Imported furniture early price cuts

Italian brand prices are lowered by 10%-30%. American brands appear as "stopping the price" ---

On December 6, the newspaper "Guangsha Times" once published "the price of imported furniture fell by 30%". According to several brands, from next year to mid-year, imported furniture will usher in a round of price cuts, with a minimum price cut of 30%. Later, some readers asked, does this mean that the purchase of imported furniture should wait?

Partial Italian brand furniture

The price is lowered by 10%-30%

Italian high-end brand on behalf of CA, the price of 7-digit, with inlays, gold foil and other handicraft skills, has always been the heart of high-end people love. In the Super Comfort International Home CA exhibition area, we found that the Italian "noble" put down the body, the original price of 1.08 million fine inlaid carved round table, the price cut 36.3%, the current price tag on the price tag is 688,000 yuan. In addition, the overall price reduction of its various products is about 30% (right: the price tag has been changed, consumers are comparing prices). Is it true that the price is really reduced? In this regard, the sales staff took out the sales record of this round table, the previous sales records and price tags did show "sales price of 108,000 yuan."

For reasons of price cuts, Wang Lanyu, general manager of Super Comfort International Home, bluntly said that in order to seize the market, he further explained that “price-for-price” is the usual practice of ultra-comfortable homes. The price of imported furniture has always existed because of imported furniture. The “quantity” in the Chinese market has not gone up, and with the increase in consumer approval and order volume, price cuts have become possible.

A number of American brands have appeared at the "stopping price"

Coincidentally, at the 2012 European and American high-end lifestyle exhibition held by China World Trade Center, the visitors were very excited in the exhibition area represented by American brands such as Thomasville and Henredon: “American furniture is not as expensive as imagined. In this regard, Huang Zhixin, director of the exhibition organizer Da Vinci, explained that in cooperation with American brands, “factory procurement”, American furniture directly entered the sales channel from factories in China and Southeast Asia, and the price moisture was squeezed out by 30%-40%. It is not surprising that some of the products with a large sales volume have the “stopping price” of similar products in the market.

The new price will be implemented from January 1 next year.

Ordered person can enjoy the price after the price reduction

Italian mid-end furniture brand Taroko Tarocco, this price cuts are about 10%. At its new price tag, we found that the bottom right corner clearly marked "Implemented from January 1, 2013." The price has dropped significantly. Can consumers who have previously purchased it accept it? In this regard, Wang Lanyu, general manager of Super Comfort International Home, said that consumers who have already ordered but have not delivered home will be directly discounted at the new price; consumers who have purchased related products before the price reduction have developed relevant feedback methods.

Fendi home and other "fashion big names"

Have a small price cut

Fashionable big-name furniture such as Fendi, which is sought after by young high-end consumers, will also have price changes. In the ultra-comfortable Changsha, Shenyang and other stores with their exclusive rights, FENDI and KENZO homes have a small price cut. Industry insiders reminded that the above-mentioned brands exist in the "multi-agent" mode in China, so their prices are varied and the patterns are often changed. When buying, you need to compare more, so as not to buy back the "out of season" products at high prices. In addition, with the maturity of consumers and the expansion of the market, the real classic furniture will remain high and high, and some practical mass-type furniture products will fade away from the so-called "halo", and the price will return to the truth.