Can the furniture industry get the "Aunt" to win the world?

Interpretation of "Aunt's Economy"

In 2013, the price of gold fell by 20%, which gave birth to a network of hot words - "Chinese aunt." The Wall Street Journal even created the word "dama" for Chinese aunts. "Chinese aunt" is a group of women in the 40-65 age group. They have always loved to worry, love to do things, always energetic and high-spirited. In the moment, they are physically tough, rich, idle, and enthusiastic are synonymous with aunts.

With the development of China's economy, Chinese urban families have accumulated a lot of wealth in recent decades, and the role of traditional Chinese families has made Chinese aunts have the power to control wealth in the family. For many industries in China, it is no longer a joke to say that "the aunt has the best in the world."

Aunt is a group of cute people.

The society does not define the "aunt" unfairly: I think that aunt is a group of people who are stupid, lack investment rationality, and tend to chase the ups and downs in the short-term market. In fact, aunt can be divided into two categories, the first is blind shots, the anxiety is watching on the stock exchange, the wind is rainy; the second is a highly educated, highly intelligent, self-learning housewife with Quite financial and economic knowledge and investment experience.

They "understand the economy", copy the gold, switch to bitcoin, and target the foreign real estate market;

They will entertain themselves. When they are okay, they will dance in a square dance and call friends to travel.

They are full of energy, the family’s financial power is grasped, the daily household chores are not done, and the size of the family is properly arranged;

They are "sufficiently savvy", and the rice and oil are well-prepared and the country's general trend is "clear."

The furniture industry needs aunt

A large part of furniture consumption is filled by “Aunt”. As a hostess in a family, Aunt is the decision maker of family consumption. Regardless of the consumption of elderly products, women's products, children's products, men's products, kitchens and kitchens, women have more than 70% of the decision-making power; moreover, aunts assume grandchildren, mothers, daughters, wives, housewives and other roles in the family. More complex than young women, love to care, love to do, always energetic, high-spirited, take the initiative to take on more procurement tasks, and more rich, leisurely, have a mood to consume, so "Aunt" often determines the whole family to buy.

In terms of furniture, aunt also has the right to say the same. Some of them will help busy children to choose furniture and arrange new houses; some will decide what type and price of furniture to choose on their own furniture. Aunts have a strong grouping on a large scale. They are usually in groups of three or five. If a certain aunt feels good and can be quickly spread in the group, the sale of furniture in the aunt must be Do a good job in word of mouth promotion and service.

It can be seen from the consumption of aunt's performance: Aunt has a typical five consumer psychology: a. careful calculation; b. comparison; c. impulsive; d. not pay attention to the brand, the pursuit of "high cost performance"; e. follow the trend of consumption. And the right medicine, take the initiative to cater to the aunt's consumer psychology, furniture will win the favor of this group of cute people.

There are a few economics in the furniture industry.

First of all, look at the aunt's economy. It is understood that in 2013, China's investment property in Korea was as much as 400,000 square meters in the first quarter, 90% of which was purchased by Aunt. This fact shows that Chinese aunt has a strong market spending power.

Secondly, China's aging is gradually accelerating, and more aunts will appear in the next few decades, which opens up a very broad market for furniture.

Chinese aunt is so strong, the furniture industry is promising!