The design of the book is essentially to consciously design information (ie, knowledge of various disciplines) so that the information is presented to the reader in an eye-catching and easily-accepted form. The designer is making a book. Must have design ideas before. The designers of modern books must have the courage to shake the authority of the bookmakers for millennia. They are not satisfied with the use of literal symbols as the only means of conveying the media. They make their own new understandings and explanations based on textual information, and think as vividly as possible, and With the transmission of visual information, it has developed from one-way writing behavior to multi-directional communication. Tibetan religion has a Buddhist language of “remodeling the golden bodyâ€. After the publishers, authors, editors, designers, and book-makers work together to develop new ideas and reshape the “golden body of knowledgeâ€.
The layout design art is, of course, a practical art. It should be utilitarian and serve the content of the book. However, it has its own unique form of expression and its unique charm. Just like "one person only one foot, each one is different from Shaw", although the book layout is not upright, it should have all sorts of colors, a great deal of malleability and richness.
The layout design of the book on one side is dull and mediocre, making people tedious to read, unable to afford the spirit, easily tired, and wandering outside the book. Moreover, pool fish are also often involved, causing readers to treat the content as leisurely, unable to concentrate and indifference, and the good content of a book may therefore be buried.
With its unique layout design, it is possible to create a quite attractive beam and inducing the readers to make an outspoken visit. After making a tour of Taiwan and exploring the winding paths, there are layers of land that have gradually become better and unconsciously. Throughout the book, I am extremely happy and satisfied.
The new layout design is always free from the normal and common conventions of shamelessness. Those unfamiliar fonts, font sizes, lines, and blanks have undergone such an orderly combination to form an unusual spatial relationship. It's colorful and refreshing.
Excellent layout design will never come from the layout designers who simply use fonts and font sizes. It requires designers to have rich literacy, a more acute aesthetic point of view, a creative way of thinking, a certain art guts, and a certain amount of technical knowledge.
Designers of book layouts should closely focus on any actual utilitarian needs that undermine the content of books, and use the rules of formal beauty to conduct layout design operations. Both practical and aesthetic considerations, conceived and designed endless layout changes, so that the books they handle are lively and colorful.
To explore the innovation of book layout design is of theoretical and practical significance. We now share the ideas of several layout designs with our colleagues.
1. Thematic image enhancement In the process of layout design, the measures to highlight and strengthen the theme image are to present the theme multiple times and in multiple perspectives. Such as the cover, back cover, front and rear ring lining, directory, translation order, inscriptions, jackets should have a theme image, each image should have different changes. Unify the changes and further deepen the theme image.
2. The plate divides the border area by the golden ratio, leaving a square equivalent to the golden rule, which is a piece of text on top of the top and right, as well as a piece of white on the top of the banner, and a piece of white on the top and left. This type of layout design, the layout is more reasonable, the title and the text of the layout of the left and right echoes, the level of care and hope, the distribution of the text map density. The layout is divided into three parts, and there are defects in the divisions so that they can change.
3. Axial symmetry will be written on both sides of the left and right side, that is, double yards and single yards as a side view, according to this design layout, there will always be a sense of the overall sense of the atmosphere, the visual will bring fresh stimuli. Symmetrical layout with an appointment as an axis, external division and internal integration, Zhang convergence, or cause the expansion of the layout, open the original, or strengthen the accumulation of centripetal force, there is a steady effect.
4. Bookbroken inversion
Using the method of brows and crosses, according to the law of people's eyes moving from the lower left to the upper right, the double-coded book brows line up at the foot of the ground, and the single-coded book brows line up at the head of the day. Book brows are wrong and thought-provoking. The book brows that are staggered up and down, left and right, break the balance of conventional absolute symmetry, present surprising new ideas in form, and have unique aesthetic values.
5. Boldly leaving a blank space for layout is an effective way to inject vitality into the layout. Boldly set aside large, blank spaces, is the embodiment of modern book layout design consciousness. Appropriately and rationally leaving gaps can convey the designer's elegant aesthetic taste, break the rigid conventional practice, make the layout transparent, cheerful, jump, fresh, and give the reader a visually stimulating and pleasant stimulation. It is loose and small. Of course, large blanks cannot be used indiscriminately. Once there is a gap, there must be echoes and transitions in order to avoid form and form, resulting in an empty layout.
6. The patterned book brow booklet has the function of decorating, in addition to the function of facilitating the search and inspection. The general book brow is only one line, and it consists only of horizontal lines and text. The use of patterns as a book eyebrow, although very exaggerated, is still decent, so that the characteristics of the objects being expressed are more distinct and prominent, resulting in a surprisingly exquisite sense of beauty.
7. Increase the number of the page number Book Brow Page Breakthrough Use the large number with the fifth character and combine it with the book brow to form an organic whole. After the pages of the book were opened, the double-coded and single-coded pages were symmetry axes, and the two figures were at the left and right incisions at the head of the head. He was quite distant and symmetrical and stood upright, making the brow eyebrows flutter. Played a role in adjusting the atmosphere of the book and the finishing touch.
8. The form content corresponds to a book “The United States and All Together†seen in the bookstore. It is a collection of Guilin landscape attractions collected from all over the country in 1990. This style of book is elegant and elegant, and its form and content correspond and match. It not only embodies the sense of traditional culture, but also overflows with a strong modern atmosphere, highlighting the book characteristics of the new couplets. Its layout design mainly has the following characteristics:
(1) Straight line, straight line is the traditional form of China, and only the straight line form can correspond to the form of lineup.
(2) Use the No. 4 long imitation platoon couplets to make them look handsome and eye-catching, and use traditional Chinese characters for their books; the title uses No. 3 Masanori to emphasize the flavor of the Chinese calligraphy handwriting; The fonts created by the contemporary, as a hint that these couplet writers are contemporary.
(3) The entire book, so the pages of the book, are surrounded by the boundary of the civil and military borders, because in the traditional Chinese book edition, the border between the text and the military is one of the most distinctive forms.
(4) The name of the book and the name of the spot were used in the first book Song of Song Dynasty. This type of script is not available in ancient times and is also intended to imply that this is a book written by a contemporary person.
9. The whole body version of “Two noble relatives†is the latest confirmed Shakespeare play in recent years. Its Chinese translation has resulted in the increase of the number of Shakespeare plays originally published in China from 37 to 38. The whole-body map is used to deepen the theme. Each episode of a series of albums, flipping the pages is just like opening the stage curtain; each one of the questions is just like a visual scene on the stage; 20 scenes in five scenes, one scene and one big break, one break at a time. All the characters and scenes are vivid and detailed. It is like watching a book with more than one scene and many scenes. The layout design of this book highlights and reinforces the characteristics of the script as an art form, tempting the reader to read it down step by step.
Plates through a variety of frame size specifications changes, live without separation, and constantly, with its rich picture throughout the book, so that the entire book to form an orderly battle, the sense of rhythm and the overall sense of strong. The layout design of “Two noble relatives†thus instilled the spirit of Shakespeare’s plays. In the application, it showed an independent, intriguing form of beauty.
In all fairness, it is difficult to require every designer to come out with every book that has an original typographic design; however, every book that is designed must be used with serious thoughts, but it is not excessive demand.
In all fairness, every designer is required to have a very keen sense of smell in the form of beauty, which is difficult to do; but, consciously use the rules of formal beauty to design, but it is not unreasonable demand.
In all fairness, the layout design of each book is required to be devoted to the painstaking efforts. This is impossible to do. However, it is not allowed to carelessly lay stress on the layout design of the keynote books.
The above-mentioned several kinds of layout design is to understand the spirit of the manuscript and express the characteristics of the basic contents of the manuscript in the form of the layout of the art. It has achieved the purpose that people never forget.
The layout design art is, of course, a practical art. It should be utilitarian and serve the content of the book. However, it has its own unique form of expression and its unique charm. Just like "one person only one foot, each one is different from Shaw", although the book layout is not upright, it should have all sorts of colors, a great deal of malleability and richness.
The layout design of the book on one side is dull and mediocre, making people tedious to read, unable to afford the spirit, easily tired, and wandering outside the book. Moreover, pool fish are also often involved, causing readers to treat the content as leisurely, unable to concentrate and indifference, and the good content of a book may therefore be buried.
With its unique layout design, it is possible to create a quite attractive beam and inducing the readers to make an outspoken visit. After making a tour of Taiwan and exploring the winding paths, there are layers of land that have gradually become better and unconsciously. Throughout the book, I am extremely happy and satisfied.
The new layout design is always free from the normal and common conventions of shamelessness. Those unfamiliar fonts, font sizes, lines, and blanks have undergone such an orderly combination to form an unusual spatial relationship. It's colorful and refreshing.
Excellent layout design will never come from the layout designers who simply use fonts and font sizes. It requires designers to have rich literacy, a more acute aesthetic point of view, a creative way of thinking, a certain art guts, and a certain amount of technical knowledge.
Designers of book layouts should closely focus on any actual utilitarian needs that undermine the content of books, and use the rules of formal beauty to conduct layout design operations. Both practical and aesthetic considerations, conceived and designed endless layout changes, so that the books they handle are lively and colorful.
To explore the innovation of book layout design is of theoretical and practical significance. We now share the ideas of several layout designs with our colleagues.
1. Thematic image enhancement In the process of layout design, the measures to highlight and strengthen the theme image are to present the theme multiple times and in multiple perspectives. Such as the cover, back cover, front and rear ring lining, directory, translation order, inscriptions, jackets should have a theme image, each image should have different changes. Unify the changes and further deepen the theme image.
2. The plate divides the border area by the golden ratio, leaving a square equivalent to the golden rule, which is a piece of text on top of the top and right, as well as a piece of white on the top of the banner, and a piece of white on the top and left. This type of layout design, the layout is more reasonable, the title and the text of the layout of the left and right echoes, the level of care and hope, the distribution of the text map density. The layout is divided into three parts, and there are defects in the divisions so that they can change.
3. Axial symmetry will be written on both sides of the left and right side, that is, double yards and single yards as a side view, according to this design layout, there will always be a sense of the overall sense of the atmosphere, the visual will bring fresh stimuli. Symmetrical layout with an appointment as an axis, external division and internal integration, Zhang convergence, or cause the expansion of the layout, open the original, or strengthen the accumulation of centripetal force, there is a steady effect.
4. Bookbroken inversion
Using the method of brows and crosses, according to the law of people's eyes moving from the lower left to the upper right, the double-coded book brows line up at the foot of the ground, and the single-coded book brows line up at the head of the day. Book brows are wrong and thought-provoking. The book brows that are staggered up and down, left and right, break the balance of conventional absolute symmetry, present surprising new ideas in form, and have unique aesthetic values.
5. Boldly leaving a blank space for layout is an effective way to inject vitality into the layout. Boldly set aside large, blank spaces, is the embodiment of modern book layout design consciousness. Appropriately and rationally leaving gaps can convey the designer's elegant aesthetic taste, break the rigid conventional practice, make the layout transparent, cheerful, jump, fresh, and give the reader a visually stimulating and pleasant stimulation. It is loose and small. Of course, large blanks cannot be used indiscriminately. Once there is a gap, there must be echoes and transitions in order to avoid form and form, resulting in an empty layout.
6. The patterned book brow booklet has the function of decorating, in addition to the function of facilitating the search and inspection. The general book brow is only one line, and it consists only of horizontal lines and text. The use of patterns as a book eyebrow, although very exaggerated, is still decent, so that the characteristics of the objects being expressed are more distinct and prominent, resulting in a surprisingly exquisite sense of beauty.
7. Increase the number of the page number Book Brow Page Breakthrough Use the large number with the fifth character and combine it with the book brow to form an organic whole. After the pages of the book were opened, the double-coded and single-coded pages were symmetry axes, and the two figures were at the left and right incisions at the head of the head. He was quite distant and symmetrical and stood upright, making the brow eyebrows flutter. Played a role in adjusting the atmosphere of the book and the finishing touch.
8. The form content corresponds to a book “The United States and All Together†seen in the bookstore. It is a collection of Guilin landscape attractions collected from all over the country in 1990. This style of book is elegant and elegant, and its form and content correspond and match. It not only embodies the sense of traditional culture, but also overflows with a strong modern atmosphere, highlighting the book characteristics of the new couplets. Its layout design mainly has the following characteristics:
(1) Straight line, straight line is the traditional form of China, and only the straight line form can correspond to the form of lineup.
(2) Use the No. 4 long imitation platoon couplets to make them look handsome and eye-catching, and use traditional Chinese characters for their books; the title uses No. 3 Masanori to emphasize the flavor of the Chinese calligraphy handwriting; The fonts created by the contemporary, as a hint that these couplet writers are contemporary.
(3) The entire book, so the pages of the book, are surrounded by the boundary of the civil and military borders, because in the traditional Chinese book edition, the border between the text and the military is one of the most distinctive forms.
(4) The name of the book and the name of the spot were used in the first book Song of Song Dynasty. This type of script is not available in ancient times and is also intended to imply that this is a book written by a contemporary person.
9. The whole body version of “Two noble relatives†is the latest confirmed Shakespeare play in recent years. Its Chinese translation has resulted in the increase of the number of Shakespeare plays originally published in China from 37 to 38. The whole-body map is used to deepen the theme. Each episode of a series of albums, flipping the pages is just like opening the stage curtain; each one of the questions is just like a visual scene on the stage; 20 scenes in five scenes, one scene and one big break, one break at a time. All the characters and scenes are vivid and detailed. It is like watching a book with more than one scene and many scenes. The layout design of this book highlights and reinforces the characteristics of the script as an art form, tempting the reader to read it down step by step.
Plates through a variety of frame size specifications changes, live without separation, and constantly, with its rich picture throughout the book, so that the entire book to form an orderly battle, the sense of rhythm and the overall sense of strong. The layout design of “Two noble relatives†thus instilled the spirit of Shakespeare’s plays. In the application, it showed an independent, intriguing form of beauty.
In all fairness, it is difficult to require every designer to come out with every book that has an original typographic design; however, every book that is designed must be used with serious thoughts, but it is not excessive demand.
In all fairness, every designer is required to have a very keen sense of smell in the form of beauty, which is difficult to do; but, consciously use the rules of formal beauty to design, but it is not unreasonable demand.
In all fairness, the layout design of each book is required to be devoted to the painstaking efforts. This is impossible to do. However, it is not allowed to carelessly lay stress on the layout design of the keynote books.
The above-mentioned several kinds of layout design is to understand the spirit of the manuscript and express the characteristics of the basic contents of the manuscript in the form of the layout of the art. It has achieved the purpose that people never forget.
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