Packaging design factors
Packaging design refers to the use of suitable packaging materials, the use of clever craftsmanship, container structure for packaged goods modeling and packaging of landscaping decorative design can be seen from the packaging design elements include shape, material, color, text description and trademarks . The following focuses on two aspects of the elements.
(a) shape factor:
The form factor is the shape of the product package, including the size, size, and shape of the display surface. There are three kinds of forms that we see in daily life: natural form, man-made form and sporadic form. However, when we study the morphological structure of a product, we must find a species that is suitable for any kind of nature.
The form consists of several elements: point, line, face, and body. The main forms of packaging are: cylindrical, cuboid, conical and various shapes, as well as the combination of related shapes and the novelty of various forms of packaging formed by different cuttings are very important for the visual guidance of consumers. The role of strange visual forms can leave deep printing for consumers. The packaging designer must be familiar with the characteristics of the modality elements and their expressions, and this is used as a material for the expression of beauty.
When we consider the outline elements of packaging design, we must also understand it from the perspective of form beauty. According to the characteristics of packaging design in the form of the combination of the product's own features, organic and natural combination of various factors, in order to obtain a perfect unified design image.
(II) Material Elements
The material element is the texture and texture of the surface of the material used for the packaging of the product. It often affects the visual effects of product packaging. Using the surface change or surface shape of different materials can achieve the best effect of product packaging. Packaging materials, whether paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo materials, or other composite materials, have different texture and texture effects. The use of different materials and proper combination and configuration can give consumers different feelings such as novelty, cold or luxury. Material elements are an important part of packaging design. It directly affects the overall function and economic cost of packaging, production and processing methods, and recycling of packaging waste.
Packaging design is a step-by-step constitutional concept: the process of implementation, the opening up of new markets, the promotion of sales, and the reduction of costs cannot be separated from the packaging design of goods. Therefore, the understanding of commodities is the starting point of modern packaging design. The shape, color and decoration of product packaging are materialized forms that convey the designer's artistic mentality. First and foremost is the communication of design ideas, that is, creative basic artistic ideas and the selection and application of art forms. The success of excellent packaging design in aesthetic conception and artistic style is due to the careful and mature design concept. Any kind of "intention" is to make people clear and clear, and the graphical symbols on the packaging of goods are based on the product characteristics of the packaging surface pattern selection, text logo, color and other visual design performance. The graphic design will place a clear attempt on the presentation and packaging of sales. Not only must the unique language such as form, color, and text be used to express the dimension of space, but also the formal rules of visual creation, ie balance, symmetry and contrast. The rules of form, unity, harmony, etc., show rhythm and rhythm, convey specific forms such as product names, contents, and uses, and influence people's perceptual judgment of packaged goods. The visual semantics conveyed by the graphic is an intuitive expression. It is also a constituent element that evokes people's association and gives people a vivid revelation.
As far as the overall content of packaging art is concerned, aesthetic interest, attention to traditional culture, and deeper experience are all very important. To express this connotation well, we need to carry out an all-round and multi-angle excavation and exertion of packaging design on the artistic level.
Creativity is the basis of design, and it is also the dominating of the design process. Art creation is to transform the sentiment conveyed by the product image into visual aesthetics. It is believed that only by zealously considering the "combination of thought content and art form" can the packaging design work become an infectious "artwork." With the change of ideas, the increase of creation methods and changes, the obsolete sense of obsolescence, the old and old designs, and the format of rules, etc., have been deepened in conception and typical theme images. Strong sense of form, abstract variability, and the emergence of new visually-infected images. The exploration of new forms of packaging design art should be an important topic in modern packaging design art.
First, the artistic factors of commodity packaging
The artistry of the packaging is reflected in the individual style, style, production methods, and material selection of the packaging, and can influence the overall level of packaging through these links. As far as the overall content of packaging art is concerned, aesthetic interest, attention to traditional culture, and deeper experience are all very important. To express this connotation well, we need to carry out an all-round and multi-angle excavation and exertion of packaging design on the artistic level.
Creativity is the basis of design, and it is also the dominating of the design process. Art creation is to transform the sentiment conveyed by the product image into visual aesthetics. It is believed that only by zealously considering the "combination of thought content and art form" can the packaging design work become an infectious "artwork." With the change of ideas, the increase of creation methods and changes, the obsolete sense of obsolescence, the old and old designs, and the format of rules, etc., have been deepened in conception and typical theme images. Strong sense of form, abstract variability, and the emergence of new visually-infected images. The exploration of new forms of packaging design art should be an important topic in modern packaging design art.
Any successful art is rich in beauty, and the art of beauty must serve and manifest life, because the production of each artwork includes the drawing of art, imagination and expression of beauty, which is the need for objective expression and the composition of artistic content. The artistic feature of packaging design is to show the inner essence, and the beauty must conform to the principle of practical, economical and accurate, and rapid delivery of commodity information. Modern packaging is more concerned with emotions, focuses on the family, and creates a production atmosphere. This has become an important aspect of the aesthetic characteristics of modern packaging design.
How to use the design to show the dual features of the product's practical function and aesthetic function, material and spirit, is a key issue in the appearance design of the product. Therefore, the aesthetic standards for the design of packaging, advertising, and promotional products of products are not for beauty and beauty, but for decoration. Unsatisfactory decorating design not only damages the performance of the product, but also seriously affects the production and sales of the product. When designing products, we can grasp some basic rules of formal beauty, and carry out targeted design according to the characteristics of different products, different packaging materials, different production process conditions, and different sales targets.
In any art, a certain amount of decorativeness is necessary. Moreover, the packaging design itself also includes a decorative technique for serving goods. It must also emphasize certain decorations while requiring a specific form beauty. Many excellent packaging designs come from decorative languages, and commodity packaging designs in various forms and different expression methods have distinctive features. Although they sometimes reflect certain contents, they sometimes only play a decorative role. They are both modest and confident in the expression of commodities and are an important means of embodying corporate production and sales strategies, product strategies, and promotional strategies.
Among them, color is the most form factor that can touch people and express people's emotions. The use of a certain color to decorate the appearance of modern products often has the effect of enhancing the image of the product, enhancing the visual memory of consumers, affecting the purchasing psychology of consumers and transmitting certain product information.
The fast pace of modern life makes it difficult for people working in the city to return to their homes after a day of intense work and social interaction. The environment created by elegant, quiet and cool-colored products can satisfy their psychological needs. The red, green, and irritating colors make them feel uneasy and even feel vulgar and disgusted. But for those who have long lived in rural areas and grasslands, they deal with yellow land and green grasslands all year round. Big red and green will make them feel fresh and happy. For children, their toys and supplies should have colorful, vivid color features that will make them easy to identify and maintain their curiosity and freshness for toys and supplies for a longer period of time.
The graphic design will place a clear attempt on the presentation and packaging of sales. Not only must the unique language such as form, color, and text be used to express the dimension of space, but also the formal rules of visual creation, ie balance, symmetry and contrast. The rules of form, unity, harmony, etc., show rhythm and rhythm, convey specific forms such as product names, contents, and uses, and influence people's perceptual judgment of packaged goods. The visual semantics conveyed by the graphic is an intuitive expression. It is also a constituent element that evokes people's association and gives people a vivid revelation.
The color design of a product cannot be as pure as a designer's psychological experience. It should not only follow the aesthetic principles of color, but also pay attention to his design for different people. The color beauty of a product is an integral part of the product form beauty. The color beauty must conform to the rules of formal beauty. If the color is out of harmony with the regular beauty of the form, the overall image of the product is a great damage, failing to reach the color of the product packaging. The effect is even more difficult to impress consumers with color beauty.
Source: Art Online
Packaging design refers to the use of suitable packaging materials, the use of clever craftsmanship, container structure for packaged goods modeling and packaging of landscaping decorative design can be seen from the packaging design elements include shape, material, color, text description and trademarks . The following focuses on two aspects of the elements.
(a) shape factor:
The form factor is the shape of the product package, including the size, size, and shape of the display surface. There are three kinds of forms that we see in daily life: natural form, man-made form and sporadic form. However, when we study the morphological structure of a product, we must find a species that is suitable for any kind of nature.
The form consists of several elements: point, line, face, and body. The main forms of packaging are: cylindrical, cuboid, conical and various shapes, as well as the combination of related shapes and the novelty of various forms of packaging formed by different cuttings are very important for the visual guidance of consumers. The role of strange visual forms can leave deep printing for consumers. The packaging designer must be familiar with the characteristics of the modality elements and their expressions, and this is used as a material for the expression of beauty.
When we consider the outline elements of packaging design, we must also understand it from the perspective of form beauty. According to the characteristics of packaging design in the form of the combination of the product's own features, organic and natural combination of various factors, in order to obtain a perfect unified design image.
(II) Material Elements
The material element is the texture and texture of the surface of the material used for the packaging of the product. It often affects the visual effects of product packaging. Using the surface change or surface shape of different materials can achieve the best effect of product packaging. Packaging materials, whether paper materials, plastic materials, glass materials, metal materials, ceramic materials, bamboo materials, or other composite materials, have different texture and texture effects. The use of different materials and proper combination and configuration can give consumers different feelings such as novelty, cold or luxury. Material elements are an important part of packaging design. It directly affects the overall function and economic cost of packaging, production and processing methods, and recycling of packaging waste.
Packaging design is a step-by-step constitutional concept: the process of implementation, the opening up of new markets, the promotion of sales, and the reduction of costs cannot be separated from the packaging design of goods. Therefore, the understanding of commodities is the starting point of modern packaging design. The shape, color and decoration of product packaging are materialized forms that convey the designer's artistic mentality. First and foremost is the communication of design ideas, that is, creative basic artistic ideas and the selection and application of art forms. The success of excellent packaging design in aesthetic conception and artistic style is due to the careful and mature design concept. Any kind of "intention" is to make people clear and clear, and the graphical symbols on the packaging of goods are based on the product characteristics of the packaging surface pattern selection, text logo, color and other visual design performance. The graphic design will place a clear attempt on the presentation and packaging of sales. Not only must the unique language such as form, color, and text be used to express the dimension of space, but also the formal rules of visual creation, ie balance, symmetry and contrast. The rules of form, unity, harmony, etc., show rhythm and rhythm, convey specific forms such as product names, contents, and uses, and influence people's perceptual judgment of packaged goods. The visual semantics conveyed by the graphic is an intuitive expression. It is also a constituent element that evokes people's association and gives people a vivid revelation.
As far as the overall content of packaging art is concerned, aesthetic interest, attention to traditional culture, and deeper experience are all very important. To express this connotation well, we need to carry out an all-round and multi-angle excavation and exertion of packaging design on the artistic level.
Creativity is the basis of design, and it is also the dominating of the design process. Art creation is to transform the sentiment conveyed by the product image into visual aesthetics. It is believed that only by zealously considering the "combination of thought content and art form" can the packaging design work become an infectious "artwork." With the change of ideas, the increase of creation methods and changes, the obsolete sense of obsolescence, the old and old designs, and the format of rules, etc., have been deepened in conception and typical theme images. Strong sense of form, abstract variability, and the emergence of new visually-infected images. The exploration of new forms of packaging design art should be an important topic in modern packaging design art.
First, the artistic factors of commodity packaging
The artistry of the packaging is reflected in the individual style, style, production methods, and material selection of the packaging, and can influence the overall level of packaging through these links. As far as the overall content of packaging art is concerned, aesthetic interest, attention to traditional culture, and deeper experience are all very important. To express this connotation well, we need to carry out an all-round and multi-angle excavation and exertion of packaging design on the artistic level.
Creativity is the basis of design, and it is also the dominating of the design process. Art creation is to transform the sentiment conveyed by the product image into visual aesthetics. It is believed that only by zealously considering the "combination of thought content and art form" can the packaging design work become an infectious "artwork." With the change of ideas, the increase of creation methods and changes, the obsolete sense of obsolescence, the old and old designs, and the format of rules, etc., have been deepened in conception and typical theme images. Strong sense of form, abstract variability, and the emergence of new visually-infected images. The exploration of new forms of packaging design art should be an important topic in modern packaging design art.
Any successful art is rich in beauty, and the art of beauty must serve and manifest life, because the production of each artwork includes the drawing of art, imagination and expression of beauty, which is the need for objective expression and the composition of artistic content. The artistic feature of packaging design is to show the inner essence, and the beauty must conform to the principle of practical, economical and accurate, and rapid delivery of commodity information. Modern packaging is more concerned with emotions, focuses on the family, and creates a production atmosphere. This has become an important aspect of the aesthetic characteristics of modern packaging design.
How to use the design to show the dual features of the product's practical function and aesthetic function, material and spirit, is a key issue in the appearance design of the product. Therefore, the aesthetic standards for the design of packaging, advertising, and promotional products of products are not for beauty and beauty, but for decoration. Unsatisfactory decorating design not only damages the performance of the product, but also seriously affects the production and sales of the product. When designing products, we can grasp some basic rules of formal beauty, and carry out targeted design according to the characteristics of different products, different packaging materials, different production process conditions, and different sales targets.
In any art, a certain amount of decorativeness is necessary. Moreover, the packaging design itself also includes a decorative technique for serving goods. It must also emphasize certain decorations while requiring a specific form beauty. Many excellent packaging designs come from decorative languages, and commodity packaging designs in various forms and different expression methods have distinctive features. Although they sometimes reflect certain contents, they sometimes only play a decorative role. They are both modest and confident in the expression of commodities and are an important means of embodying corporate production and sales strategies, product strategies, and promotional strategies.
Among them, color is the most form factor that can touch people and express people's emotions. The use of a certain color to decorate the appearance of modern products often has the effect of enhancing the image of the product, enhancing the visual memory of consumers, affecting the purchasing psychology of consumers and transmitting certain product information.
The fast pace of modern life makes it difficult for people working in the city to return to their homes after a day of intense work and social interaction. The environment created by elegant, quiet and cool-colored products can satisfy their psychological needs. The red, green, and irritating colors make them feel uneasy and even feel vulgar and disgusted. But for those who have long lived in rural areas and grasslands, they deal with yellow land and green grasslands all year round. Big red and green will make them feel fresh and happy. For children, their toys and supplies should have colorful, vivid color features that will make them easy to identify and maintain their curiosity and freshness for toys and supplies for a longer period of time.
The graphic design will place a clear attempt on the presentation and packaging of sales. Not only must the unique language such as form, color, and text be used to express the dimension of space, but also the formal rules of visual creation, ie balance, symmetry and contrast. The rules of form, unity, harmony, etc., show rhythm and rhythm, convey specific forms such as product names, contents, and uses, and influence people's perceptual judgment of packaged goods. The visual semantics conveyed by the graphic is an intuitive expression. It is also a constituent element that evokes people's association and gives people a vivid revelation.
The color design of a product cannot be as pure as a designer's psychological experience. It should not only follow the aesthetic principles of color, but also pay attention to his design for different people. The color beauty of a product is an integral part of the product form beauty. The color beauty must conform to the rules of formal beauty. If the color is out of harmony with the regular beauty of the form, the overall image of the product is a great damage, failing to reach the color of the product packaging. The effect is even more difficult to impress consumers with color beauty.
Source: Art Online