In recent days, outdoor advertisements of "no one goes to the street, not necessarily no one shopping" on Taobao Mall have occupied the "main" position of Beijing's bus and subway billboards. The high-profile "single flight" of Taobao Mall is regarded by the industry as a comprehensive speed-up of Taobao's B2C business.
In just a few years, China's consumer electronics distribution channel, which used to have Suning and Gome as the protagonists, is quietly performing a new round of transformation. Different from before, this time the traditional channels will face the collective impact of emerging online shopping channels and foreign channel vendors. What is the impact of Taobao Mall's independence and expansion of JD.com, and the entry of Wonder City and Yamada Electric? Can Gome and Suning resist this round of online and offline challenges?
The market is not saturated
"There is still a lot of room in China's home appliance market." Sun Yiding, vice president of Gome, said, "No matter online or offline, it is far from saturation, otherwise, Gome will not open 130 new stores in the second half of 2010 . For these competitions, as long as it is fair, we are always welcome. "
For the rapid development of online channels, which may have an impact on Gome, Suning and other physical channels, Sun Yiding said, "We have been doing these all. The acquisition of Century Electric Network (now Kuba Mall) is one of our actions. We will officially announce this matter. "
Does China's home appliance market really say that after the expansion of the "US-Soviet Union" for nearly 20 years, there is still huge room for it? "There is space, but definitely not in first-tier cities," Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, believes that "the current first-tier cities are basically saturated, with offline entities such as Gome Suning as the main body, and online Jingdong, Taobao and other networks Channel supplement. Their base camps are all first-tier cities. "
Platform B2C is the direction
"Compared with traditional B2C enterprises such as JD Mall, I am more optimistic about the platform B2C model like Taobao Mall." Wu Xianjian, secretary general of the National Consumer Electronics Channel Merchants Association, said.
Analysts pointed out that in the future, online shopping will most likely be a pattern of competition between the two camps: one is a platform-type B2C enterprise represented by Taobao, and the other is an online channel built by a large chain, such as Suning.com. At present, neither JD.com nor Taobao poses a great threat to Gome Suning, which at best can only be regarded as a channel supplement.
From enclosure to customers
Lu Jianbo said that in fact, both online and offline channels, its market share has stabilized, and it is unrealistic to have breakthrough development. Enterprises should pay attention to how to retain existing customers.
Kuba Mall Vice President Peng Liang also believes that both online and offline channels can hardly appear channels that can affect the overall situation, not so much in the enclosure, but rather in the circle of customers. "If you want to get ahead, you must break the homogeneity, which is very difficult. To play personality in this mass market, its customers are also destined to be only a few niche groups. Now all channels are tending to the same price In order to gain a foothold in the competition, the most important thing is to do a good job of pre-sale and after-sale services, and use services and logistics to win customers.
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