In recent years, most people in the country have entered a strange circle of furniture consumption: blindly pursuing the material of furniture , the preference for solid wood has a year or more than one year. In the minds of many people, solid wood furniture is equal to high-grade environmentally friendly furniture. Other materials are non-grade and environmentally friendly. This is the same wood, because of the different processing and manufacturing processes, its situation has different differences in China and abroad.
March Guangdong Exhibition
Solid wood furniture is the absolute protagonist
On behalf of the domestic furniture consumption trend of the 2012 Guangdong three major exhibitions, solid wood furniture has become the protagonist. After the solid wood fever last year, solid wood furniture has once again surged this year. According to rough estimates, there are more than 30% growth, occupying most of the exhibition.
The first famous Dongguan furniture exhibition, solid wood furniture occupied more than half of the country, the solid wood furniture area is very popular, but the solid wood area is much less. The main person in charge of the booth of Dongguan Kangli Furniture Co., Ltd. Reporters, there have been fewer people watching their furniture in the past two years. In the exhibition forum, Zhu Changling, chairman of the China Furniture Association, also clearly pointed out that from 2011 to 2012, the metal glass furniture and even panel furniture in the Mainland were affected by market supply and demand, showing a trend of “narrowingâ€. A similar situation occurred in this year's Guangzhou and Shenzhen exhibitions.
“In the domestic market, the market is very strange, and the wood is used in a flood, but this has been weakening in foreign countries.†The latitude decorative design studio, French furniture designer Rocheburg Song Wenzhong told reporters that his chair was designed. Exhibited at the Milan exhibition, the use of environmentally friendly resin materials, which began to be used in furniture production as early as 1950. In fact, from the bullet-proof glass on the plane to the daily lunch boxes and baby bottles, many items are also made of resin. However, the use of this new material is very repulsive in the domestic market. Although it is very conducive to a variety of complex shapes, it has been used by many manufacturers, and in the end, in the sales process, consumers in the domestic market have avoided it. For example, in the past two years, the carbon fiber originating from Ferrari industrial production, although the strength is 9 times that of steel, the weight is only 1/20 of steel, the price is not expensive, it seems that it is not seen by domestic consumers and lacks market base.
April Milan Exhibition
Various materials are competing to exhibit, no promotion, only academic
At the 2012 Milan International Furniture Fair, which ended at the end of April, various materials such as plates, glass, resin, carbon fiber, acrylic, metal, cloth and so on were exhibited in this iconic exhibition representing the world's furniture trends. . Especially in the main main exhibition hall, there are only a handful of solid wood furniture. Professor Jumbo Group and Professor of Philosophy at the Politecnico di Milano said that standing in Italy and the global industry and consumers, it has not been found that more solid wood furniture appeared in Milan this year. Xiao Chengying, the director of all-home production at the Milan exhibition, said that compared to other exhibitions, there are not many solid wood products in Milan. Many world-class top furniture products are mainly made of panel furniture.
Most worth mentioning is that many topics in the Milan exhibition are centered on future trends, design concepts, innovative materials, etc. Unlike the domestic common furniture exhibitions, they are completely centered on the two “eternal†themes of investment promotion and promotion. "We spent a week strolling through almost all the exhibition areas of the Milan exhibition, and did not see a promotion." Domestic furniture executives said.
the reason
Multiple factors affecting choice
In Italy, every furniture factory and brand has a cultural heritage. Different designs and styles determine the materials used, and rarely change the materials in order to cater to certain trends. For domestic furniture companies, although they can't be freed from the real market environment for the time being, they should also make a choice, instead of being blindly "walking their noses." Otherwise, a large area of ​​solid wood production line, the future will not only be derailed from the mainstream design, but also severe business pressure.
From the consumer's point of view, in the words of the industry, domestic consumers are very fond of good furniture, can lack the purpose, do not know what the good environmental protection furniture should be, their home decoration needs not all solid wood, maybe Just chasing solid wood furniture. It should be known that different styles of furniture have certain restrictions on the materials. Modern styles require very square shapes. Generally, only plate materials can be used. Even if the international brands are expensive, they will not use solid wood materials.
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