Interview with Xu Xiaocheng, Chairman of Xuzhou Light Boat Decoration Engineering Co., Ltd.
From "customer satisfaction is word of mouth" to "customer touch is word of mouth", from "new home decoration expert" to "home improvement expert", Xuzhou Light Boat Decoration Engineering Co., Ltd. changes not only words but with its professional home improvement service standards. Excellent designer reserve resources, sincere and reliable engineering service quality, in the Xuzhou home improvement market, which is highly competitive, still maintains the highest brand recognition and customer recognition. As the leader of Xuzhou high-quality home improvement, it leads Xuzhou. The trend of home improvement.
In this issue, we walked into Xuzhou Light Boat Decoration Engineering Co., Ltd., through the “navigation†of the chairman of the board, Mr. Kuai Cheng, and took a leaf “light boat†in the decorated sea.
[Reporter]: Hello, Hello! Thank you for accepting our interview. I know that you have been working at the Beijing Light Boat Decoration Headquarters. What do you think is the difference between Xuzhou and the large first-tier cities in China?
[Management]: Compared with other first-tier cities, Xuzhou's home improvement consumers differ in their consumption philosophy and acceptance of different styles. However, as Xuzhou develops faster and faster, Xuzhou's consumers' home improvement concept is also Changes have made higher demands on humanized design and environmental protection. In addition, I personally are very optimistic about the development potential of the Xuzhou home improvement market, because Xuzhou has been the key to the Northland since ancient times, the gateway to the South, the place where the military is competing and the center of merchants gathering. The superior location of the central city of the Huaihai Economic Zone is unique.
[Reporter]: In the face of the increasingly fierce and even cruel competition in the Xuzhou home improvement market, what do you think of this situation? What do you think is the biggest advantage of Xuzhou Canoe Decoration Engineering Co., Ltd. compared with other competitors?
[General Manager]: Xuzhou has a large home improvement market and fierce competition, but I believe that enterprises can develop faster in competition, make better decoration companies do better, and consumers can have in the decoration market. More choices, the result is that the stronger is stronger, the weak are eliminated, we feel that more and more decorative companies are stationed in the Xuzhou market, together with us to grow bigger, a high standard, standardized management of the decorative market for Our own development and the development of the entire home improvement market in Xuzhou are good things. Of course, the current decoration companies are gradually transforming to find a more suitable model for the market. As for the decoration of the boat, we always pursue and work to improve the living environment of human home, improve the quality of home life, and provide a total solution for consumers. .
As for competitors, the opponent of the canoe decoration is himself. What we have to do is to be good. When it comes to our advantages, I think one is our brand advantage. We are a national home improvement company. Over the years, it has also created a good reputation and market share. Of course, this means more responsibility and better. Service. Secondly, our business model is different from any home improvement company in Xuzhou market. We have a clear division of labor in every aspect. Always adhere to the road of scientific and technological development, use technology to create high-quality, high-standard home decoration, to provide consumers with different life enjoyment!
[Reporter]: "Design is the core of decoration engineering. Successful and perfect design means that the decoration project has been completed in half." This sentence can be described as "well-known" in the decorative design industry. How does the decoration of the canoe decoration be done?
[General Manager]: The decoration of the boat is a company that “speaks with strengthâ€. It is designed and finally constructed. It is perfect from beginning to end. The decoration of the canoe is committed to the customer, from design to construction, from drawings to construction sites, not only to meet customer needs, but also to allow customers to enjoy the entire decoration process. In design, the designers of the canoe decoration have to go through the “three customsâ€. The first level is to meet the needs of customers. This requires the designer to understand the living habits, family members and family culture of each decoration customer. The basic information; the second level, the best in function, which requires the designer to make up for the inconvenience of the past family life according to the different characteristics of each customer's comfort and personality, to achieve a unique and intimate experience; The three customs are combined with the classic and systematic design style system of the canoe decoration, providing customers with exclusive and exclusive design concepts to enhance the family taste while meeting the needs of safety and health.
[Reporter]: Xuzhou Light Boat Decoration Engineering Co., Ltd., as China's most powerful decoration enterprise, has always been the advocate and guide of China's decoration industry standardization. It is a high-end route from the beginning, will this affect to a certain extent? The number of customer groups has constrained the canoe decoration exhibition?
[General]: In fact, the high positioning of the light boat decoration is high on the construction process specification and material selection, and the standard positioning of the design standards and drawings is high, but we do not exclude any level of consumption for the customer base. Of. The high standard of our positioning is to ensure that the design and construction we provide can ultimately ensure the effective use of customers, beautiful and generous, and can ensure the health of the whole family from environmental protection. This is the most fundamental thing. At the same time, consumers' quality of life requirements continue to improve. From the past, they bought a house and simply brushed it. If you buy a home, you can stay. Now, when you buy a house, you have to decorate it. The investment in decoration may be different. We will As far as possible, according to the consumer's budget to provide a satisfactory decoration program, we have always advocated not to provide customers with design solutions, construction, in fact, we are in the decoration of the customer for financial management, provide some consumer advice and advice, such as some consumers do not want To spend too much money on decoration, we can simplify the design project, construction project and decoration project according to the consumer's budget at the time of design, but the premise is to ensure the function, ensure environmental protection and ensure health.
[Reporter]: The decoration of the boat is of high quality and high standard. Is the decoration cost higher in the same industry?
[General Manager]: In this respect, we have also had a comparison. The quotation of the canoe should be said to be more kind. It can only be regarded as a mid-range in the same industry. It can be said that the quotation of the canoe is dry towel, and the towel is dry and wet. Wet towels can squeeze out water, while dry towels can't be squeezed out of the water. In fact, the quotation of the light boat is not proportional to the rising level of prices.
[Reporter]: I feel that the offer of the canoe is relatively close to the people.
[General]: If the material standard, design standard, construction standard and acceptance criteria of the canoe are used, this quotation is indeed very close to the people. Because we provide home improvement services for the majority of consumers, rather than simply providing services to the rich.
[Reporter]: Do you have any good suggestions for customers who have limited economic strength and have few budgets on decoration?
[General]: Under normal circumstances, customers like this will remind him of the cost of decoration, the length of use is not the same, the final cost of use is not the same. Moreover, the decoration of the light boat has always been based on environmental protection and health. It must not be decorated at the expense of the health of the family. If the budget is limited, you can choose to do less projects. The home can buy less and fine, for example, it will affect the decorative function. To do the project, we can do it first, and some other decorative things, we suggest that consumers with poor economics can gradually add to their own economic strength, or with the increase of their own economic strength. There is no need to tighten the belts in pursuit of a beautiful and decorative integrity, and then buy some products that are not particularly good for customs, find some unsafe construction teams, or less professional designers to decorate their houses. It may take a year or two to think that a lot of things are not very convenient, or some functions can not be used, and even some are not environmentally friendly and affect the health of the family, so it is not worth it.
[Reporter]: According to the survey, indoor decoration pollution has been a project that has received more attention and complaints during the home improvement process in recent years. Just now you have been emphasizing eco-environmental protection. We know that Canoe Decoration has been playing the role of industry leader for many years. Every industry change is the initiator, and it is also the first to propose environmentally friendly and low-carbon decoration enterprises in the industry. Which aspects of home improvement are the eco-friendly home improvement?
[General Manager]: Eco-friendly home improvement should be reflected in many aspects such as design environmental protection, material environmental protection, engineering environmental protection, furniture and post-equipment environmental protection. In terms of design environmental protection, while paying attention to the fashion trend of design style, we should not neglect the concept of environmental protection. The light boat decoration will carry out environmentally friendly design from eight aspects of sound insulation, lighting, water quality, air, material, color, shape and style to ensure that the customer lives very healthy and comfortable. In terms of environmental protection of materials, materials must be selected in accordance with the national standard. The materials decorated by the canoe are internationally purchased to ensure that customers enjoy internationally leading quality environmentally friendly materials. In terms of environmental protection of the project, the decoration of the canoe is carried out in terms of process, environment and management. The unique five-inspection management of the project ensures the completion of high-quality projects. When choosing furniture and later accessories, we must also pay attention to the environmental protection of products. Here I also remind all customers and friends, we must pay attention to the material, otherwise, it will bring air pollution again, affecting our home environment.
[Reporter]: Today's interview is here, thank you for accepting our interview!
[Total]: Thank you!
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