The significance of brand added value

Meaning of brand added value Date:2014-08-28 12:13
The sporting goods industry not only has the characteristics of cultural resources, but also has the characteristics of industrial resources. The spiritual influence and cultural radiation function of modern sports provide a unique opportunity for the development of sporting goods manufacturing. The ever-increasing quality of people's lives and people's constant pursuit of a healthy body have provided a vast space for the development of the sporting goods market. From this point of view, the sporting goods manufacturing industry is a long-term promising and veritable sunrise industry. The main industrial characteristics are: 1. The brand as the main added value. In the era of “brand management products”, sporting goods have been highly homogenized. People have increasingly paid attention to psychological needs and spiritual feelings when selecting and using sporting goods. Brands have gradually become the most important distinction from the same industry and the same products. Standards and rise to the core competitiveness of sporting goods companies. With the globalization of communication networks and the modernization of communication tools, each major sporting event will receive the attention of the Internet, television, radio, newspapers, and other media. High-end sports competitions in any one place will quickly spread through different media. all around the world. Brand sporting goods also take the world’s attention and attention. Therefore, compared with other industries, the characteristics of sports products with brands as the main added value are obviously higher than those of general consumer products, and the brand effect is more prominent. 2. High correlation with other industries. The sporting goods manufacturing industry involves a number of industry sectors. Sporting goods are involved in the chemical, aerospace, electronics, and machinery industries, and are closely associated with games, toys, tourism, leisure, education, and entertainment industries. According to the 2000 investment output model of the sports industry in Zhejiang Province, both the breadth and depth of industrial linkages and the analysis of industrial ripple effects show that there is a close relationship between the sporting goods industry and other sectors of the national economy. Among them, the breadth of association ranks among the top in many industrial sectors, and the top five industries in terms of relevance depth are: textile industry, garment leather down and other textile products manufacturing, paper printing and cultural and educational supplies manufacturing, business and social services.

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