Du Lesheng, deputy director of furniture sales in Dinoya, Shenzhen
[Reporter] Hello, Mr. Du! Thank you for accepting our interview. In this exhibition, which products does Dinoya promote? What is the dealer's response?
[Du Lesheng] We are still based on wood furniture , based on the creation of the " first brand of wood furniture ", so that consumers feel what is wood furniture. We made two sets of products here at the exhibition. One is bright fashion, and the combination of solid wood and light is called wood furniture. This kind is suitable for young fashion after 80s and 90s. Another new product is Banmu's products. Wood grain is also relatively modern and fashionable. Color is also a relatively creative new material. This is Dinoya. Modica is still a product upgrade, there is a solid wood product in the exhibition hall, is the British sunshine series.
Xianghe Furniture City official website recommended search reading: Banmu furniture mahogany furniture Xianghe furniture
Through the promotion of the whole exhibition, it has been greatly reflected in the industry and the media, including some consumers. This Banmu shine series will open up a new field and new industrial module of Dinoya, which can reflect the solid wood. The sense of value, and the sense of fashion design that reflects the light, will be a driving force for the new category of the furniture industry.
[Reporter] What is the price positioning?
[Du Lesheng] This group of products will be a cost-effective product in the wood-panel field, and it is possible to extend out more of our series and become a family of bright wood.
[Reporter] Is there a specific sales target in the dealership?
[Du Lesheng] After a few days of reflection, most dealers are more optimistic about this product. Since the exhibition, there have been dozens of stores in the country. This shows that our products have been well received and praised by the industry, including dealers, and will be a popular product in the terminal as well as in various shopping malls and circulation areas.
[Reporter] At what stage is this product series positioned?
[Du Lesheng] is positioned in the middle and high-end white-collar workers. It is both fashionable and has a certain taste. Buying such consumer groups must have a certain level of appreciation, which will lead the trend of a new slate.
[Reporter] What specific sales plan is there in 2012?
[Du Lesheng] Our group's positioning for this year's 2012 should be: open a good store, open a quality store, "double quantity" improvement, not only the number to be improved, but also our quality. Therefore, this group of products will promote Dinoya's wood and wood furniture to a higher level.
[Reporter] What are the benefits for dealers?
[Du Lesheng] From the perspective of marketing, we are mainly "sea, land and air": "empty" is the support of advertising, this piece of our support policy for dealers is very strong; there is also a piece of "land" is The price/performance ratio of the whole product is quite good in terms of R&D quality; there is also a “sea†which is the development of the whole product in the early stage and the overall cost performance. We will let the dealer friends get a very good from three aspects. Enjoy the good value.
In 2012, we are more adopting a multi-faceted, diversified and multi-channel strategic model, which will make the Dinoya brand become a very good brand in the consumer market.
[Reporter] Thank you for accepting our interview! I wish Dinoya a thriving career!
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