There were more than 280 exhibitors in this year, an increase of 27.3% over the previous year, and more than 2,300 international standard booths, an increase of 4.5% over the previous session. The main venue has an exhibition area of ​​nearly 50,000 square meters and a sub-meeting venue of more than 38,000 square meters. The total area of ​​the main and sub-conference halls is nearly 90,000 square meters.
Xianghe Furniture City official website recommended search reading: North Furniture Exhibition Shanghai Furniture Exhibition
According to incomplete statistics, during the three-day exhibition, the exhibition received about 80,000 professional visitors from Shandong, Hebei, Henan, Tianjin, Beijing, Anhui, Jiangsu, Zhejiang, Shanxi, Shaanxi, Pearl River Delta, Yangtze River Delta and Northeast China. There are about 40,000 non-professional visitors, and there are about 1,000 professional visitors from Russia, Brazil, Pakistan, South Korea, Japan and Hong Kong, as well as Southeast Asia. This exhibition has reached the highest level in history and popularity.
It is reported that the 9th Harbin International Furniture Fair is an important upgrade in the development of Harbin Furniture Fair . It is an important beginning for the implementation of specialization, branding and international development strategy, marking the successful start of the professional giant aircraft carrier of Harbin International Furniture Fair. .
90,000 square meters of scale expansion of the business mind
It is understood that this exhibition has expanded the scale of the exhibition for the first time. The total area of ​​the main and sub-conference halls is nearly 90,000 square meters, creating a brand furniture exhibition, solid wood furniture exhibition, woodworking machinery exhibition, fine furniture materials and accessories exhibition and furniture design competition. The five theme exhibitions cover all the furniture categories such as software, solid wood, panel, office, outdoor, hotel, kitchen, and all parts of the furniture industry chain such as sponge, leather, hardware, chemicals, board, woodworking machinery, etc. A grand event of the industry is another big gathering of national furniture people.
In order to meet the needs of the expansion of the exhibition, the exhibition hall also shared the halls of the exhibition halls of Halls A, B and C of Harbin International Convention and Exhibition Sports Center as the “special†exhibition halls of the furniture exhibitions, and brought together exhibitors from all over the world to attract the attention of all attendees. A highlight.
Harbin International Furniture Fair is the largest platform for the development of furniture sales channels in Northeast China. The exhibition is based in the Northeast and radiates to North China. In order to promote the development of the industry as the goal of the exhibition, it fully promotes the business philosophy of broad customer satisfaction and honesty and win-win business, and constantly enhances its brand image and At the same time of the exhibition quality, we actively absorbed local and Shenyang, Qiqihar, Changchun and outstanding enterprises in the Bohai Rim, Hebei, Henan, Jiangsu and other regions, and strived to create a platform for the exchange of brands and enterprises, and promoted the cooperation of the North. The great integration and great development of the industry.
Heavy punches and exquisite decoration tree brand image
As a window for the display of corporate and product images, Harbin Furniture Fair hopes to establish its own brand image through the exhibition, thereby further increasing the added value of products. Compared with previous years, this year's exhibition has achieved significant scale expansion, and the booth decoration of exhibitors has been significantly improved. In particular, the decoration of wooden furniture and soft furniture enterprises has reached a high level. From the image of the company to build a booth, it can reflect that more and more companies are beginning to realize the importance of brand value.
On the 15th, at the docking meeting of the investment promotion project of the furniture industry in Harbin, Hou Kepeng, secretary-general of the Shenzhen Family Association, said that the Heilongjiang furniture industry is an important part of the Chinese furniture layout, relying on Heilongjiang Province's rich resources and solid wood foundation. The furniture manufacturing industry has developed rapidly and has become the fourth largest furniture production base after the Pearl River Delta, Yangtze River Delta and Sichuan three major furniture industry bases. In addition, the furniture industry pays more and more attention to education, and has upgraded and trained a group of high-quality professionals every year, which undoubtedly provides a good talent base for the development of the furniture industry in Heilongjiang. Twenty years ago, Heilongjiang was the largest province of Chinese furniture, but it is not a strong province of Chinese furniture. The important reason is that there are few well-known brands in the country and the added value of products is low. After years of training for small and medium-sized exhibitors, Harbin International Furniture Exhibition played a vital role in raising corporate brand awareness and promoting the improvement of Heilongjiang furniture industry. Through this exhibition, we can see that the brand awareness of the company is gradually increasing, and the determination to shape the brand is more clear. It is believed that under the guidance of Harbin International Furniture Fair, more national famous brands will be born here, and the pace of Heilongjiang from the furniture province to the furniture province will be more firm.
Design competition design integration promotes industry innovation
At the exhibition, the 7th “Lihua Furniture City Cup†furniture design competition with the theme of “Colorful Life†was encouraged to be held concurrently with the exhibition. This activity has won many furniture designers and research furniture and home improvement issues. The teachers and students of our city's colleges and universities are enthusiastically supporting and will showcase their original works and high-level professional talents during the exhibition.
This furniture design competition is an important part of the innovation and upgrading of the 9th Harbin International Furniture Fair. It is also a major innovation of the exhibition based on the development of the industry and meeting the needs of enterprises. This time, the collection of professional design companies, brand planning companies, original furniture manufacturers, and furniture design competitions, through the collision of advanced design concepts, the integration of excellent design elements, the release of high-end design trends and professional product development, The successful case sharing of image packaging, brand building and marketing promotion has become a platform for seamless integration and in-depth communication between design companies and Heilongjiang furniture enterprises.
Exhibitors send a message to make the channel wider
Harbin International Furniture Fair is positioned as “focus on channels, achieve brand†and “make wider channels†as the theme of this exhibition. It is fully committed to helping exhibitors to expand channels. This will also be the constant development theme of Harbin International Furniture Fair. . During the preparatory period of the 9th Harbin International Furniture Fair, the elites of the exhibition organizers went deep into the industry market and collected more than 10,000 dealer resources, becoming the most direct channel expansion resource for exhibitors at this exhibition. On this basis, exhibitors have feedback “war†and have placed interest and higher expectations for next year's show.
In the interview, the person in charge of the furniture association told reporters that the trend of furniture in 2012 is mainly: “The original woody sense returns to natureâ€. Many popular design elements have been combined in modern furniture and classical furniture that seem to be thousands of miles away. Emphasis on the texture of the logs, let the home embrace nature. The mix and match of materials makes the furniture's lively personality stand out. In particular, the Pakistani booth in the shared hall exhibition area, the rosewood products on display, adding more art and vintage elements to the design, making the furniture noble and not monotonous, simple and simple.
Furniture companies compete to showcase new products and technologies
On the 16th, the reporters at the exhibition site saw that exhibitors were rushing to negotiate and negotiate with dealers from all over the world in their own exhibition areas.
According to Bai Junhe, deputy secretary general of Harbin Furniture Association, new products and new technologies are a prominent highlight of this exhibition. Among them, soft furniture has become more and more popular in the market due to its advantages of environmental protection, practicality and beauty, and has gradually become a consumption trend. In the software exhibition area, Harbin City Crouch Furniture Co., Ltd., which has been exhibiting for nine consecutive years, promoted the theme of “The Style and Future†at this exhibition. The staff of “Chu Hu†said that the new products subtly integrate the leading edge of technology with the aesthetics of the products, reflecting the unique interpretation of the quality of life with the development of the times. The yearning for and pursuit of high-end bedding is a concrete manifestation of the improvement of people's living standards. Hongyi Industrial, which has participated in many exhibitions, will still bring fresh creativity and high-quality exhibits. Hongyi mattress introduces international leading technology and integrates the technical resources of enterprises and partners, so that the products not only have the style and texture of international brands, but also follow the meticulous and heavy German products. "Simple and generous humanized design, noble and elegant quality style" is the consistent pursuit of Hongyi mattress.
Guoshi Furniture, one of the representatives of all solid wood furniture manufacturing enterprises in Northeast China, is one of the famous large-scale furniture manufacturing enterprises in China. Participating in Harbin International Furniture Fair, Guoshi Furniture will focus on the whole solid wood furniture brand. The “Auspicious Cloud Series†solid wood furniture launched at the exhibition is more humanized in material selection and design. The product details are perfected according to human function, which highlights the brand strength. This is the main purpose of Guo’s furniture exhibition.
In addition, the overall home is not weak, the representative Xinbao overall furniture after more than 30 years of tempering, now more than 20 million households are using Xinbao furniture, precisely because The support and love of these new and old customers has made Xinbao company strong today. Xinbao's overall furniture pays special attention to Harbin Furniture Exhibition. Since the first session of Harbin Furniture Fair, the booth area of ​​Xinbao Furniture has been increasing year by year. The exhibitors are more crowded, not only let more people know about Xinbao's overall furniture. It also deeply infects the enthusiasm of Harbin people. Xinbao's overall furniture pays attention to the design and research and development of products. Every year, it conducts market research on the new situation and new changes of the market, especially the construction of affordable housing proposed by the government this year. In response to this change, Xinbao Company has launched a number of more cost-effective products under the premise of ensuring continuous improvement of product quality. The purpose is to enable more people in the middle and low income groups to afford and use. High quality environmentally friendly furniture.
Heilongjiang Province Permanent Fuer Office Furniture Manufacturing Co., Ltd. is the leader in the office furniture brand of the city. For many years, it has been dedicated to the design, development and production of steel and steel wood furniture. A number of production lines and CNC production equipment imported from Japan have made a large number of production varieties through the use of imported and domestic famous brand high-quality raw materials and accessories, scientific and standardized management methods, advanced and efficient design methods, and mature and meticulous production processes. There are more than 400 kinds of products, which form a series of products with independent brands and independent intellectual property rights. At the Harbin International Furniture Fair, the permanent Fuer office furniture is integrated with high-tech technology, and fully displays permanent steel file cabinets, bookcases, cabinets, shelves, library equipment, laboratory equipment, tool cabinets, safes, Student bed, steel wood desk and chair, ten series of new products.
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