The purpose of the art revolution beginning in the nineteenth century was to bind the classical art and seek new freedom. This trend will inevitably bring about changes in the shape of the watch, not only the circular pocket watch can be worn in the hands of the watch, watch the shape is no longer limited to round, square or other traditional shapes. First try The first movement to revolution was the Industrial Revolution, an example of movement in art and craft, William Morris of Great Britain rejected the industrial revolution in the 1860s and called for traditional handcrafting, emphasizing the value of traditional skills. Influenced by the social currents of thought at that time, this movement gave small companies the opportunity to evolve into large companies and trained many skilled artisans and social elites. In the 19th century, watches were mainly bought by the upper classes, and watchmakers who called themselves watchmakers at this time were born. As a result, watchmaking has become more professional. Even though the manufacturing of watches at this time still has some incomprehensible doubts, at the end of the 19th century, watchmakers began to improve their craftsmanship and began to work hard on the decoration of watches. Some of the propaganda about watch design also joined the change, we can see the quality of the soul from the watch itself. After the Industrial Revolution, the style of follow-up, the shape of the change, Arabian patterns, etc. have all started as a watchmaker's design inspiration. A simple example is that the dial began to use Arabic numerals, compared with the Roman numerals, it is more in line with Art Nouveau, the use of new art forms was once suspected in the watch industry. By the late 19th century, master watchmakers gradually moved closer to the Art Nouveau style and devoted much of their attention to the modification of the watch's watchmaking. The publicity of some watchmakers testified to the significant influence the Art Nouveau had on the watch industry. Marriage of watchmaking and decorative arts This attempt is actually part of the experimental phase of design style reform, in fact, how to use these aesthetic elements need to consider the use of objects in daily life. Initially, the art of decorative expression was limited to the design of furniture and clothing, and later gradually affected all objects in our daily life, including watches. Similarly, Germanic movements such as the German Manufacturing Alliance and the Bauhaus style are looking for a simple, formal, and versatile way to define the shape of an object. At this time emphasizing the functionality is still the focus, decoration is just a supplement. Later, pop culture and the wave of decorative arts swept the globe, an international movement that replaced these minor nationalist movements. And bring the forefront of the popular elements and decorative art style. In this sense, the art of decoration is actually the inheritance and development of the art nouveau, which spread from Paris to the entire western world. The contradiction between simple shapes and complex materials has forced watchmakers to make changes to adapt to this movement, which is clearly still relevant to today's watchmaking industry. Decorative art is unique in terms of simple style and simple geometric lines. The simple Arabian moment on the dial of the watch indicates the change of art from new art to decorative art. This simple but purely aesthetic norms is more suitable for watchmakers adapt to the functional demands of modern society. There are even people who have proposed the style of permanence, which is why it is still popular today. Pop art in front of quartz watch Another influencing factor in the evolution of watchmaking is the post-war pop art movement, a trend that emphasizes innovation and consumption, driving mass consumption. Influenced by it, there are some expensive watches that are either luxurious or playful. This trend also makes mechanical watches functional and philosophical start compatible. Early attempts by pop art makers were relatively small, but they could be seen as a highlight of pre-quartz watch production. Beginning in the late 19th century, watchmakers either completely followed market trends or simply acquired some inspirational elements. Compared to other industries, they follow the trend of the public is too cautious, or even delayed. Later in the twentieth century, pop art was revealed through the quartz watchmaking process. The most obvious performance is Swatch, Swatch today still avant-garde fashion interpretation of the watch design. In the late twentieth century, the mechanical watch was re-valued, some watch manufacturers began to absorb the design elements has never been valued before, and even began to adapt to market trends.