Many people may understand this way, in the absence of good ideas, they will consider making up for the lack of design through craftsmanship. Although this is true, it is not all, and many excellent designers can also incorporate wisdom and creative language through exploration of process design. The key lies in process design skills, not simple choices. When designing books, designers should consider process design in the first place, not as a final supplement, according to the needs of book themes. The scope of process design mainly refers to the binding form and post-process production method in the book forming process, which is the most important carrier for readers to experience through vision and feel.
When referring to the craftsmanship in book binding design, the common thoughts are bronzing, silvering, peritoneum, UV, bulging, hollowing and other common crafts. When these crafts become a common form, the effects of these have become one A kind of visual fatigue, which means that there is no feeling. As a result, these processes lose their due value and increase costs. In my opinion, simply "bare craftsmanship"-that is, it does not require any post-production craftsmanship, but seems more simple, returning to the true value of the book. I don't know if we have found some phenomena. In today's fast-paced social life, visual experience is more acceptable than tactile. Therefore, when we design the process, we have to pay attention to skills. For book binding design, over-packaging is something that everyone has always hated, and inappropriate craftsmanship often becomes the culprit of over-packaging. Therefore, the more the craft, the better, nor the more complicated, the better, nor the more advanced, the better. The less sophisticated, the more ingenious is the best.
As an excellent designer, in the process design, we must do the following homework.
1. Must have a relatively familiar understanding of the materials used in the book, the binding form and the post-process. Paper is the key carrier of traditional book publishing. The choice of paper directly affects the quality and reading experience of books. What kind of paper is used for which books will have some habits, so pay attention to observation and experience, summarize some laws, and be available at any time. For example: literature books, we are used to using light paper, which is considered to be easy to carry and read; picture information books, we are used to use coated paper or pure paper, which is to consider the restored texture and preservation of the color of the picture, etc. . In addition, for the selection of book covers and paper materials for outer packaging, the selection is very wide. I don't approve of a comprehensive understanding of the performance of all types of paper, which is very mechanical. From the perspective of environmental protection and economy, it is enough to be familiar with several commonly used paper materials. If you encounter a special and challenging design project, then explore the originality, it will not be a new art experience, it will also promote the new book design of the book. I always think that design cannot be marginalized by art, otherwise, what we do can only be a kind of mechanical technical work, which is very unfavorable for book publishing. Therefore, in addition to the most basic instructions in this article, I will not make a more detailed classification introduction, and encourage designers to do more simple design, but also pay attention to cost control design for publishers, because I am like this insistent.
2. The form of bookbinding is the key link of the three-dimensional book, and its role is mainly to fix, shape, and preserve. Book binding is mainly wired (following ancient techniques, mostly manual, suitable for antique books), lock-lined (divided into lock-lined paperback and lock-lined hardcover, suitable for heavy and frequently read books), glued (The product of modern mechanized production is a method of applying glue directly to the stapling position after the book leaf is folded. It is economical, convenient, and suitable for light paperback books) and other forms. In terms of book binding, there are many ancient methods, such as reel, warp, cyclone, butterfly, back pack, etc. Except for the publication of some special books, some ancient methods are used, and most books are now It is no longer used. The current book binding design has some new breakthroughs in the binding form, mainly suitable for the needs of the times and personalization, such as exposing the binding of the lock thread. In fact, in the ancient thread-bound books, the exposed thread is a normal state, which embodies a unique oriental culture. Today's lock thread exposure is a perspective of the internal mechanism, like the transparency of the complex mechanical structure inside the watch, or the public display of the operation process in the kitchen, all of which emphasize the need to externally see what is invisible A gesture that allows readers to feel the texture and personality of the book itself while savoring graphic information.
3. There are many methods for the final process of book binding. The best way for designers is to collect more actual materials and cases to understand the effects of various processes. While designing the book, have an expectation of the effects of the process to be used. Make good judgments. For processes that have not been experimented before, it is best to find some samples to use as a reference, or experiment first, and then decide whether to use it. The choice of these two methods depends on the needs of the design project, but the cost factor must be considered. Some publishers or designers sometimes have "at any cost". In order to make the books particularly high-end, it can be said to be at any cost. As a book publishing in the cultural industry, I do not agree with this approach. When I meet key book design projects, I have to consider the high-end quality of the design effect and the cost control to save unnecessary expenses for publishers and readers. This is the direction I have been studying. For example, "Encyclopedia of Chinese Peking Opera Art", this is a "12th Five-Year" national key book publishing project, in order to reflect the high-end quality of the book, it is indispensable to include some process design, materials and post-production must be done The preliminary design planning, especially from the cover to the outer packaging, must take into account the systematic, quality and artistic height. At the same time, in order to control the cost, the cover and outer box packaging materials use cardboard to mount the silk cloth, and the process uses the oil on the cloth and the method of hot stamping and hot paint. Among them, the high-end box-type outer packaging design has a wood engraving process. These materials have a high cost performance, and the process design effect is also very outstanding. Eventually, the perfect fusion of artistic taste and technical quality is achieved. For the clever use of craftsmanship.
Book binding design is a systematic project, which involves a wide range of aspects. Only in terms of craftsmanship, it is not exhaustive in terms of thousands of words. Finally, special attention should be paid not to regard the process as some later processes, but to carry out the expected conception at the beginning of the design, and to incorporate the craftsmanship skillfully and creatively into the creative design.
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