutical and Xinfei Electric attended the seminar. The compulsory national standards for GB191-2000 "Package, Storage, Transportation and Iconographic Signs" were approved by the General Administration of Quality Supervision, Inspection and Quarantine on December 1, 2000.
The two closely-arranged meetings attracted a large number of Chinese heavyweight packaging buyers. Why? In order to obtain the product circulation "real classics" - packaging standards.
Standards are the basis for professional collaboration and socialized production. They are an important way to increase efficiency and optimize the allocation of resources. They are also an objective basis for safeguarding the legitimate rights and interests of producers and consumers. It is precisely because of the breadth, depth, and binding power of the standards in the application that the development and implementation of the standards show important practical significance. Specifically, when companies implement packaging standards, they must choose suppliers of packaging products accordingly, or use them to evaluate the performance of packaging. The state must check whether the company can produce qualified products based on this when conducting random inspections. Users should also use this as the basis for inspection.
The trend of implementation of standards With the increasing standardization of China's market economy and China’s successful accession to the WTO, the requirements of various industry standards and regulations are becoming more and more urgent. These make the importance of industrial standards increasingly prominent, and everyone is working hard to create a good standard implementation. Orderly external environment. Mainly in the following areas:
First, the government attaches great importance to it. At present, the administrative departments of various industries have increased their efforts in standard formulation and promotion. There has been a great improvement in the number of standards and content revisions. Although the “Packaging Storage and Transportation Icon Mark†is only part of the packaging standard, it is not too much emphasis on it. In the revision of the standard, in order to adapt to new market changes, five kinds of graphic signs have been added. The language is more concise and easy to understand. It facilitates the operation of storage and transportation personnel. In the implementation of the standards, two regulations have been introduced to the violators. Heavy penalties and increased enforcement efforts. The standard publicity and implementation have also been further strengthened.
Second, the enthusiasm of the company is mobilized.
Third, the rise of the packaging test market. While implementing standards, companies need to design packaging based on the product's own weight and structural characteristics, combined with the product's circulation environment. How to achieve scientific and reasonable standards requires the support of testing services. At the transport packaging seminar held in March, many delegates talked about how to combine the actual logistics environment to detect packages, to derive specific quantitative standards, to use packaging dynamics theory and to optimize the concept of structural design in an effort to minimize The cost of designing a reasonable packaging that can adapt to the logistics environment experienced by the product. In the increasingly strong demand of enterprises, the packaging testing market is gradually formed.
In the face of standards, user companies are eager to talk. At present, China's packaging industry still has the problem that national standards, industry standards, and corporate standards are not perfect. Under such circumstances, how do enterprises establish a set of scientific and rational corporate standards according to their own characteristics? It is the goal pursued by many packaging users. The "reasonable level of packaging" needs to face many specific problems: If the product packaging has low protection performance, it will increase the product's breakage rate, and the packaging's protection performance is too high, far exceeding the requirements of the logistics environment, it has increased Packaging costs, and to cope with the problem of Europe and the United States on a variety of non-environmental materials on the issue of tariffs, in the design of product packaging should also pay attention to the minimum amount of materials used, can be recycled, renewable and degradable. During the interview process, many companies introduced the development of product packaging standards and their impact on companies:
China Procter & Gamble (Consumer Goods for Daily Use): At present, the packaging standards implemented by Procter & Gamble in China are mainly based on national standards, industry standards, packaging experience of foreign Procter & Gamble products, and corporate standards established by their own long-term accumulation. Different from the implementation of domestic standards, some of the foreign packaging logos are mainly implemented in the recommended manner. Standards related to the national economy and the people's livelihood, or standards with significant influence, appear in the form of legislation. This also leaves a lot of room for enterprises. The relevant departments should not merely be regarded as administrative regulations when formulating standards, and should give more consideration to the needs of users and consumers. Of course, the mandatory implementation of standards in China still has a certain degree of binding force. In the long run, it will help cultivate the market's normative nature.
Philips Yaming Lighting Co., Ltd. (lighting equipment): Brings together Philips' packaging manual since the establishment of the outstanding box-type design was once an inexhaustible asset on the company's product packaging, but at present the company is compressing packaging costs, in the design structure Newer packages that are simpler and use fewer materials have encountered problems. On the one hand, because of the different materials and equipment used, the packaging standards of Philips products abroad cannot be referenced. On the other hand, the packaging R&D department of the company only possesses a series of packaging laboratory equipment (mainly drop experiments) and cannot obtain specific quantitative standards. , not to mention have a relatively strong packaging design capabilities, so at present can only try to reduce the size and strength of materials, whether to pass the drop test as a standard, has not found a targeted design modification program, if there is more Perfecting advanced detection methods and corresponding standards will help design new types of packaging. (To be continued)
Actively improving the content of customer service, increasing the mutual support relationship with customers, and changing passive services to active services will become the mainstream trend of the development of the packaging industry in the future. Standards will further catalyze the development of this trend. Packaging companies who can best understand the meaning of industrial standards, learn to master industrial standards, and grasp the opportunities provided by industry standards, will be able to win the initiative and gain competitive advantage in the market.
When customers gathered in Beijing and Tianjin, on March 29th, 2002, the Transport Packaging Technology Seminar was held in Tianjin Ocean Hotel. Most of the participants came from well-known domestic and foreign enterprises like GE, Motorola, Midea, Shenzhen Huawei, Qingdao Haier, etc. , director of the National Packaging Product Quality Supervision and Inspection Center Li Hua made a keynote speech on the international packaging standards, methods of packaging testing, and problems encountered in the actual transportation of the company's products, and expressed that it would provide strong support for the protection of corporate products. Delegates at the meeting affirmed the relevance, timeliness and practicality of the meeting.
On April 7, a seminar on relevant issues in the implementation of the National Standard for Packaging, Storage, Transportation and Logos (GB191-2000), organized by the China Standardization Association, was held in Beijing. More than 40 representatives of well-known domestic and foreign companies from Dell, Panasonic, Procter & Gamble, Hewlett-Packard, Nippon Paint, Shanghai Ricoh, Tianjin Samsung, Haier Group, Dongfeng Motor, Lukang Pharmaceutical and Xinfei Electric attended the seminar. The compulsory national standards for GB191-2000 "Package, Storage, Transportation and Iconographic Signs" were approved by the General Administration of Quality Supervision, Inspection and Quarantine on December 1, 2000.
The two closely-arranged meetings attracted a large number of Chinese heavyweight packaging buyers. Why? In order to obtain the product circulation "real classics" - packaging standards.
Standards are the basis for professional collaboration and socialized production. They are an important way to increase efficiency and optimize the allocation of resources. They are also an objective basis for safeguarding the legitimate rights and interests of producers and consumers. It is precisely because of the breadth, depth, and binding power of the standards in the application that the development and implementation of the standards show important practical significance. Specifically, when companies implement packaging standards, they must choose suppliers of packaging products accordingly, or use them to evaluate the performance of packaging. The state must check whether the company can produce qualified products based on this when conducting random inspections. Users should also use this as the basis for inspection.
The trend of implementation of standards With the increasing standardization of China's market economy and China’s successful accession to the WTO, the requirements of various industry standards and regulations are becoming more and more urgent. These make the importance of industrial standards increasingly prominent, and everyone is working hard to create a good standard implementation. Orderly external environment. Mainly in the following areas:
First, the government attaches great importance to it. At present, the administrative departments of various industries have increased their efforts in standard formulation and promotion. There has been a great improvement in the number of standards and content revisions. Although the “Packaging Storage and Transportation Icon Mark†is only part of the packaging standard, it is not too much emphasis on it. In the revision of the standard, in order to adapt to new market changes, five kinds of graphic signs have been added. The language is more concise and easy to understand. It facilitates the operation of storage and transportation personnel. In the implementation of the standards, two regulations have been introduced to the violators. Heavy penalties and increased enforcement efforts. The standard publicity and implementation have also been further strengthened.
Second, the enthusiasm of the company is mobilized.
Third, the rise of the packaging test market. While implementing standards, companies need to design packaging based on the product's own weight and structural characteristics, combined with the product's circulation environment. How to achieve scientific and reasonable standards requires the support of testing services. At the transport packaging seminar held in March, many delegates talked about how to combine the actual logistics environment to detect packages, to derive specific quantitative standards, to use packaging dynamics theory and to optimize the concept of structural design in an effort to minimize The cost of designing a reasonable packaging that can adapt to the logistics environment experienced by the product. In the increasingly strong demand of enterprises, the packaging testing market is gradually formed.
In the face of standards, user companies are eager to talk. At present, China's packaging industry still has the problem that national standards, industry standards, and corporate standards are not perfect. Under such circumstances, how do enterprises establish a set of scientific and rational corporate standards according to their own characteristics? It is the goal pursued by many packaging users. The "reasonable level of packaging" needs to face many specific problems: If the product packaging has low protection performance, it will increase the product's breakage rate, and the packaging's protection performance is too high, far exceeding the requirements of the logistics environment, it has increased Packaging costs, and to cope with the problem of Europe and the United States on a variety of non-environmental materials on the issue of tariffs, in the design of product packaging should also pay attention to the minimum amount of materials used, can be recycled, renewable and degradable. During the interview process, many companies introduced the development of product packaging standards and their impact on companies:
China Procter & Gamble (Consumer Goods for Daily Use): At present, the packaging standards implemented by Procter & Gamble in China are mainly based on national standards, industry standards, packaging experience of foreign Procter & Gamble products, and corporate standards established by their own long-term accumulation. Different from the implementation of domestic standards, some of the foreign packaging logos are mainly implemented in the recommended manner. Standards related to the national economy and the people's livelihood, or standards with significant influence, appear in the form of legislation. This also leaves a lot of room for enterprises. The relevant departments should not merely be regarded as administrative regulations when formulating standards, and should give more consideration to the needs of users and consumers. Of course, the mandatory implementation of standards in China still has a certain degree of binding force. In the long run, it will help cultivate the market's normative nature.
Philips Yaming Lighting Co., Ltd. (lighting equipment): Brings together Philips' packaging manual since the establishment of the outstanding box-type design was once an inexhaustible asset on the company's product packaging, but at present the company is compressing packaging costs, in the design structure Newer packages that are simpler and use fewer materials have encountered problems. On the one hand, because of the different materials and equipment used, the packaging standards of Philips products abroad cannot be referenced. On the other hand, the packaging R&D department of the company only possesses a series of packaging laboratory equipment (mainly drop experiments) and cannot obtain specific quantitative standards. , not to mention have a relatively strong packaging design capabilities, so at present can only try to reduce the size and strength of materials, whether to pass the drop test as a standard, has not found a targeted design modification program, if there is more Perfecting advanced detection methods and corresponding standards will help design new types of packaging. (To be continued)
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