Anta sports brand and then through sports marketing full marketing

ANTA Sports officially became a strategic partner of the Aquatic Center and the national team, the next four years, ANTA will be the main sponsor identity providers and suppliers of sports equipment, build for the Chinese national sailing team, rowing teams five national team Including the award-winning equipment, technology and sports equipment, including the "new shirt."

The industry believes that sponsoring large-scale sports events is actually a sports marketing tool, but also help to enhance the brand image of Anta , while the development prospects of the Chinese local sports brand also worth the wait.

With the gradual improvement of living standards, the demand for sporting goods is increasing. Some reports suggest that the sportswear market in China may expand at an average annual rate of 18%. By 2013, the market size will reach 149.1 billion yuan.

Due to the increase in the average selling price of wholesale and retail outlets and the expansion of product distribution network, Anta showed a relatively high growth rate in the first half of the year. Turnover for the first half of 2008 was RMB2.82 billion, up 27.7% over the same period of last year. Net profit increased by RMB608 million 40.1%. Basic earnings per share of 0.2443 yuan, mid-share distribution of 0.12 yuan per share.