Furniture domestic sales war has broken out, future furniture highlights need to break through

Furniture domestic sales "war" broke out

The economic crisis in 2009 caused Chinese furniture exports to suffer, and many furniture companies began to seek domestic sales breakthroughs. According to the statistics of the China Furniture Association, the domestic sales of furniture in China has maintained a growth rate of more than 15% for many years, and annual sales exceeded 400 billion yuan. At the beginning of 2011, the North-South war of domestic furniture brands began. First, Beijing furniture enterprises collectively went south to Guangdong to promote the brand with great fanfare. Then they have been export-oriented. The Guangdong furniture enterprises that have been low-key in the domestic market have attacked Beijing and established the “Guangdong Furniture Beijing Headquarters Base”. Nearly 40 southern furniture brands have announced high-profile presence. Beijing market.

China International Furniture Fair, co-sponsored by China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd. in September 2011, is one of the most important exhibitions in China's furniture industry. In addition, the Yangtze River Delta region is also an important furniture production base. The "Civil War" smoke will be fully upgraded at the September furniture fair, and all brands will make a total solution to win the opportunity to seize the domestic market. According to the statistics of China International Furniture Fair, more than 30% of the civil furniture exhibitors are expected to switch from domestic sales to domestic and foreign sales this year, and they are expected to open the domestic market through various channels.

Expo World Expo: More than 2,000 brands on display

The 16-year-old China International Furniture Fair is known as the World Expo for the furniture industry because of its large number of exhibitors and complete exhibits. At the furniture fair this year, there will be more than 2,000 furniture companies and brands, all of which are carefully selected quality suppliers. According to reports, in order to ensure the quality of exhibitors and exhibits, the organizers are still mulling a more subdivided scoring system and implementing the “last elimination system”. The scoring standards will include product quality, enterprise scale, design awards, and e-commerce. The level of development is jointly scored by experts and organizers. It is expected that this scoring system will be implemented at this year's show. Companies with high scores will get better placements, while companies with the bottom of the rankings will face the risk of being eliminated.

After the American High Point Furniture Fair and the Milan Furniture Fair, the China International Furniture Fair, one of the top three furniture fairs in the world, is also internationally renowned. The number of overseas exhibitors at China International Furniture Fair this year has increased by 15% to 130. Overseas famous furniture companies from Italy, France, Japan, Malaysia, Indonesia and other groups have participated in the exhibition. They hope to use September Furniture Fair as the starting point for entering the Chinese market, looking for their brand agents in China, and hope to use the international exhibition of furniture exhibitions. Reputation drives products into third countries. This year, the first eight civilian furniture manufacturers in Japan participated in the September furniture fair. Most of them came from Hokkaido and featured solid wood furniture design and processing.

The CondeHouse brand has been in the United States since 1984. The exhibition hopes to recommend these finely crafted and well-designed Japanese furniture to Chinese consumers. Columbini from Italy is one of Italy's largest furniture groups, and this year they will be exhibiting children's furniture at the China International Furniture Fair. The company already has two factories and 100 branches in China, but still hopes to attract more dealers through the exhibition platform to further expand its business in China.

The number of buyers in the market has increased by nearly 60%

As the influence of China International Furniture Fair at home and abroad has increased year by year, the number of professional buyers who come to visit the exhibition has also increased year by year. At the same time, with the recovery of the economic crisis, the domestic and foreign markets gradually warmed up. As the world's largest furniture producer and exporter, the export volume of China's furniture market has exceeded 25 billion US dollars for several consecutive years. From January to March this year, the export value of China's furniture products has rebounded significantly, up 20.25% over the same period of last year. At the same time, the total industrial output value increased by 27.2% over the same period last year. Under the influence of the market recovery, according to the pre-registration figures of the organizers, the number of pre-registered professional buyers at home and abroad has increased by 59.6% so far, and the number of overseas visitors has increased by 40%. It is estimated that more than 70,000 professional buyers from 150 countries and regions will visit Shanghai for purchase this year.

One-stop sourcing platform industry-wide barometer

As one of the most important exhibitions in the Chinese furniture industry, in addition to civilian furniture, China International Furniture Fair will also hold China International Office Furniture Exhibition, China International Cabinet Exhibition, China International Home Furnishing Fabric and Lighting Exhibition. China International Furniture Manufacturing Equipment and Raw Materials Exhibition and China International Furniture Accessories and Materials Exhibition, to create a one-stop whole industry chain procurement platform, as a barometer of the whole industry every year, has become a must for industry professionals. Feast carnival.

Civil furniture: the awakening of design brands

The exhibitors of the civil furniture manufacturers participating in the 16th China International Furniture Fair this year will exhibit various styles of living furniture, bedroom furniture, kitchen furniture, bathroom furniture, outdoor furniture, study furniture, children's furniture, etc. Different exhibits, such as modern furniture, Chinese classical furniture, mahogany furniture, European classical furniture, international brands and design furniture.

Different from the past, this year's exhibitors are paying more and more attention to the original design of the brand. Furniture is monotonous, plagiarized, and intellectual property protection is weak, which has caused Chinese furniture companies to be criticized. However, with the rise of Chinese furniture companies, more and more attention has been paid to the shaping of brands and the use of original design products to occupy the market, not just the “copying” bases of sneak plagiarism by foundries or new products of well-known foreign brands.

Silicone Tong

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