Meaning of the package

Many products entering the market must be packaged. Packaging can play a minor role (for example, it can also play an important role for people who are not expensive hardware products (such as cosmetics)).

There are some packagings that are world-famous: bottles such as "Coca-Cola", "Legg" women's pantyhose, egg-shaped containers, and many marketers call Packaging the fifth P, and the first four P. They are Price, Product, Place, and Promotion.

We define packaging as: Packaging refers to the design and production of containers or dressings for a series of activities. This container or wrapper is called a package. Packaging can include up to three levels of material. The first level of packaging refers to the container closest to the product. For example, a bottle with "removal after decontamination" is the package closest to the product. The second level of packaging refers to the protection of the first-level packaging material, which is discarded when the product is used. The cardboard box used to pack the bottled "cleansing liquid after shave" is a second-level packaging that provides further protection and promotion opportunities for the product. Transfer packaging refers to the packaging necessary for product storage, identification and transportation. For example, a corrugated box with six dozens of "Chen Xiang cleansing liquid after shaving" is a transport package. In addition, labeling is also an integral part of packaging. It is composed of printed information indicating the product, which appears on the packaging or is integrated with the packaging.