The current situation and development direction of printing industry in Beijing

China's accession to the World Trade Organization has provided a good opportunity for development for the printing industry in Beijing. Under the leadership of the municipal party committee and the municipal government, the development environment of the printing industry in Beijing has been getting better and better. It has also played a role in the construction of the spiritual civilization and economic construction of the capital. Increasingly, it is gradually becoming Beijing's new economic growth point.

At present, there are 1,748 printing companies in Beijing and employ more than 90,000 people. The annual processing output value is 6.89 billion yuan, and profits and taxes are 1.65 billion yuan. According to the classification of production products, there are 477 printed publications, 166 packaging and decorating companies, 802 other printed matter printing companies, and 303 special printing companies; 394 are state-owned enterprises, 621 are collective enterprises, and limited liability companies. There are 481 companies, 2 joint stock companies, 192 joint-stock cooperative enterprises, 71 individual enterprises, and 7 joint ventures. Beijing's printing industry has achieved a high level of technical equipment, production technology, production capacity, management and product quality, and has made important contributions to the expansion of the cultural functions of the capital and the establishment of a cultural center.

However, the development of the printing industry in Beijing is not commensurate with the status of the capital. Mainly in:

1. The overall structure of printing companies is irrational, the scale is small, and the market share is low. Most printing companies in Beijing are run by central ministries and commissions, military units, universities, municipalities, districts and counties, and township government agencies, resulting in redundant construction, small scale, low degree of specialization, and low quality of employees. The stock assets cannot be fully utilized, resulting in low efficiency of the company and difficulty in ensuring product quality. In particular, state-owned enterprises have heavy burdens, lack of dynamism in their mechanisms, poor market competitiveness, weak development capabilities, renewal of equipment, slow technology promotion, slow management, slow restructuring, and difficulties in their survival and development.

2. The structure of the printed product is irrational. The production capacity of black and white pages in publications is excessive, while binding capacity and high-end color printing capabilities are relatively weak, and the outflow of printing sources is serious. The packaging and decorating printing capacity is relatively insufficient, the variety is not complete, and the grade is not high, which is incompatible with the market demand.

3. Domestic-funded printing companies are not competitive. With advanced technology, foreign-funded enterprises have a leading position in direct plate making technology, digital printing, and digital work flow, and have obvious advantages in contracting incoming materials processing and international market competition.

The Canadian World Trade Organization will also have a certain influence on the printing industry in Beijing. At present, there are 108 foreign-funded printing enterprises in Beijing (82 of which are Chinese-foreign joint ventures, 4 Sino-foreign cooperatives, and 22 solely foreign-funded enterprises), accounting for 6% of the total number of printing enterprises in Beijing, and the total registered capital of the joint venture is about 400 million U.S. dollars. The entry of foreign capital into the printing industry in Beijing has covered various fields such as publication printing, packaging and decoration printing, and other printed matter printing.

Beijing's printing industry will mainly do the following tasks in the future:

I. Further optimizing the environment for the development of printing industry in Beijing

The printing industry industry management agencies have changed their functions of service management, credit management, legal management and efficient management. They have continuously improved the investment environment, expanded the scope of services, accelerated the reform of the examination and approval system, streamlined examination and approval matters, and reduced the approval process.

Second, speed up the adjustment of the printing industry structure and form an overall competitive advantage

On the one hand, it will intensify efforts to support the reform and innovation of state-owned enterprises and their continuous development. Supported the creation of state-owned scale printing entities headed by China Printing Group and Beijing Printing Group Co., Ltd.; on the other hand, it will be guided by the market to further adjust the product structure. Publication printing has focused development on improving quality and grades. Vigorously develop quality printing and high-end color printing; packing and packaging printing will develop in the direction of beauty, environmental protection and anti-counterfeiting. More use of new materials, to achieve non-toxic, harmless, easy to degrade, do not pollute the environment and use a variety of means to prevent counterfeiting, such as laser, ink, thermal, luminous, etc., in order to increase market competitiveness, adapt to the market and the masses continue to improve Consumer demand. We resolutely eliminated the equipment from the above list, and resolutely stopped pollution projects and printing companies from continuing to operate and launch. Beijing has listed the packaging, decoration, and printing transformation as a key project for Beijing's industrial development in 2005-2005 and Beijing's 10 traditional industrial upgrading projects. During the “10th Five-Year Plan” period, the “Northerner Group Corporation” as the main body realized “digital "Printer Engineering", "Digital Printing Engineering" and "New Type Integrated Thermal Transfer Printing Project" have a total investment of 90 million yuan. By 2005, the annual production capacity of digital printing machinery will be 110, and the annual output value will be 2. 900 million yuan. In this way, the packaging and printing of related products in Beijing will be upgraded.

Third, guide the printing companies in the direction of business, seize opportunities, and actively participate in the international market competition

The first is to guide enterprises to increase product variety, expand scale, encourage and support enterprises to introduce advanced equipment to increase the development potential of enterprises, support the introduction of modern high-tech printing equipment represented by digital machines, and create conditions for encouraging enterprises to participate in the competition in the world's printing market. Shifting the printing industry from decentralized operations to large-scale operations, shifting from the main focus of quantitative expansion to the improvement of quality, achieving industrial upgrading and economies of scale in the entire printing industry. Second, vigorously promoting the adoption of international standards and advanced foreign standards by enterprises. Enhance the competitive position of products in the international market. Continuously improve the management level and obtain the ISO9000 certification. At the same time, we actively promote the widespread use of new equipment by printing companies. New technology, new materials, participation in international competition and cooperation; third is to guide printing companies to seize the advantages of the gradient transfer of the printing industry in developed countries and regions in the adjustment of international industrial structure.

Fourth, rational planning, continuous innovation, and promote the development of the printing industry

First, according to the regional economic development situation and the natural layout of the printing market, it was planned to establish Daxing District in the south, Tongzhou District in the east, Shunyi District in the north as the outer ring, and printing companies in the Chaoyang District and Haidian District were highly concentrated. Circular printing tape. And set up the Beijing Printing Industrial Park in the Beiwu Town Industrial Zone, Shunyi District. At present, the advantages of the ring industry belt are emerging. There are 972 printing companies in the two-ring printing industry belt, achieving a processing value of 3.85 billion yuan, which respectively accounted for 55.8% of the city's printing companies and processing output value. The Beijing Municipality's municipal engineering project of the Printing Industry Park was laid on the ground on March 18 of this year. The first phase of the project is 2000 mu of land. Six enterprises have been introduced and the total investment has reached 14.6 billion yuan.

The second is to make active use of Beijing's existing industrial parks, and use park construction as a carrier to drive the adjustment of printing enterprises' layout and industrial upgrading, and to promote the overall quality of township printing enterprises and enhance their core competitiveness.

The third is to guide printing companies and printing industry parks for investment promotion and financing. Guide enterprises to actively implement the “go global” strategy, adopt flexible and diverse methods to enter the international printing market, combine processing trade with domestic and overseas investment, and combine import business with labor export and exchange training.

The fourth is to strengthen the service system. Play the role of printing associations and strengthen coordination and services for printing companies through industry self-regulation and industry supervision.