Gecko Impression Zhang Sanxi: Modern Consumption Pursue Personality Function and Environmental Protection

At present, China's consumption system is in an important transition period. People's consumption concepts, consumption patterns, consumption content and consumption levels have undergone a series of major changes, and consumption “appetite” has also grown. To this end, it is especially important for us to grasp the psychological needs of consumers.

The abundance of material products and the improvement of people's living standards have brought about a significant change in the level of people's needs. At present, people's consumption has evolved from simple material consumption to diversified consumption patterns with equal emphasis on material and spiritual. People pay more attention to the pursuit of quality of life and taste of life, including personalization, functionalization, and people's efforts to protect the environment. "Green consumption".

Personalized consumption

People's lives have become more and more diversified, and social progress has also fully liberated people's individuality. Therefore, people's consumer psychology and consumer behavior show more and more differences, and the concept of personalized consumption is in consumer consciousness. Significant improvement.

Personality, taste, and creativity have become the main considerations when people buy goods. Some experts predict that in the new century, we are entering a personalized era of consumption. Modern products are the same, and the most important change in products is to highlight personality and fashion. Regardless of style, color, or packaging, people pay more attention to the subjective understanding of "I like what I like."

Functional consumption

The improvement of modern living standards has made people's demand motives spiritual and functional. In shopping, products and brands are increasingly focused on functional identity. At the same time, more and more love and care for the family environment.

In addition, when people buy goods, they begin to pay attention to the added value of goods, and attach importance to their aesthetic satisfaction and aesthetic enjoyment. High-grade art products give people a sense of pleasure and happiness. Nowadays, people spend money not only on buying goods, but also on buying services. The sea hopes to buy back "glory", buy a good mood, and get psychological satisfaction. Therefore, the products with fresh styling can make the details of the home more perfect. And the exquisite feeling in DIY makes the family add a lot of romantic atmosphere.

Environmentally friendly consumption

The threat to people in harsh environments is not only physical but also spiritual. The pessimistic prospects of the environment and the complexity and arduousness of environmental problems can cause anxiety, anger and helplessness in human hearts. People have formed a "survival crisis" mentality. Therefore, with the enhancement of environmental awareness and the pursuit of a healthy and safe life, more and more families are hoping to buy green products when they purchase furniture. "Green consumption."

In the international arena, “green consumption” has become a broad concept, namely saving resources, reducing pollution, green living, purchasing green products, sorting and recycling, and protecting nature.

Gecko Impression Furniture Co., Ltd. is committed to low carbon China and environmentally friendly earth. Save 10 billion resources and save 10 billion in cost within 5 years.

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