Product packaging usually refers to the container or package that holds and protects the product, and specifically refers to the product's container and external dressing. In modern marketing, product packaging has received universal attention, mainly due to the increasing function and role of packaging under modern social conditions. Mainly in the protection of goods, to ensure the transfer of goods from the production field to the hands of consumers, until the product is consumed before, so that the value of the product is not affected by the outside, the product entity is not damaged, scattered spills and changes rot; beautification of goods, promote Sales, exquisite, and beautiful product packaging can enhance the beauty of the product and give consumers a good impression. It plays a role of â€œsilent salesmanâ€, especially in exporting goods. Packaging is even more important. As for supermarkets, self-selected shopping malls, and automatic vending, they mainly rely on commodity packaging to introduce customers, sell products, and increase profits. Good packaging does not allow good products to complement the packaging of good products, but also enables products to add value. The excess price far exceeds the additional cost of packaging, and customers are happy to accept it, which is in the international market. On the more obvious; easy to transport, carry and store, the physical form of goods are gaseous, liquid, solid and colloidal, etc., their physical and chemical properties vary, may be toxic, corrosive or volatile, flammable , Explosive, etc., may have edges, corners, or other shapes that endanger personal safety. All these types of packaging must be properly packaged to facilitate transportation, carrying and storage, or to ensure the safety of transportation.
Product packaging itself condenses the wisdom of product producers and packaging designers. It is the crystallization of wisdom and the marketing strategy of operators. In product production and sales, product packaging strategies are the following: product line packaging, also called similar packaging. Is a company produces a variety of different products, using the same pattern on the packaging, similar colors or other common features, so that customers can easily be identified as the same company's products, such packaging can expand business momentum, save packaging design costs; Packing means that the company or business operator, based on the combination of people's daily consumption habits, packs several related products in the same package, also called multi-packaging. The purpose is to facilitate the identification and promotion of products by consumers, and the use of packaging, that is, the empty packaging containers can be moved to other uses after the packaging of the original packaging products is used up; the enclosed packaging of goods, that is, on or in the packaging of the products, is attached The award vouchers or in-kind items attract consumers to purchase and expand sales. The grade package refers to the products that the company operates. Different packages are used because of different quality or different grades.
With the update of products and the change of the market, the company pays attention to the collection of domestic and international market information, and accordingly reforms the packaging design. Especially in modern market operations, packaging innovation and product innovation are equally important. The novelty of packaging, even in the case of constant product quality, often produces unexpected effects.
Source: Viking Business