Combination printing creates a truly modern label

When consumers stroll in supermarkets. There will be many different brands of products displayed in front of them. The labeling of products has become a key factor in attracting consumers' attention. How can we make the tag grab the eyes of consumers for the first time? 7 This requires modern labels. Such as Procter & Gamble's Olay oil product label using a unique color match. The Sassoon series features a flashing metal texture and a structured surface finish.

What are the salient features of modern labels?

(1) eye-catching. There is a strong visual impact.

(2) High added value.

(3) Do not choose large-area spot colors blindly because of the pursuit of color. To be subtle in local details. such as. Local delicate exquisite transitional dot effect special surface finish stereoscopic local laser holographic anti-counterfeit effect.

How to complete the label production in the modern sense? Below we combine some examples. Take a look at how successful brand companies are building their product labels.

Pantene series of label production process is quite complicated. First, gravure ink is used to complete the metal effect. Next is the flexo printing screen printed. The flickering metal texture resonates with fashion youth who seek elegant taste. we know. Each printing method has its own unique features, such as gravure printing the best effect of metal ink printing. A shiny metal texture can be seen. And quality and stability: Offset printing for fine dot effect of the best performance: flexographic printing technology is good at printing large area of ​​spot color. Its saturation consistency is the most prominent: screen printing is often used for special surface treatments. Such as the surface of the transparent film primer surface finishing and braille printing. So. For similar Pantene series of label products. Printing companies need to have a multi-functional production line that combines flexographic printing, gravure printing, and other printing processes. It is best that the processes can be freely combined and interchanged. On one hand, it can flexibly meet the production needs of existing products. On the other hand, it can produce a variety of completely different effects.

Under normal circumstances. Most cosmetics use transparent film labels. During the printing, the first color group of the printing press adopts a rotary screen printing process to print the opaque white ink. The color pattern printed on the opaque white background will be more vivid. Even because of the flat opaque white as a basis. The restoration of the image will be better. Hot stamping and cold stamping can increase the added value of the product. In particular, cold stamping is more suitable for film materials. Finally, you can use the screen printing or flexographic printing for glazing. Or add a screen print. Some text effects with a strong sense of bump are printed and are widely used in crystal beer labels. This combined printing solution basically meets the needs of various processes. And can be flexibly adjusted according to the changing market conditions of the production process. Has a very strong market competitiveness.

domestic. Because large multinational companies require their products to maintain a high degree of consistency. High-end product packaging and label printing, as well as anti-counterfeit printing, have a great demand for the unit type flexographic printing press. We have also seen that high-end packaging products have gradually been converted to the narrow-width web-based rotary printing industry. It is widely accepted by end users.

Reprinted from: Printing Technology